Endless talent is sat waiting for industry recognition online. Sometimes to stand out from the mountains of TikTok artists you need to embrace your weird and your uniqueness. Here, two up-and-coming UK artists who have a unique niche shared their experiences with handling TikTok music promotion and growing a loyal fanbase. <\/p>\n\n\n\n
There are some things you would expect musicians to nail, like their guitar skills, or a great lyrical verse, or hitting the right notes. Your grandfather vibing to music in your Tik Tok videos- not so much. 23-year-old Andreas Yerou, known as Juke<\/em><\/strong> has been shaking things up as a self-producing, alternative R&B artist based in Northwest London. After making instrumentals on FL Studio, to finally buying a microphone to record on, in 2020, he decided to lay down his own vocals on his tracks. \u201cI used to do theatre, so it was something I knew a little bit about, then after a while I got addicted to making music,\u201d Juke said. Now with 182k followers and a global fanbase, his wholesome covers of traditional Greek songs and showcasing of heartfelt originals grabbed the attention of millions on Tik Tok.\u00a0<\/p>\n\n\n\n Posting one Lewis Capaldi cover and hitting 10,000 views led Juke to believe his viral TikTok moment was around the corner, so naturally he pushed similar content. But, It all changed one day when he visited his Grandads\u2019s house in the UK. \u201cI showed him my songs, and I could tell because he’s older and Greek it couldn\u2019t fully resonate with him. Shoutout to the spotify algorithm which showed me a Greek song I liked. I showed it to him and sung it to him. It was fun and casual, I put a camera up, but it was a very authentic moment,\u201d says Juke. \u201cBear in mind I had no Greek audience, I posted it because it was sweet and added English subtitles to the video, and by coincidence I think that formula really worked because it was engaging for the eyes and a global audience can appreciate what you’re saying,\u201d he said. <\/p>\n\n\n\n Juke\u2019s Grandad has now featured in over 50 of his videos. His consistent posting quickly turned into a miniseries called; \u2018Singing my Grandad his favourite Greek songs\u2019, with the most viewed clip currently sitting at an impressive 8.7 million views, with 1.3 million likes. Juke\u2019s collection of videos, which are grouped under a playlist on his page called \u2018Videos with Papou\u2019, have not only elevated his TikTok views from hundreds to millions, but they continues to boost other content, like his originals, through interaction from his global audience. Videos are flooded with viewers’ comments like \u201cMy Papou used to sing this to me\u201d and \u201cMakes me miss my Papou, treasure the moments you have with him\u201d, as they resonate with Juke\u2019s grandad and express their own memories with their own grandparents. <\/p>\n\n\n\n