{"id":260,"date":"2024-05-20T14:18:08","date_gmt":"2024-05-20T13:18:08","guid":{"rendered":"https:\/\/jusmedia.co.uk\/echoes\/?p=260"},"modified":"2024-05-31T13:20:20","modified_gmt":"2024-05-31T12:20:20","slug":"go-on-youtube-get-yourself-a-rice-krispies-advert-and-write-some-of-the-best-solos-of-your-life","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/feedbackmag\/2024\/05\/20\/go-on-youtube-get-yourself-a-rice-krispies-advert-and-write-some-of-the-best-solos-of-your-life\/","title":{"rendered":"THE AMAZONS: \u2018Go on YouTube, get yourself a Rice Krispies advert and write some of the best solos of your life\u2019\u00a0"},"content":{"rendered":"\n

It\u2019s hard enough to make a music career when you\u2019re in creative hotbeds like London or Manchester, let alone a commuter town like Reading. The Amazons<\/em><\/strong>‘ Chris Alderton talks how you can make it as a young artist, band beef and setting fire to his own tour van.<\/p>\n\n\n\n

Reading in 2014 was not a place you could call inspirational. In honesty you wouldn\u2019t call it much more than dreary today. With centralised transport links, a shopping mall, and a street nicknamed \u2018Smelly Alley\u2019 being the town\u2019s main attractions, it was a home for people whose dreams lived elsewhere.<\/p>\n\n\n\n

For 20 year old Chris Alderton though, Reading did hold a dream.<\/p>\n\n\n\n

In the Rising Sun arts centre, hidden away from the overcast September afternoon, he took to the stage. <\/p>\n\n\n\n

Standing alongside two school friends and a man he\u2019d met in a pub just a few months before, he was about to play his first gig as part of a new band: The Amazons. It was the most important of his career. <\/p>\n\n\n\n

It was terrible. <\/p>\n\n\n\n

Lead singer Matt Thomson broke his guitar strings on two separate occasions, and after some awkward pauses and shuffling, the quartet thrashed out their early work to the few in the building that cared to listen. For Chris, it didn\u2019t matter who was listening.<\/p>\n\n\n\n

\u201cYou just need to start, that is the most important thing.\u201d <\/p>\n\n\n\n

\u201cI think it’s really easy to put a lot of pressure on yourself to try and come up with something that is like \u2018no one else has heard anything like this\u2019 and actually it doesn’t really matter, you just need to start.<\/p>\n\n\n\n

\u201cA lot of punk artists don’t even know how to play, so you don’t need to necessarily know how to play to start making music. You just need an idea, the more original the better.\u201d<\/p>\n\n\n\n

With this ethos, The Amazons have performed far bigger gigs than the Rising Sun in the last 9 years. Coming off the back of a North American tour and playing Reading Festival\u2019s main stage last year, Alderton is no punk amateur. <\/p>\n\n\n\n

\u201cI think that a huge part of learning and pushing yourself into new territory is just mastering your instrument, your craft. <\/p>\n\n\n\n

\u201cThat\u2019s probably something that almost all of us in the band regret not doing and are sort of still working on now.<\/p>\n\n\n\n

\u201cIf I’m by myself, because I think it’s quite annoying, I\u2019ll sit and watch TV and just have my electric guitar on my lap and I\u2019ll just be playing it.<\/p>\n\n\n\n

\u201cIf a piece of music starts playing in the film, I\u2019ll just play along. Either play along to the melody that\u2019s on TV or just do like a little solo over like a Rice Krispies advert.<\/p>\n\n\n\n

\u201cThat\u2019s the key, the Rice Krispies advert. Go on Youtube, get yourself a Rice Krispies compilation and write some of the best solos of your life.\u201d<\/p>\n\n\n\n

Despite all three of their cereal inspired albums reaching the UK charts\u2019 top 10, and sophomore record Future Dust<\/em> peaking at 4th in album sales, money is just as tight as when they started. The Musicians Union reported in 2023 that nearly half of all professional musicians make less than \u00a314,000 a year.<\/p>\n\n\n\n

\u201cA lot of people think that even at a level like ours there’s a load of money in it but there just really isn’t. <\/p>\n\n\n\n

\u201cWe\u2019re currently sort of learning how to really make it work and it\u2019s something we\u2019re really working on simply because we have to.<\/p>\n\n\n\n

\u201cI wanna say spend wisely but you just don’t have anything to spend in the first place. I think it\u2019s manage your expectations.<\/p>\n\n\n\n

READ MORE: Chris Alderton’s top gear picks<\/strong><\/a><\/p>\n\n\n\n

\u201cIt can be done, it definitely can be done. Bands like Black Honey are fantastic at doing it and really it\u2019s having a strong visual identity that people can connect with and then being able to sell merch. That\u2019s how to make most of your money.\u201d<\/p>\n\n\n\n

Inspiration for merchandise can be hard to come by, but this is truly an area the Amazons set the world, or more accurately their van, alight. <\/p>\n\n\n\n

Thanks to an idea from Matthew Goff, the band\u2019s art director who they first met because of his skate park videos, The Amazons found great publicity in the destruction of their tour van, Big Suze, for the cover of their debut album. <\/p>\n\n\n\n

Wanting to do \u2018something stupid we definitely wouldn\u2019t be allowed to do\u2019, the burning van backdropped by a Reading street represented an escape from suburbia. Big Suze was<\/em> The Amazons, and just like their van, they burned bright in dull surroundings.<\/p>\n\n\n\n

\u201cI mean Big Suze, she took us around the UK for three years. The amount of miles we put on the clock was twice around the equator of the Earth and we only did that in the UK.<\/p>\n\n\n\n

\u201cWe unexpectedly got a BBC article written about that and we were getting hate from people. Like \u2018How dare you burn something like that? How many bands need a van and you just threw it away\u2019.<\/p>\n\n\n\n

\u201cYou know it’s going well when people are sending you hate mail. Because the worst thing is you do something like that or you release an album with substandard artwork and you just get nothing. You don\u2019t get good or bad, just nothing.\u201d<\/p>\n\n\n\n

\"\"
The Amazons’ Big Suze goes up in flames<\/figcaption><\/figure>\n\n\n\n

READ MORE: Nirvana’s ‘Nevermind’ album photographer on how to make a good album cover<\/a><\/strong><\/p>\n\n\n\n

Burning vans isn\u2019t the only way to get people to listen to your music, and when Sundara Karma, another Reading band (who\u2019s biggest hit is appropriately called \u2018Flame\u2019), started gaining popularity, an opportunity for bigger fireworks arose.<\/p>\n\n\n\n

\u201cWe were kind of bunny-hopping each other so every time they got an opportunity that we wanted, we’d be like fuck like why are they getting this. <\/p>\n\n\n\n

\u201cI think something I would have actually quite liked to have happened with Sundara Karma is band beef. <\/p>\n\n\n\n

\u201cBand beef is hot shit. You obviously don’t want to force it but if you naturally find a band that are stepping on your toes and getting on your nerves just fucking talk to the press about it. Just make it a thing because it’s drama and people love drama.\u201d<\/p>\n\n\n\n

Fortunately, no-one in either band fancied themselves as the next Liam Gallagher, and with Reading’s answer to the Battle of Britpop avoided, they remained good friends.<\/p>\n\n\n\n

\u201cWe would play gigs together and if we weren’t on the same bill we would just go to the shows anyway and support each other.\u201d<\/p>\n\n\n\n

Staying true to Reading has been a big part of the band\u2019s identity, and when it came to signing for a label, their hometown provided the guidance they needed.<\/p>\n\n\n\n

\u201cWe decided that if we were going to do this we needed to make sure that the people getting involved with the band were serious about it. <\/p>\n\n\n\n

\u201cOur way of filtering people out was that we were based in Reading, and the majority of people would be like \u2018Oh when are you next playing London? We’ll come down and see you\u2019 <\/p>\n\n\n\n

\u201cWe said to everyone \u2018If you would like to come and see us we\u2019re playing at the Purple Turtle in Reading\u2019<\/p>\n\n\n\n

\u201cWe played there four times in one month and we used that as our own showcase.<\/p>\n\n\n\n

\u201cIt meant that anyone who could be bothered to come out to Reading and see us play were pretty serious about it and we didn’t end up wasting our time.\u201d <\/p>\n\n\n\n

READ MORE: How to become your own manager – is it possible?<\/a><\/strong><\/p>\n\n\n\n

It\u2019s not just the music community that has aided The Amazon\u2019s rise to fame. A surprise collaboration with Reading FC has given them an unexpected fanbase, with the band even helping to launch the club\u2019s Purple Turtle inspired third kit last year.<\/p>\n\n\n\n

\u201cI don’t really know how it happened but Black Magic ended up being the song the players walked out to at the beginning of the game, so as soon as we heard that we all bought tickets to the next game so we could see it. <\/p>\n\n\n\n

\u201cWorking with Reading FC is just a sure fire way of getting people’s faces. I really just see it as a bit of a win-win. It\u2019s such an open goal.\u201d<\/p>\n\n\n\n

Always looking for innovative ways to expand their community, Twitch streaming has also provided a unique opportunity for the band. <\/p>\n\n\n\n

Streaming video games such as Cuphead and The Forest, the ZonsTV channel has opened a new platform for Chris and bassist Elliot Briggs to express themselves and interact with fans.<\/p>\n\n\n\n

\u201cWhat ZonsTV ended up being was a really nice, safe community for me and Elliot to come out of our shells a little bit. <\/p>\n\n\n\n

\u201cIt’s definitely untapped. I only know a few other artists that do it in the UK. I think everyone should have a go because I think it could be a great way forward for a lot of new musicians.<\/p>\n\n\n\n

\u201cIt’s such a great way to connect with people. We love doing it. We really get nothing from it, it’s just we just love doing it. It\u2019s so much fun.\u201d <\/p>\n\n\n\n

This year marks the 10th anniversary of their first gig, and with a range of communities and unusual tactics behind them, it\u2019s unsurprising to see that The Amazons have come so far. Built on a foundation of stunts, Rice Krispies and football fans, their past can be a springboard into an undoubtedly unconventional future. But no matter how far they go, they are living proof that dreams do live in Reading.<\/p>\n\n\n\n

READ MORE: Harnessing social media to boost your following<\/strong><\/a><\/p>\n\n\n\n

Follow us on Instagram<\/a>, Twitter<\/a>, Facebook<\/a> and Tiktok<\/a> for more content!<\/em><\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

It\u2019s hard enough to make a music career when you\u2019re in creative hotbeds like London or Manchester, let alone a commuter town like Reading. The Amazons‘ Chris Alderton talks how you can make it as a young artist, band beef and setting fire to his own tour van. Reading in 2014 was not a place […]<\/p>\n","protected":false},"author":67,"featured_media":283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[65],"tags":[],"class_list":["post-260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-showcase"],"yoast_head":"\nFeedback meets The Amazons - Feedback<\/title>\n<meta name=\"description\" content=\"The Amazons' Chris Alderton talks how you can make it as a young artist, band beef and setting fire to his own tour van.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jusmedia.co.uk\/feedbackmag\/2024\/05\/20\/go-on-youtube-get-yourself-a-rice-krispies-advert-and-write-some-of-the-best-solos-of-your-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Feedback meets The Amazons - 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