Instagram sees 500 million daily users and TikTok 1 billion monthly, so regardless of the type of person you want to reach, your future listeners are already scrolling, waiting to be captivated by something exciting.<\/p>\n\n\n\n
Recording and releasing music on SoundCloud or Bandcamp is important, but these platforms lack the vast user base and outreach capabilities of major social media sites like Instagram, TikTok, and Facebook.<\/p>\n\n\n\n
@iamlamour_<\/em><\/strong><\/a>, an artist manager at Blancmgmt, has recognized this and effectively uses social media to promote his artists on a smaller scale.<\/p>\n\n\n\n \u201cSocial media will change your life,\u201d Lamour says. \u201cI’ve seen it with so many people. Social media has changed the game. It\u2019s like a blessing and a curse. Do you know what I mean? Our work blew up in five weeks, and now it’s about maintaining it.\u201d<\/p>\n\n\n\n It\u2019s no secret that social media, particularly Instagram and TikTok, are hotbeds for artists looking to grow their brands. Working with the algorithm to boost your profile is crucial, but you have to post the right content to take full advantage. Lamour says, \u201cIt\u2019s pure persistence. I always tell people it’s persistence, not consistency because if you\u2019re consistently bad, it doesn’t work. There are so many people out there who say, \u2018Oh, I\u2019m consistent,\u2019 but they’re posting the wrong stuff, so no one’s going to watch it.\u201d<\/p>\n\n\n\n It’s not just about follower count; getting the formula right can make certain videos go viral. Lamour manages a rapper with 6,000 followers who regularly gets videos with 100,000 likes.<\/p>\n\n\n\n Sometimes, an unconventional approach is necessary. You can\u2019t rely solely on putting your own songs out there. ADMT<\/em><\/strong><\/a>, one of Blancmgmt’s artists, now boasts over 600,000 followers.<\/p>\n\n\n\n ADMT’s videos are characterized by him singing covers of popular songs, facing off-camera with a heavenly glow, thanks to a filter. He has covered many songs, ensuring there’s at least one pop song you recognize.<\/p>\n\n\n\n