by Aaron Byrne | Apr 16, 2025 | Brands
How quality, identity, and connection can shape a fashion brand’s success. With fast fashion and TikTok trends being the cogs turning the current fashion cycle, how can new brands stand out and build a loyal customer base? For emerging designers, the answer lies...
by Ludo Reynolds | Apr 11, 2025 | Brands
The late 2010s was a clout-chasing warzone. Supreme x Louis Vuitton tracksuits flooded Instagram feeds, limited-edition trainers were being flipped for triple their retail value, and the line between high-end fashion and streetwear was getting blurrier by the day....
by Yakufu Kunqiqiake | Apr 4, 2025 | Brands
Can streetwear honour tradition? Saudi brand GRATTA stitches Bedouin heritage into minimalist hoodies and desert-ready designs, proving modernity doesn’t erase the past—it reimagines it. Current Archive explores how GRATTA is crafting a new fashion legacy, thread by...
by Nicole Hannam | Jan 8, 2025 | Brands, Pillar 4
From glitchy countdowns to cryptic IG teasers of their newest drops, each launch feels like digital chaos, fast-moving and globally watched. One second you’re scrolling, the next you’re staring at a “SOLD OUT” page, wishing you had moved quicker....
