by Ludo Reynolds | Jun 6, 2025 | WTF IS THE DIFFERENCE?
Once again it’s time to make some sense of the many diffusion brands in streetwear – and on today’s list we’re cracking down on Rick Owen’s mainline brand, vs his umbrella line: DRKSHDW. To get the ball rolling, here’s a little...
by Ludo Reynolds | Jun 6, 2025 | Uncategorised, WTF IS THE DIFFERENCE?
The umbrella of the Japanese brand Comme de Garçons in 1973 is extensive to say the least. The brand itself has nearly ten other diffusion lines such as Play, Comme Comme, and Black – but today, for the sake of streetwear, we’re honing in on the 2018...
by Ludo Reynolds | Jun 5, 2025 | Top Story, Uncategorised, WTF IS THE DIFFERENCE?
If you’re new to streetwear, the incessant amount of brands can get really confusing. But just when you thought memorising individual brands was hard, it gets even harder. It’s becoming more and more common for brands to expand by creating...
by Ludo Reynolds | Jun 5, 2025 | Sustainability
‘Drop’ culture has always been central to streetwear. By selling limited amounts of stock, brands create hype whilst engineering a sense of FOMO around their image, increasing the chances of their products selling out. From a sustainability perspective, this sounds...
