Style is subjective, everyone has different tastes as to what encompasses a ‘hard’ piece of
streetwear.
But we say, F#@k it!!
Starting off in Kelham Island as an independent brand, recent times has seen their business
taken to a complex of independent shops named Leah’s Yard.
Yet, with the Ateliers seeing success in recent times, they have decided to move location to
a warehouse decorated with funky TV’s and clothing out on display which well resembles the
brand.
Literally speaking, the name defines ‘a professional workshop of a professional artist in the
fine and decorative arts’, which lives up to the brands standards.
Their newest endeavour is a collection labelled ‘acid tears’, resembling the sheer effort that
they have put behind it to style the clothes, yet also resembling the heavy use of bleaching
techniques.
Flickers of bleach paired with intrusive stitched patches contrasts the generic lumberjack
style shirt, creating something completely new and unique.
Atelier say the meaning behind the collection is: “a play on the idea that nothing is forever,
you can spend your time in this temporary feeling/moment or work on something more
permanent. Nothing is Forever, it’s just for now at your convenience. What you’ll
withstand, inside this feeling – how long.”
With sustainability being a key factor involved within the consumer market nowadays, they
make sure that all clothing is made responsibly and resourcefully.
All garments are hand stitched and manually printed by one person, making the clothing
memorable and unique.
This level of sustainability has evidently worked in their favour, with superstars such as Billie
Eilish and Fontaines DC being spotted wearing their garms.
Our team personally look forward to the future collections the brand has to other, with their
success rocketing it proves anything is possible with enough passion and effort.
To find them, follow @madebyatelier on Instagram.
