BRAND STORIES
Breaking Brand
How quality, identity, and connection can shape a fashion brand’s success. With fast fashion and TikTok trends being the cogs turning the current fashion cycle, how can new brands stand out and build a loyal customer base? For emerging designers, the answer lies...
The Hype is Over
The late 2010s was a clout-chasing warzone. Supreme x Louis Vuitton tracksuits flooded Instagram feeds, limited-edition trainers were being flipped for triple their retail value, and the line between high-end fashion and streetwear was getting blurrier by the day....
Saudi Streetwear Redefined: The GRATTA Story
Can streetwear honour tradition? Saudi brand GRATTA stitches Bedouin heritage into minimalist hoodies and desert-ready designs, proving modernity doesn’t erase the past—it reimagines it. Current Archive explores how GRATTA is crafting a new fashion legacy, thread by...
Named Collective’s unapologetic branding style
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