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Thrifting: A solution to sustainability or a useless trend ?

Thrifting: A solution to sustainability or a useless trend ?

by Lewis Pearson | Jun 5, 2025 | Sustainability

It is undeniable that thrifting and vintage shopping has taken over customers wardrobes bystorm. The environmental movement and raised awareness for sustainable actions in terms ofconsumer habits is evermore important in a bid to save the planet. But, is thrifting...
Drop Culture vs Slow Fashion: Can streetwear ever escape the hype cycle? 

Drop Culture vs Slow Fashion: Can streetwear ever escape the hype cycle? 

by Ludo Reynolds | Jun 5, 2025 | Sustainability

‘Drop’ culture has always been central to streetwear.  By selling limited amounts of stock, brands create hype whilst engineering a sense of FOMO around their image, increasing the chances of their products selling out. From a sustainability perspective, this sounds...
What’s Your Style Made Of? A Guide to Sustainable Fabrics

What’s Your Style Made Of? A Guide to Sustainable Fabrics

by Nicole Hannam | Jun 5, 2025 | Sustainability

Sustainable fabrics are key for creating a durable wardrobe that you’ll love. Here are some key fabrics that will look after the planet and your style. 1. Organic Cotton The classic cotton tee gets a major upgrade when it’s made from organic cotton.Why...
Afends: The Australian Sustainable Colthing Brand

Afends: The Australian Sustainable Colthing Brand

by Nicole Hannam | Jun 5, 2025 | Sustainability

For some streetwear brands, sustainable clothing is a marketing angle. For Afends, it’s the foundation of everything they do,  from the crops in the ground to the clothes on your back. Founded in Byron Bay, Australia, Afends has grown into a global streetwear label...
Patagonia’s Sustainability Policies, A Deep Dive

Patagonia’s Sustainability Policies, A Deep Dive

by Nicole Hannam | Jun 3, 2025 | Sustainability

Patagonia has long been known as one of the most genuinely responsible brands in the clothing industry. While many companies use sustainability as a marketing buzzword, Patagonia treats it as a foundation for how they operate. The company has developed a wide range of...
Gorpcore: From outdoor enthusiasts to an environmental crisis

Gorpcore: From outdoor enthusiasts to an environmental crisis

by Lewis Pearson | May 30, 2025 | Sustainability

Gorpcore, the outdoor trend focussed on nature centred activities, has been a trend for a while now. From Arcteryx to Salomon, a lot of these brands pair shell like waterproof jackets with baggy parachute pants to make the most versatile hiking fits. But at what cost...
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