by Ludo Reynolds | May 28, 2025 | Brands
Style is subjective, everyone has different tastes as to what encompasses a ‘hard’ piece ofstreetwear. But we say, F#@k it!! Starting off in Kelham Island as an independent brand, recent times has seen their businesstaken to a complex of independent shops named...
by Nicole Hannam | May 27, 2025 | Pillar 4, Sustainability
The racks might be full, but the hype is fading. Fast fashion, once the unbeatable plug for last-minute fits and trend-chasing tees, is showing cracks in the seams. Between environmental backlash and growing awareness among young shoppers, we’re seeing the start of a...
by Nicole Hannam | May 27, 2025 | Pillar 3, Sustainability, Top Story
You don’t need a trust fund to fulfill your fashion dreams. With a bit of time and the right places to look, building a fit without torching the planet (or your wallet too much) is easier than ever. So if you’re trying to swerve fast fashion and still look good on a...
by Nicole Hannam | Apr 26, 2025 | Sustainability
In a world of fast fashion and throwaway clothing, a new generation of creative minds are pushing back! Upcycling clothing is the art of transforming old clothes into new and fresh, one of a kind pieces, and it’s gaining popularity in streetwear culture. Young...
by Nicole Hannam | Apr 24, 2025 | History, Top Story
Cargo trousers, black combat boots and utility belts were once the average working man’s uniform. They were made for durability and practicality and to last through long hours on construction sites and factory floors. They symbolised hardwork and determination....
by Aaron Byrne | Apr 16, 2025 | Top Story
How quality, identity, and connection can shape a fashion brand’s success. With fast fashion and TikTok trends being the cogs turning the current fashion cycle, how can new brands stand out and build a loyal customer base? For emerging designers, the answer lies...
by Ludo Reynolds | Apr 11, 2025 | Brands
The late 2010s was a clout-chasing warzone. Supreme x Louis Vuitton tracksuits flooded Instagram feeds, limited-edition trainers were being flipped for triple their retail value, and the line between high-end fashion and streetwear was getting blurrier by the day....
by Yakufu Kunqiqiake | Apr 4, 2025 | Brands
Can streetwear honour tradition? Saudi brand GRATTA stitches Bedouin heritage into minimalist hoodies and desert-ready designs, proving modernity doesn’t erase the past—it reimagines it. Current Archive explores how GRATTA is crafting a new fashion legacy, thread by...
by Nicole Hannam | Jan 8, 2025 | Brands, Pillar 4
From glitchy countdowns to cryptic IG teasers of their newest drops, each launch feels like digital chaos, fast-moving and globally watched. One second you’re scrolling, the next you’re staring at a “SOLD OUT” page, wishing you had moved quicker....
