The JUSMedia Sandbox

Shocka: author of his history

At 6:45 on a winter morning, Tottenham’s streets are still shrouded in silence. Frost clings to the edges of the pavement; the sky hangs low and grey. Shocka, dressed in a simple sweatshirt and trainers, walks steadily through the cold, his breath visible in the air....
How TikTok influencers are shaping what we buy

How TikTok influencers are shaping what we buy

According to TikTok’s own data, 3 out of 4 users are likely to purchase from brands on TikTok Shop, but what drives this engagement? The reason isn’t simply convenience. It’s trust, outsourced to influencers. Brand identity is no longer the sole driver of purchasing...