Jefferson Osei- Stitching Ghana’s unity through their latest national kit
When Jefferson Osei was given the chance of designing this year’s Ghana national team kit, he had a clear vision: to unite the nation through a jersey that celebrates the vibrant and colourful cultural heritage that spoke to his own upbringing. “I wanted to create a...
E17 Pride: The Story Behind the Walthamstow FC x William Morris Gallery Kit
In a first-of-its-kind partnership between a museum and a football club, Walthamstow FC and The William Morris Gallery launched a ground-breaking kit collaboration, at the start of the 2023/24 season. Created in collaboration with local collective Wood...
Exclusive: Marc White on All Things Dorking- Touchline Outfits, Kit Culture and Climbing the Pyramid
In 1999, Marc White and three of his mates set up a team for nothing more than a laugh. Starting out in step 17 of English football, the very bottom of the football pyramid, Dorking Wanderers were just a bunch of mates with a vision that barely went beyond the pub...
From Kallithea to the Canals: How Bureau Borsche Rebranded Football Campaigns
From the breath-taking Venetian canals rich in history to the grandiose of Athens's philosophical culture, football kit campaigns have found a new wave in marketing. A Munich-based design company Bureau Borsche has decided to take the fashion field by storm. In our...
THE KIT CHAT
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Passion. Rivalry. Identity. Chris Hylland’s Tales from the Heart of the Superclásico
The first time Christopher Hylland attended the Superclásico in Argentina, he cried. Not out of fear, or even joy, but just down to the sheer intensity of it all. The deafening noise, the sea of blue and yellow bouncing in unison, the crackle of flares lighting up...
Pompeii’s Cosme Bergareche Talks Brand Beginnings and Real Racing Collab
In 2014, at the age of 22, Cosme Bergareche and three university friends had a hazy but hopeful vision when they founded Pompeii as a fashion brand. “We didn’t know exactly what to do next and just wanted to try something different. We didn’t have a clear plan...
Hated, Adored, Never Ignored, The faces behind United’s Campaigns
Few clubs in the world are as tapped in with their community as Manchester United. For generations, this titan of a club has been more than just a football team, it’s been a source of identity, pride, and belonging for the people of Manchester. From the roar of the...
The Functional Fashion of Football – Shay Given
Shay Given is widely regarded as one of the best Irish goalkeepers to come out of the country over recent years. Growing up in a small town just outside of County Donegal with just over one and half thousand people, to being on our screens nearly every Saturday or...
Wrapping Up: The Untold Story of Scarf Selling
The scarf is an integral part of a football club’s identity. They’ve become a cultural symbol within football, not only accompanying the rowdy atmospheres, but also providing that winter warmth for travelling fans. Yet do we ever stop to think about those who provide...
PSG x Jordan: A Complete Ranking of Football’s Greatest Collab
Air Jordan is one of the biggest fashion brands in history, selling millions of apparels, jerseys and shoes every single year. In 2016, Jordan first branched into the footballing world through their boot partnership with Neymar Jr, where two iterations of the Jordan 5...