E17 Pride: The Story Behind The Walthamstow FC x William Morris Gallery Kit
In a first-of-its-kind partnership between a museum and a football club, Walthamstow FC and The William Morris Gallery launched a ground-breaking kit collaboration, at the start of the 2023/24 season. Created in collaboration with local collective Wood...
From Kallithea to The Canals: How Bureau Borsche Rebranded Football Campaigns
From the breath-taking Venetian canals rich in history to the grandiose of Athens's philosophical culture, football kit campaigns have found a new wave in marketing. A Munich-based design company Bureau Borsche has decided to take the fashion field by storm. In our...
Terrasskläder: Merging sustainably sourced streetwear with football
Brothers Charlie and Oliver Jennings are the faces behind streetwear brand Terrasskläder. Their latest clothing drop launches an original football shirt made from sustainably sourced materials. The shirt that feels as good on a five-a-side pitch as it does on the...
Rise of Retro Football Shirts: Why Nostalgia Never Fades
Retro football shirts are wearable history instead of just fabric. As nostalgic fashion and football culture, these jerseys connect fans across generations, blending memory, identity, and style. In an era where kits are updated every year, designs are becoming more...
Hated, Adored, Never Ignored, The faces behind United’s Campaigns
Few clubs in the world are as tapped in with their community as Manchester United. For generations, this titan of a club has been more than just a football team, it’s been a source of identity, pride, and belonging for the people of Manchester. From the roar of the...
The Jersey Gold Rush: How Limited-edition Shirts Are Turning into Investments
Football kits have been more than just a uniform for the game, they have become an asset that appreciates in value. As limited edition kits become investment collectables, many fans are turning nostalgia into wealth, proving that football fashion is not only about...