How TikTok influencers are shaping what we buy

How TikTok influencers are shaping what we buy

According to TikTok’s own data, 3 out of 4 users are likely to purchase from brands on TikTok Shop, but what drives this engagement? The reason isn’t simply convenience. It’s trust, outsourced to influencers. Brand identity is no longer the sole driver of purchasing...
Secret Hospitals and Burnt Faces

Secret Hospitals and Burnt Faces

This week the UK has called out Putin and his involvement with the Ukraine war. The UK are calling it a “dangerous expansion with serious consequences for European and Indo-Pacific security”. While the Kremlin attempts to hide the extent of help it’s...