Pride or Protest? How has The England Shirt Changed in Meaning
As the England Lionesses gear up for the Euros this summer, The Kitroom Collective takes a closer look at the Three Lions shirt, a symbol loaded with pride, power, but also political complexity. What does it mean to wear the England shirt in 2025? With Thomas Tuchel...
Icarus FC: Chart hits and Football Kits
As festival season approaches, the indie scene is taking more and more inspiration from the terraces. Icarus FC are leading the charge, designing bespoke football-inspired shirts for bands and artists looking for something different from typical merch. Icarus FC...
Passion. Rivalry. Identity. Chris Hylland’s Tales from The Heart of The Superclásico
The first time Christopher Hylland attended the Superclásico in Argentina, he cried. Not out of fear, or even joy, but just down to the sheer intensity of it all. The deafening noise, the sea of blue and yellow bouncing in unison, the crackle of flares lighting...
Hated, Adored, Never Ignored, The faces behind United’s Campaigns
Few clubs in the world are as tapped in with their community as Manchester United. For generations, this titan of a club has been more than just a football team, it’s been a source of identity, pride, and belonging for the people of Manchester. From the roar of the...
Top 5 Hooligan Fashions by Nation: Terrace Style from 5th to 1st
Terrace style is less about what you wear to the match and more about who you are. Every city, every crew, every nation has a different identity of its own. And with kits changing every season, some styles are made to last. Here are our top 5 of the most iconic...
The Green Goal: Retro Gear and a Sustainable Future in Sheffield
Uncover how the Sheffield vintage fashion scene is helping combat fast fashion through second-hand gear. Retro gear has become a crucial first-team player toward a more sustainable future. Fighting Fast Fashion Sheffield’s vintage scene is alive with colour, texture,...
Wrapping Up: The Untold Story of Scarf Selling
The scarf is an integral part of a football club’s identity. They’ve become a cultural symbol within football, not only accompanying the rowdy atmospheres, but also providing that winter warmth for travelling fans. Yet do we ever stop to think about those who provide...
From Vinted to Charity Shops: The Ultimate Football Gear Bargain-hunting Guide
Why drop £90 on the latest kit when there’s a 2001 Fiorentina shirt hiding in Oxfam for a fiver? Modern football gear isn’t getting any cheaper, so here’s your guide to scoring the best bargains without breaking the bank. Whether you’re looking for a holy grail retro...