{"id":2199,"date":"2025-06-03T17:09:01","date_gmt":"2025-06-03T16:09:01","guid":{"rendered":"https:\/\/unglossedmag.co.uk\/?p=2199"},"modified":"2025-06-04T09:55:24","modified_gmt":"2025-06-04T08:55:24","slug":"taylor-swift-rebrands-her-feminism-with-masters-purchase","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/unglossedmag\/2025\/06\/03\/taylor-swift-rebrands-her-feminism-with-masters-purchase\/","title":{"rendered":"Taylor Swift rebrands her feminism with masters purchase"},"content":{"rendered":"\n<p>Taylor swift and white girlboss feminism are frequently heard in the same sentence, but now she successfully has bought her music after 20 years of not owing the masters, it provides a new lens to look at her contributions to feminism.<\/p>\n\n\n\n<p>On Friday, Taylor announced in a happy letter to fans on her website, that she officially bought back her master&#8217;s, meaning she now owns every single one of her songs and albums. It&#8217;s a historic and personal victory. After years of fighting for her creative autonomy, first through a bold re-recording project and now through a massive financial investment, Taylor has finally reclaimed ownership of her life&#8217;s work.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DKSF56YueNv\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DKSF56YueNv\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DKSF56YueNv\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Taylor Swift (@taylorswift)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Since 2020, Taylor has been re-recording and re-releasing four of her earlier albums. These &#8220;Taylor&#8217;s Versions&#8221; were enthusiastically embraced by fans and broke records, with some even topping the Billboard album charts years, which 10 years after their original release is not only unheard of, but very impressive. The project&#8217;s cultural and commercial success helped fuel the <em>Eras Tour<\/em>, as the reflections on her old work were so successful, she wanted to revisit everything in one show. It was one of the biggest events of last year and became the highest-grossing tour in history.<\/p>\n\n\n\n<p>But this project did not come without its critics, as many things with Taylor tend to. Some argued that the re-recordings were less about artistic justice and more about profit,&nbsp; a cleverly packaged cash grab wrapped in the language of feminist resistance. With Taylor joining the billionaire ranks, thanks in part to these re-releases, questions emerged: Was this a genuine reclaiming of autonomy, or a shrewd expansion of her personal empire, driven by a savvy understanding of market loyalty?<\/p>\n\n\n\n<p>Taylor has been closely linked to feminism throughout her career, as she has spoken out about the misogyny she has faced in her time in the industry, as she has been relentlessly asked about her love life, whether she makes her own music and been criticised about her body throughout her life. Her 2020 Netflix documentary <em>Miss Americana<\/em> highlighted her decision to publicly support a Democratic candidate during the U.S. midterms, despite resistance from her management team and her family. More recently, she reaffirmed her political alignment by voicing support for Kamala Harris in the 2024 election.<\/p>\n\n\n\n<p>To some, this positioned Taylor as a feminist willing to speak out, but others feel she only speaks about feminist issues that affect her. Taylors feminism has been repeatedly criticised as being \u2018girlboss feminism\u2019 and only benefitting herself. Girlboss feminism is a brand of empowerment that centers individual success, often within the framework of capitalist gain, which aligns with the common critiques of Taylor.<\/p>\n\n\n\n<p>Many theorists define <a href=\"https:\/\/doi.org\/10.1177\/1367549413484297.\">neoliberalism<\/a> as framing individuals, especially women, as already free agents, capable of choosing their destinies through rational decisions in the marketplace. Within this framework, freedom is no longer a collective struggle against structural oppression, but a personal brand built through smart consumption and calculated success.<\/p>\n\n\n\n<p>Taylor\u2019s re-recording project can be viewed through this lens.<\/p>\n\n\n\n<p>Fans are under no obligation to buy five different versions of <em>1989 (Taylor\u2019s Version)<\/em>, but many do, driven by loyalty, collectibility, and a fan ideology to support Taylor in her. There is nothing wrong with this from fans, as it shows the loyalty and love that many have for any of their favourite artists, but it does open for more criticism for Taylor.&nbsp;<\/p>\n\n\n\n<p>Dr Jessica Ford, feminist scholar and Senior Lecturer in Media at the <a href=\"https:\/\/au.linkedin.com\/in\/jessica-ford-5a40b22a3\">University of Adelaide<\/a>&nbsp;said: &nbsp;&#8220;Often the Taylor&#8217;s version project is cast in sort of feminist terms, in a kind of reclaiming of her voice, reclaiming of her masters, reclaiming of her songs. And there is&nbsp; definitely that story to be told. But there&#8217;s also a, you know, an economic story to be told that she&#8217;s wielded her immense institutional and systemic power in order to ensure that she retains an economic stake in these songs through the project of re-recording.<\/p>\n\n\n\n<p>\u201cHer claim to feminism, her claim to a feminist identity is very much tied to this kind of moment of her being perceived, her perception that she was being wronged by the media.\u201d<\/p>\n\n\n\n<p>With the long wait between <em>1989 (Taylor\u2019s Version)<\/em> and the expected <em>Reputation (Taylor\u2019s Version)<\/em>, fans were starting to think the long build up was to try and break the internet, and get as much viral and monetary attraction as possible.<\/p>\n\n\n\n<p>The notion of<a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/10.1111\/jpcu.13336?af=R\"> \u2018global mother feminism\u2019 <\/a>suggests that \u201cwhite women have positioned themselves as enviable figures because of their performativity of morality, which only drives the divisions between them and those they&#8217;ve othered.\u201d<\/p>\n\n\n\n<p>Some argue that this notion can be applied to the economics surrounding Taylors re-recordings. While fans don&#8217;t have to buy all of her new music merch and vinyls, a lot of them want to, as they see them as collectable items for their favourite artist. But with every release coming with a specific, exclusive cardigan, it can be understood why people were critical of taylors intentions, seeing it as having \u2018girlboss\u2019 tendencies.<\/p>\n\n\n\n<p>But with the purchase of her music, all of these critiques and theories have been dispelled. Taylor has solidified her true intentions all along, which she had been clear about from the beginning, but people love to hate. Although <a href=\"https:\/\/www.youtube.com\/watch?v=QuOogOB7hL0\">Taylor has stated that she has enjoyed going back through her music catalogue and reflecting and improving on her own work<\/a>, it&#8217;s never what she wanted to do. The picture of pure joy on her face when she announced she repurchased them said everything. Her life\u2019s work had been stripped from her, not hers to keep. It wasn\u2019t for money, I don\u2019t believe she ever cared for how much the re-recordings made her. The only reason she cares, was to have the funds to repurchase.<\/p>\n\n\n\n<p>It is rumored that Taylor had to spend \u00a3300 million to own her masters, not something that is an easy drop. But more importantly for Taylor however, the purchase came with no strings, meaning she is still a free artist, tied into no deals, any music she makes in the future will be hers, and anything achieved by her old masters will now, for the first time in their existence, belong to Taylor. Taylor has reportedly been offered the opportunity to buy her masters in the past, but it came with deals that would leave her with potentially less freedom than she had in the first place, highlighting continuing restriction on women and their own achievements.<\/p>\n\n\n\n<p>For Taylor, this project was never about money, she stated on many occasions that this work work important to her, but didn&#8217;t expect it to be important to others, although grateful so many people were supportive. Taylor could have kept going on her re-recordings, made even more money from them and then bought them all out. But that is never what it was about for her. For 20 years, Taylor was not given the opportunity to freely own her work, which says more about feminism than her rerecording them ever did.<\/p>\n\n\n\n<p>More importantly, Taylor\u2019s very public fight over ownership has helped normalize the conversation about artists&#8217; rights. She used her platform to draw attention to the limitations imposed on creators, especially women. While she had the resources to win this fight, many others don\u2019t. Taylor\u2019s journey, though undeniably shaped by privilege, has laid groundwork for broader conversations about equity in the music industry.<\/p>\n\n\n\n<p>Taylor Swift\u2019s feminism may still carry girlboss undertones, but to reduce her re-recording project to that alone would miss the deeper resonance of her actions. She proves that commercial success and personal empowerment can coexist, but not without friction or critique. In reclaiming her masters, she\u2019s done more than prove a point, she\u2019s reshaped the rules of the game.<\/p>\n\n\n\n<p>This was not merely about money. It was about principle, ownership, and the belief that art and artists deserve full autonomy.<\/p>\n\n\n\n<p>She was committed, and if she had never bought them back, at least she had a version of them that belonged to her, that her fans could choose to support. But she fought for the memories and soul that are irreplaceably found in the masters, and along the way taught everyone the value of reflecting on your own work and achievements, and working towards your ownership rights that you are entitled to.<\/p>\n\n\n\n<p>You can listen to Taylor Swift, original and Taylor&#8217;s Version&#8217;s, on Spotify.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taylor swift and white girlboss feminism are frequently heard in the same sentence, but now she successfully has bought her music after 20 years of not owing the masters, it provides a new lens to look at her contributions to feminism. On Friday, Taylor announced in a happy letter to fans on her website, that [&hellip;]<\/p>\n","protected":false},"author":116,"featured_media":2205,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[30],"tags":[147,106,148,138,142,139,149,146,137],"class_list":["post-2199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-idolise","tag-feminism","tag-gender","tag-money","tag-music","tag-record-label","tag-records","tag-sales","tag-songs","tag-taylor-swift"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Taylor Swift rebrands her feminism with masters purchase - Unglossed<\/title>\n<meta name=\"description\" content=\"Taylor Swift now owns her masters. Is it a feminist win or billionaire\u2019s power move? Here&#039;s what Unglossed thinks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jusmedia.co.uk\/unglossedmag\/2025\/06\/03\/taylor-swift-rebrands-her-feminism-with-masters-purchase\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taylor Swift rebrands her feminism with masters purchase - Unglossed\" \/>\n<meta property=\"og:description\" content=\"Taylor Swift now owns her masters. Is it a feminist win or billionaire\u2019s power move? 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