{"id":2146,"date":"2025-06-03T12:37:50","date_gmt":"2025-06-03T11:37:50","guid":{"rendered":"https:\/\/unglossedmag.co.uk\/?p=2146"},"modified":"2025-06-04T09:47:15","modified_gmt":"2025-06-04T08:47:15","slug":"hailey-bieber-rhode-sale-celebrity-beauty","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/unglossedmag\/2025\/06\/03\/hailey-bieber-rhode-sale-celebrity-beauty\/","title":{"rendered":"Hailey Bieber sells Rhode to e.l.f: What it reminds us about celebrity beauty brands"},"content":{"rendered":"\n

Last week Hailey Bieber sold Rhode to Elf Beauty for $1 Billion USD and her successful sale of a self built beauty empire reminds of all of the celeb beauty brand craze.<\/strong><\/p>\n\n\n\n

Fenty. Rare. REM. Haus Labs. I could keep going, but it would take up an entire document. These iconic celebs have been building their beauty empires over the past few years, making waves in the beauty community. From influencers with makeup artist pasts, to celebs you never knew liked makeup. But with varying levels of success, we want to explore the elements that can make or break these celebrity side hustles.<\/p>\n\n\n\n

Since 2021, sales of celeb beauty brands<\/a> in the US have risen from 570 million to over 1,100 million, according to Statista Research Department<\/a>, implying that there is a growing market for these celebs to sell us our newest beauty products.<\/p>\n\n\n\n

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A post shared by Hailey Rhode Bieber (@haileybieber)<\/a><\/p><\/div><\/blockquote>\n