{"id":1186,"date":"2025-05-22T15:45:42","date_gmt":"2025-05-22T14:45:42","guid":{"rendered":"https:\/\/unglossedmag.co.uk\/?p=1186"},"modified":"2025-05-27T13:43:31","modified_gmt":"2025-05-27T12:43:31","slug":"not-my-type-love-island-and-the-racial-politics-of-pretty-privilege","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/unglossedmag\/2025\/05\/22\/not-my-type-love-island-and-the-racial-politics-of-pretty-privilege\/","title":{"rendered":"Love Island and the racial politics of pretty privilege"},"content":{"rendered":"\n

In the Love Island<\/em> villa, beauty isn’t just skin deep, it’s currency. Here, we unpack how race, body type, and Eurocentric beauty ideals shape who gets desired, protected, and rejected on-screen, and what that teaches viewers about desirability in real life.<\/strong>
<\/p>\n\n\n\n

Zara was \u201ctoo much.\u201d Mehdi barely got screentime. Yewande was picked last in the recoupling. Love Island<\/em><\/a> has always claimed to be a social experiment, and in many ways it is, but for me, it\u2019s less about love, and more about who gets to be loved. Through its flirtatious one-liners and savage recouplings, the show quietly teaches its millions of viewers a brutal truth: beauty is a hierarchy, and only certain types get to sit at the top.<\/p>\n\n\n\n

Because Love Island<\/em> isn\u2019t just about chemistry, it\u2019s about currency. It\u2019s a show where being deemed attractive opens doors: to screen time, romantic attention, even brand deals once the villa closes. And being \u201cnot their type on paper\u201d? That\u2019s not just a rejection. It\u2019s a reflection of something much deeper, about how society assigns value to certain bodies, faces, and features, and how others are left on the sidelines.<\/p>\n\n\n\n

Pretty privilege isn\u2019t just about being attractive, it\u2019s about how that attractiveness makes your life easier. As culture writer and lecturer Kovie Biakolo puts it, \u201cPretty Privilege means that people who present with certain features are given the benefit,  the privilege, of easier navigation through life. In the reality TV context, it means that the features that we have deemed attractive allow for certain people to navigate the experience much more easily than others.\u201d<\/p>\n\n\n\n

We see it in the villa from day one. Certain contestants are instantly pursued, chosen in coupling ceremonies, and shielded from drama, while others, often just as funny, kind, or emotionally open, fade into the background, are stuck in \u2018friendship couples\u2019, or are quietly dumped. \u201cWhen we talk about navigating the experience of pretty privilege, I want people to understand that there are very real material consequences that are attached to it, it’s not just about who finds you attractive.\u201d Kovie says. \u201cDating is tied to money. It’s tied to job opportunities. It is tied to sociability, which is tied to how we functionally move through the world, and I think that\u2019s really important to consider.\u201d<\/p>\n\n\n\n

But the game doesn\u2019t stop with the Islanders. The audience, too, plays a role in reinforcing the beauty hierarchy. Time and time again we see twitter memes, viral TikToks, and vote-offs tending to favour the same kinds of faces: Eurocentric features, slim bodies, and straight hair. Kovie echoes this, saying \u201cFrom birth, we\u2019ve been fed the same media images of who is considered beautiful, so when a contestant matches that mould, we instinctively root for them, even if we don\u2019t realise why.\u201d<\/p>\n\n\n\n

So Love Island<\/em> doesn\u2019t just reflect the beauty standards of the moment, it reinforces them in high definition, every single night at 9pm. And while the show may claim to celebrate \u201call types,\u201d the kinds of bodies, faces, and features we consistently see at the centre of romantic attention say otherwise. <\/p>\n\n\n\n

\u200b\u200bThe danger isn\u2019t just limited representation, it\u2019s misrepresentation. When a single contestant of colour is cast each year, they\u2019re often reduced to a ‘token’, burdened with representing an entire community rather than simply existing as themselves. \u201cThe audience projects a lot onto that person,\u201d Kovie explains, \u201cand they rarely get to have their own experience. They\u2019re performing for everyone.\u201d When that one person is consistently left unmatched, rejected, or sidelined, it doesn\u2019t just shape the show\u2019s narrative, it shapes how viewers see themselves. Especially in majority-white countries like the UK, the repeated rejection of contestants of colour can send an insidious message: that they are less desirable, less lovable, less worthy.<\/p>\n\n\n\n

And it\u2019s not just who\u2019s chosen, but who\u2019s doing the choosing. Gender politics also play a key role here, as Kovie points out how men of colour on the show often don\u2019t choose women from the same racial community, which adds another layer of internalised bias and racialised desirability politics into the mix.<\/p>\n\n\n\n

But Love Island<\/em> doesn\u2019t just reflect how attraction works, it subtly scripts it. Every recoupling, every rejection, every \u201cnot my type on paper\u201d becomes part of a bigger message about who deserves to be desired. And when those messages are repeated night after night, they tend to stick.<\/p>\n\n\n\n

\u201cI\u2019m always concerned about what messages are being reinforced,\u201d says Kovie. \u201cTelevision has the power to create new meanings, but when it doesn\u2019t, when it keeps showing the same kinds of people being chosen and others being rejected, that has an impact, especially on young people.<\/p>\n\n\n\n

\u201cWhen you\u2019re only showing particular communities getting rejected, and doing it over and over again, it creates a belief system. It reinforces the idea that certain people are just not desirable, not even just by other races, but sometimes by people within their own communities.\u201d<\/p>\n\n\n\n

Even in moments that are meant to feel lighthearted, the show\u2019s patterns reflect a deeper problem. As Kovie explains, \u201cYou see a fat woman, or even just someone who isn\u2019t thin, and people assume a man won\u2019t be attracted to her, but that\u2019s not reality. People outside of these narrow ideals do<\/em> experience love, desire, connection. But Love Island<\/em> rarely shows us that.\u201d<\/p>\n\n\n\n

And that\u2019s the issue. Not rejection itself, which, as Kovie rightly points out, is a universal and even necessary part of life, but the way rejection on screen is so often reserved for people with marginalised identities. If you\u2019re only ever seeing people who look like you being left behind, voted out, or friend-zoned, it\u2019s hard not to absorb the message that you\u2019re less worthy of love.<\/p>\n\n\n\n

These shows may claim to be about finding “the one,” but for viewers at home, especially young women, they also shape ideas of beauty, value, and romantic potential. And when those ideas go unchallenged, the damage quietly deepens.<\/p>\n\n\n\n

So can a show so tightly built around aesthetics really<\/em> subvert the very beauty norms it profits from?<\/p>\n\n\n\n

According to Kovie, it\u2019s complicated. \u201cReality TV, like Love Island<\/em>, both represents and reinforces our biases,\u201d she says. \u201cIt\u2019s not just about the producers, it\u2019s about us too. These shows reflect what society finds desirable. And unless we start shifting those cultural standards, the show alone isn\u2019t going to do it for us.\u201d<\/p>\n\n\n\n

That doesn\u2019t mean change is impossible. But it does mean the foundations would need to be rethought. Not just casting one plus-size contestant or one Black woman each season, but interrogating who\u2019s doing the casting in the first place. As Kovie points out, \u201cWe need people who are actually trained to recognise different types of beauty, people who understand how beauty looks across cultures, communities, and identities.\u201d<\/p>\n\n\n\n

She compares it to the modelling industry, where there\u2019s at least a working understanding that multiple kinds of beauty can coexist on one runway. \u201cI\u2019m not saying fashion is perfect,\u201d she adds, \u201cbut even in its flaws, there\u2019s more nuance than what we\u2019re seeing on reality TV, especially in the UK, where the version of desirability still feels very… vanilla.\u201d<\/p>\n\n\n\n

Her advice? Enjoy the mess, but keep a little distance. \u201cI live in a space where I sometimes watch reality TV because I just like the mess. But I also watch it critically, because it’s my job. I think that’s what I\u2019d want, for the audience to be more critical and understand that you can both enjoy something and also have a lot of criticism for it.\u201d<\/p>\n\n\n\n

Because while Love Island<\/em> might not be able to fully rewrite beauty standards, it can at least start telling a more inclusive story. And it\u2019s up to all of us, producers, viewers, and culture writers alike, to demand one that finally looks more like real life.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

To find out more about Kovie Biakolo, please visit https:\/\/koviebiakolo.com\/about-us\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In the Love Island villa, beauty isn’t just skin deep, it’s currency. Here, we unpack how race, body type, and Eurocentric beauty ideals shape who gets desired, protected, and rejected on-screen, and what that teaches viewers about desirability in real life. Zara was \u201ctoo much.\u201d Mehdi barely got screentime. Yewande was picked last in the […]<\/p>\n","protected":false},"author":114,"featured_media":1189,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-1186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-look"],"yoast_head":"\nLove Island and the racial politics of pretty privilege - Unglossed<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jusmedia.co.uk\/unglossedmag\/2025\/05\/22\/not-my-type-love-island-and-the-racial-politics-of-pretty-privilege\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Love Island and the racial politics of pretty privilege - Unglossed\" \/>\n<meta property=\"og:description\" content=\"In the Love Island villa, beauty isn’t just skin deep, it’s currency. 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Here, we unpack how race, body type, and Eurocentric beauty ideals shape who gets desired, protected, and rejected on-screen, and what that teaches viewers about desirability in real life. Zara was \u201ctoo much.\u201d Mehdi barely got screentime. 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