Why is Gen Z so obsessed with Y2K?

Why is Gen Z so obsessed with Y2K?

From low-rise jeans to digital cameras, Gen Z is reviving the early 2000s.  But what if this aesthetic revival is less about fashion, and more about emotional survival in an age of digital burnout? Paris Hilton is back on moodboards. Flip phones are trending....
PLT’s Rebrand Exposes the Class Divide in Fashion

PLT’s Rebrand Exposes the Class Divide in Fashion

From £5 dress and fast fashion to blazers and quiet luxury, Pretty Little Thing most recent rebrand is dominating conversations across the fashion world. While there’s been backlash from consumers and critics as the company ditches the iconic pink unicorn logo for the...
The effortless cool girl is a myth

The effortless cool girl is a myth

On Pinterest, Instagram and TikTok there’s one kind of girl that almost everyone seems to want to be, the effortlessly cool girl. But I’m not sure she actually exists. Her hair is tousled, like she’s just got out of bed, but it somehow still looks good....