Why is Gen Z so obsessed with Y2K?

Why is Gen Z so obsessed with Y2K?

From low-rise jeans to digital cameras, Gen Z is reviving the early 2000s.  But what if this aesthetic revival is less about fashion, and more about emotional survival in an age of digital burnout? Paris Hilton is back on moodboards. Flip phones are trending....
The effortless cool girl is a myth

The effortless cool girl is a myth

On Pinterest, Instagram and TikTok there’s one kind of girl that almost everyone seems to want to be, the effortlessly cool girl. But I’m not sure she actually exists. Her hair is tousled, like she’s just got out of bed, but it somehow still looks good....