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Molly Mae’s personal branding: Why authenticity still wins in a world of algorithms 

Molly Mae’s personal branding: Why authenticity still wins in a world of algorithms 

by Marianne Hamilton | May 29, 2025 | Idolise

In an industry so focused on views and likes, it must be hard for influencers to avoid falling into the trap of trying to be what everyone else wants them to be. But marketing and branding strategist Jayne Paynter explains that those who avoid this bait, are the ones...

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