{"id":1236,"date":"2025-06-01T09:00:00","date_gmt":"2025-06-01T08:00:00","guid":{"rendered":"https:\/\/jusmedia.co.uk\/sywf\/?p=1236"},"modified":"2025-05-30T16:32:36","modified_gmt":"2025-05-30T15:32:36","slug":"the-pros-and-cons-of-reserve-management-a-chat-with-sheffield-wednesday-ladies-coach-danny-shackleton","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/sywf\/2025\/06\/01\/the-pros-and-cons-of-reserve-management-a-chat-with-sheffield-wednesday-ladies-coach-danny-shackleton\/","title":{"rendered":"The pros and cons of reserve management &#8211; a chat with Sheffield Wednesday Ladies coach Danny Shackleton"},"content":{"rendered":"\n<p><strong>Reserve coaching is often an untapped subject, it brings up a catalogue of challenges, including an ever-changing squad and liaising with first team officials. Sheffield Wednesday Ladies Reserves manager Danny Shackleton gives us insight into his role.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/jusmedia.co.uk\/sywf\/wp-content\/uploads\/sites\/44\/2025\/05\/danny-shack-nail-1024x576.jpg\" alt=\"\" class=\"wp-image-1242 lazyload\" data-srcset=\"https:\/\/jusmedia.co.uk\/sywf\/wp-content\/uploads\/sites\/44\/2025\/05\/danny-shack-nail-980x551.jpg 980w, https:\/\/jusmedia.co.uk\/sywf\/wp-content\/uploads\/sites\/44\/2025\/05\/danny-shack-nail-480x270.jpg 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure>\n\n\n\n<p>This season saw the emergence of Sheffield Wednesday Ladies Reserves, with the Owlesses looking to bridge the gap between their sizable youth set-up and the first team.<\/p>\n\n\n\n<p><a href=\"https:\/\/jusmedia.co.uk\/sywf\/sheffield-wednesday\/\">Sheffield Wednesday Ladies<\/a>, as a club, were on the up, having bounced back to the regional leagues after being relegated to the Sheffield &amp; Hallamshire Women\u2019s and Girls League. A season of consolidation in the North East Regional South Division is plenty to shout about in S6, but they also endured success in their newly-formed reserve side.<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">\ud83e\udd89We are pleased to announce the new reserve team management line up for the forthcoming 24\/25 season&#8230;<br><br>Welcome Danny Shackleton (Manager), Chris Shackleton (Assistant Manager) and Marshall Scott (Coach) to the club! <a href=\"https:\/\/twitter.com\/hashtag\/SWLFC?src=hash&amp;ref_src=twsrc%5Etfw\">#SWLFC<\/a> | <a href=\"https:\/\/twitter.com\/hashtag\/WAWAW?src=hash&amp;ref_src=twsrc%5Etfw\">#WAWAW<\/a> | <a href=\"https:\/\/twitter.com\/hashtag\/OneTeam?src=hash&amp;ref_src=twsrc%5Etfw\">#OneTeam<\/a> <a href=\"https:\/\/t.co\/BubGq0TKOx\">pic.twitter.com\/BubGq0TKOx<\/a><\/p>&mdash; Sheffield Wednesday Ladies FC (@ShefWedLadies) <a href=\"https:\/\/twitter.com\/ShefWedLadies\/status\/1770155440849997865?ref_src=twsrc%5Etfw\">March 19, 2024<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p>Headed by manager Danny Shackleton, the reserve side came into fruition in the off-season ahead of the 2024\/25 campaign. After he became aware of the opening at the club, it was an opportunity he simply couldn\u2019t turn down.<\/p>\n\n\n\n<p>\u201cInitially I was contacted by my brother Chris and he explained the situation,\u201d said Shackleton. \u201cI think he\u2019d spoken with Dave Higgins about the role and Chris felt I would be a good addition.<\/p>\n\n\n\n<p>\u201cAlthough not in the ladies game, I&#8217;d had quite a bit of experience in managerial and coaching roles previously.<\/p>\n\n\n\n<p>\u201cSo after a few weeks of pestering from Chris, I met with Dave and had a chat about things. His vision was to form a competitive and established reserve team that could provide a pathway for the younger age groups and also give players experience and confidence. In time, these players would benefit the future of the club by establishing themselves as players within the first team.&nbsp;<\/p>\n\n\n\n<p>\u201cThe main draw to joining the club was working with Chris. He\u2019s one of my closest mates as well as my brother and it was a good way to bond further through our love of the game.&nbsp;<\/p>\n\n\n\n<p>\u201cSecondly, it was a newly reformed reserve team playing in a really competitive league and that was sure to be a big challenge in itself. So I decided to take on the role as I felt that I was more than capable of ticking the boxes set out.\u201d<\/p>\n\n\n\n<p>Joining the team alongside Danny was his brother, Chris Shackleton, as well as fellow coach Marshall Scott.<\/p>\n\n\n\n<p>\u201cChris is hugely passionate about the game, Marshall is passionate about Sheffield Wednesday and I take my roles seriously. I\u2019m pretty demanding and I do set standards fairly high, but achievable.&nbsp;<\/p>\n\n\n\n<p>\u201cIt\u2019s been enlightening. We\u2019ve had our moments, but overall, it\u2019s been successful.&nbsp;<\/p>\n\n\n\n<p>\u201cIt\u2019s been stressful no doubt but I don\u2019t regret going through the season with them as part of the management team.\u201d<\/p>\n\n\n\n<p>Forming an entirely new squad, with many players having never played with each other could spark, could have led to the team struggling to gel, but Shackleton saw the positive side of it.<\/p>\n\n\n\n<p>When asking if it was difficult having a recently put-together squad, Shackleton said: \u201cI believe that was the key to it all. An entirely new side that had no pressure expectation to achieve anything. A raw set of players that wanted to learn and enjoy playing.&nbsp;<\/p>\n\n\n\n<p>\u201cGetting to know the players and them getting to know us was always the biggest challenge.&nbsp;<\/p>\n\n\n\n<p>\u201cAlso them getting to know one another. Once I developed an understanding of players individually, what made them tick, what gave them a boost, what sort of thing sent them into their shell, it was a bit easier to strategise in a way they understood and could learn with. Some players were quicker to learn and apply than others.\u201d<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>READ MORE: <a href=\"https:\/\/jusmedia.co.uk\/sywf\/2025\/05\/23\/modelling-her-play-style-on-barry-bannan-and-the-sheffield-wednesday-dream-a-chat-with-heidi-oreilly\/\">Modelling her play-style on Barry Bannan and the Sheffield Wednesday dream \u2013 A chat with Heidi O\u2019Reilly<\/a><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">\ud83e\udd89Congratulations to Chloe Rose, who made her first-team debut yesterday after stepping up from our reserves!\ud83d\udc4f<a href=\"https:\/\/twitter.com\/hashtag\/SWLFC?src=hash&amp;ref_src=twsrc%5Etfw\">#SWLFC<\/a> | <a href=\"https:\/\/twitter.com\/hashtag\/OneTeam?src=hash&amp;ref_src=twsrc%5Etfw\">#OneTeam<\/a> <a href=\"https:\/\/t.co\/Od1VZFY6Ru\">pic.twitter.com\/Od1VZFY6Ru<\/a><\/p>&mdash; Sheffield Wednesday Ladies FC (@ShefWedLadies) <a href=\"https:\/\/twitter.com\/ShefWedLadies\/status\/1861107583576158664?ref_src=twsrc%5Etfw\">November 25, 2024<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Forming a relationship with Sheffield Wednesday Ladies first team<\/h2>\n\n\n\n<p>Of course, reserve management has its drawbacks, having been lower than the Sheffield Wednesday Ladies first team on the pecking order.<\/p>\n\n\n\n<p>\u201cI wouldn\u2019t say it&#8217;s difficult. It had its obstacles by means of trying to establish the right way to bridge the players between reserves and first team.&nbsp;<\/p>\n\n\n\n<p>\u201cBeing the newest addition to the club and at senior level team, creating a good link between the junior section and first team was always our priority. We worked at it.&nbsp;<\/p>\n\n\n\n<p>\u201cEach team had its own challenges individually.&nbsp;<\/p>\n\n\n\n<p>\u201cI do feel that at times, it was made to seem like we (reserves) were holding players back from moving up to the first team, but that was never the case. It\u2019s always been a player&#8217;s decision if they\u2019ve been asked to step up to the first team, momentarily or permanently, if it\u2019s something they wanted to do.&nbsp;<\/p>\n\n\n\n<p>\u201cSometimes yes, sometimes no, but it was always left to the player to make that choice without feeling pressured into it.&nbsp;<\/p>\n\n\n\n<p>\u201cThere were not many players in the reserve squad that had experienced senior competition and although they ended the season very well, the maturity wasn\u2019t there. The time hasn\u2019t been sufficient for all of them to adapt fully, but they will. That\u2019s not something you can coach or teach a player, it comes in time. Sometimes at an earlier age and other times, much later in adulthood.&nbsp;<\/p>\n\n\n\n<p>\u201cI\u2019ve always looked at the fact we have a team full of the club players and there\u2019s no doubt that some of them would step up, but I don\u2019t see that as us losing players, I see it as we are providing players. Providing good players that can move into our first team and continue to play well.&nbsp;<\/p>\n\n\n\n<p>\u201cWe work with them, we coach them, we get to understand them and then we try to give them the tools to go and be successful higher up. I want as many of the players I\u2019ve worked with as possible to do that.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sheffield Wednesday Ladies coach Danny Shackleton spoke about the challenges that arise with reserve management.<\/p>\n","protected":false},"author":131,"featured_media":1242,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19,20],"tags":[32],"class_list":["post-1236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behindthexi","category-sheffield-wednesday-ladies","tag-sheffield-wednesday-ladies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The pros and cons of reserve management - a chat with Sheffield Wednesday Ladies coach Danny Shackleton - SYWF<\/title>\n<meta name=\"description\" content=\"Sheffield Wednesday Ladies coach Danny Shackleton spoke about the challenges that arise with reserve management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jusmedia.co.uk\/sywf\/2025\/06\/01\/the-pros-and-cons-of-reserve-management-a-chat-with-sheffield-wednesday-ladies-coach-danny-shackleton\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The pros and cons of reserve management - a chat with Sheffield Wednesday Ladies coach Danny Shackleton - SYWF\" \/>\n<meta property=\"og:description\" content=\"Sheffield Wednesday Ladies coach Danny Shackleton spoke about the challenges that arise with reserve management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jusmedia.co.uk\/sywf\/2025\/06\/01\/the-pros-and-cons-of-reserve-management-a-chat-with-sheffield-wednesday-ladies-coach-danny-shackleton\/\" \/>\n<meta property=\"og:site_name\" content=\"SYWF\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-01T08:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jusmedia.co.uk\/sywf\/wp-content\/uploads\/sites\/44\/2025\/05\/danny-shack-nail-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lewis Railton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lewis Railton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/sywf\\\/2025\\\/06\\\/01\\\/the-pros-and-cons-of-reserve-management-a-chat-with-sheffield-wednesday-ladies-coach-danny-shackleton\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/sywf\\\/2025\\\/06\\\/01\\\/the-pros-and-cons-of-reserve-management-a-chat-with-sheffield-wednesday-ladies-coach-danny-shackleton\\\/\"},\"author\":{\"name\":\"Lewis Railton\",\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/sywf\\\/#\\\/schema\\\/person\\\/bd9b982089bde67d0cb320ef0fbd3a19\"},\"headline\":\"The pros and cons of reserve management &#8211; 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