{"id":248,"date":"2025-04-16T21:24:38","date_gmt":"2025-04-16T20:24:38","guid":{"rendered":"https:\/\/sidelinesmag.co.uk\/?p=248"},"modified":"2025-05-29T14:54:56","modified_gmt":"2025-05-29T13:54:56","slug":"groundwork-story-3","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/sidelines\/2025\/04\/16\/groundwork-story-3\/","title":{"rendered":"The story of the ‘Hardest Working Man in Boxing’"},"content":{"rendered":"\n

When people think of boxing promoters, names like Eddie Hearn at Matchroom Boxing and Frank Warren at Queensberry Promotions dominate the spotlight. But outside the televised limelight, there are promoters building fighters from the ground up.<\/em><\/strong><\/p>\n\n\n\n

Boxing promoters are the engines behind fight nights – responsible for organising events, matching opponents, arranging officials and marketing the show. The list goes on.<\/p>\n\n\n\n

However, not all promoters operate under the dazzling lights of Sky Sports or DAZN. Some work in community halls and regional arenas.<\/p>\n\n\n\n

Carl Greaves, dubbed the \u2018Hardest Working Man in Boxing\u2019, reveals the reality of grassroots promotion and how it is essential for the development of fighters\u2019 careers.<\/p>\n\n\n\n

\u201cI always say that if there\u2019s no small-hall boxing, there\u2019s no big TV shows. We play a massive role in the boxing community,\u201d Greaves says. \u201cWithout our work, where are the fighters going to come from?\u201d<\/p>\n\n\n\n

Small-hall promotion is the foundation of the sport: gritty, grassroots boxing, built away from major TV deals and sponsors. It provides an essential platform for aspiring boxers to make a name for themselves. <\/p>\n\n\n\n

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\"Carl
Carl Greaves (left) in the corner of a boxing fight, photo courtesy of Carl Greaves<\/em> <\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Greaves’ company, \u2018Carl Greaves Promotions\u2019, is proof of that. Built from the ground up, it operates in a challenging industry: one where money is no guarantee, and success relies heavily on ticket sales and word of mouth.<\/p>\n\n\n\n

\u201cWe\u2019ve got to make a show work on the budget we get from ticket sales,\u201d he says. \u201cAnd the only way of doing that is through the fighters selling themselves. Outside their own area, people don\u2019t really know who these people are.\u201d<\/p>\n\n\n\n

There\u2019s a big financial risk involved in organising these small-hall events. Greaves takes on the full weight of it all.<\/p>\n\n\n\n

\u201cThere\u2019s so much involved,\u201d he says. \u201cI\u2019ve got to really put the show together and book everything – the venue, paramedics, officials, the ring hire, the MC, ring girls and music.\u201d<\/p>\n\n\n\n

There\u2019s no safety net in small-hall promotions, so if the numbers don\u2019t add up, the cost lands on one person.<\/p>\n\n\n\n

\u201cPeople see promoters and think they\u2019re making big money. That\u2019s not the case. If you don\u2019t sell the tickets and still have to pay everyone involved, where does the money come from? It’s a promoter\u2019s pocket.\u201d <\/p>\n<\/div>\n<\/div>\n\n\n\n

Despite these risks, the rewards are what Greaves keeps coming back for.<\/p>\n\n\n\n

\u201cIt\u2019s very rewarding when you can build a fighter up and take them all the way to the top,\u201d Greaves says. \u201cThat\u2019s where I get the buzz from.\u201d <\/p>\n\n\n\n

The biggest names can be established in small-hall boxing. Greaves’ shows in particular have launched the careers of some of Britain\u2019s top talent: David Avanesyan (former WBA welterweight world champion), Sam Bowen (British super-featherweight champion), and Emma Dolan (the first-ever Commonwealth<\/a> female super-flyweight<\/a> champion).<\/p>\n\n\n\n

One story stands out. John Wayne-Hibbert, an Essex-born fighter, came to Greaves early in his career looking for guidance and management. Greaves took him on, guiding Wayne-Hibbert from an unknown fighter in Essex to being lined up for an English light-welterweight title shot. It coincidentally clashed with a fight at Matchroom, put together by Eddie Hearn for the same title.<\/p>\n\n\n\n

\u201cEddie Hearn called me and said, \u2018You\u2019ve jeopardised a fight here for me. Is there anything I can do?\u2019 <\/p>\n\n\n\n

“I told Eddie, \u2018Let your lads fight for the title on the condition the winner fights John and we\u2019ll step aside,\u2019\u201d he recalls. <\/p>\n\n\n\n

\u201cJohn then ended up selling \u00a363,000 worth of tickets on an Anthony Joshua undercard at the O2 arena. Eddie absolutely loved him, so gave him a promotional deal at Matchroom, which was a great achievement.\u201d<\/p>\n\n\n\n

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\"Carl
Carl Greaves (left), photo courtesy of Carl Greaves<\/em><\/figcaption><\/figure>\n<\/figure>\n<\/div>\n\n\n\n
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Over the past two decades, Greaves has become one of the most respected names in British boxing\u2019s grassroots scene and has worn nearly every hat the sport has to offer: a former pro-fighter turned trainer, turned manager, turned promoter. <\/p>\n\n\n\n

He says, \u201cIt was a natural progression. I had my manager’s and trainer’s licence, but to really build a fighter, I had to promote them myself.\u201d<\/p>\n\n\n\n

In 2007, Greaves got his promoter\u2019s license and put on his first show, quickly earning the nickname \u2018Hardest Working Man in Boxing\u2019.<\/p>\n\n\n\n

\u201cI\u2019m definitely not the hardest working man in boxing now,\u201d he laughs. \u201cI\u2019m not as active as I was because I don\u2019t need to be. I\u2019ve done very well in boxing.”<\/p>\n\n\n\n

\u201cBack in the day, I did as many as 16 shows in one year, which was remarkable. It was a hard graft, but I did very well and had some very tough fighters who got a good name for themselves.\u201d<\/p>\n\n\n\n

\u201cIt\u2019s getting tougher to put on shows now,\u201d he admits. \u201cFees have gone up and everything in life has gone up. A boxing show is a luxury, and people haven\u2019t got the money like they used to to go out and enjoy themselves.\u201d<\/p>\n<\/div>\n<\/div>\n\n\n\n

His next show is this August at the Grimsby Auditorium, headlined by a local favourite Levi Giles, who takes on Joe Underwood-Hughes for the vacant Midlands area lightweight title. <\/p>\n\n\n\n

Giles has been with Greaves from the start, developing through small-hall bouts to then appearing on Eddie Hearn and Frank Warren shows. <\/p>\n\n\n\n

\u201cThis is a big next fight that will open more doors for him,\u201d Greaves says. \u201cHe\u2019s a very popular kid in Grimsby, he sells big tickets so the atmosphere will be absolutely electric.\u201d<\/p>\n\n\n\n

That\u2019s the magic of small-hall boxing shows. <\/p>\n\n\n\n

\u201cA lot of people who go to big shows and small shows say that the small-hall atmosphere is far, far better. It\u2019s more compact, and it\u2019s electric and buzzing in there, and that\u2019s what it\u2019s all about.\u201d<\/p>\n\n\n\n

This is the boxing most fans don\u2019t see. But for those in the know, it\u2019s where the sport is at its most honest and its most exciting. <\/p>\n\n\n\n

Before the big TV shows and major deals for fighters, there\u2019s the groundwork. That\u2019s where small-hall promoters like Greaves thrive.<\/p>\n","protected":false},"excerpt":{"rendered":"

Learn about the lesser-known boxing promoters building fighters from the ground up.<\/p>\n","protected":false},"author":198,"featured_media":1326,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[31,38],"tags":[46,43],"class_list":["post-248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-groundwork","category-top-story","tag-boxing","tag-groundwork"],"yoast_head":"\nThe story of the 'Hardest Working Man in Boxing' - Sidelines<\/title>\n<meta name=\"description\" content=\"Away from the limelight but in the thick of the action, meet Carl Greaves: the boxing promoter building fighters from the ground up.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jusmedia.co.uk\/sidelines\/2025\/04\/16\/groundwork-story-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The story of the 'Hardest Working Man in Boxing' - 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