{"id":1740,"date":"2025-05-28T16:53:49","date_gmt":"2025-05-28T15:53:49","guid":{"rendered":"https:\/\/sidelinesmag.co.uk\/?p=1740"},"modified":"2025-06-06T12:58:05","modified_gmt":"2025-06-06T11:58:05","slug":"from-pitch-to-press-the-media-training-mastermind","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/sidelines\/2025\/05\/28\/from-pitch-to-press-the-media-training-mastermind\/","title":{"rendered":"From pitch to press: the media training mastermind"},"content":{"rendered":"\n

After winning the Rugby World Cup in 2003, England’s fight wasn’t over yet with the storm of the press still waiting. Sidelines speaks to the man who helped them navigate the media frenzy and ensure their victory was celebrated both on and off the field.<\/em><\/strong><\/p>\n\n\n\n

For many athletes or those involved in sport, the word \u201cmedia\u201d might send shivers down their spine, with visions of hundreds of journalists scrambling for answers. <\/p>\n\n\n\n

Enter the media liaison officer, who has to control the chaos and make sure everything runs smoothly.<\/p>\n\n\n\n

\u201cYour role is to help them work with the media and not to face the media. \u2018Work with\u2019 are the key words here – you\u2019re working in a partnership with them, and you are the bridge to that partnership with the media and that\u2019s so important,\u201d says seasoned media trainer Richard Prescott.<\/p>\n\n\n\n

\u201cI always say to people to answer the question, out of respect for who you\u2019re talking to. It\u2019s the press, but it\u2019s also the people that read, watch and listen.\u201d<\/p>\n\n\n\n

Prescott has worked with athletes and teams in some of the most intense sporting environments.    <\/p>\n\n\n\n

\u201cMedia training is important because for most people in professional sport their focus is solely their job and in performing. However, once they\u2019ve won a game or a fight, suddenly, it\u2019s light, cameras, action and how they respond to it.\u201d<\/p>\n\n\n\n

That’s where people like Prescott come in, whose job is to prepare athletes for those very moments.<\/p>\n\n\n\n

\u201cWhen Anthony Joshua won gold in the Olympics, I had a word in his ear before he spoke to the media. You\u2019ve got the opportunity to give them three quick points to get across, because otherwise, it\u2019s too much to take in.\u201d<\/p>\n\n\n\n

[et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”#09300B” custom_margin=”|-60px||-3px||” custom_padding=”3px||5px|5px||” global_colors_info=”{}”][et_pb_row column_structure=”1_5,1_5,3_5″ _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”-21px|auto||auto||” custom_padding=”38px|||||” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/sidelinesmag.co.uk\/wp-content\/uploads\/sites\/37\/2025\/05\/box.jpg” title_text=”box” _builder_version=”4.24.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Read More: ” _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”||-4px|||” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ custom_margin=”|-291px||||”]

Shooting stars: The life of an advertising photographer<\/a><\/h2>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/div>\n\n\n\n
\n
\"Nicola
Nicola Adams (left), Gary Lineker (middle), Richard Prescott (right), photo courtesy of Richard Prescott <\/em><\/figcaption><\/figure>\n\n\n\n
\"Richard
Richard Prescott (left) with Anthony Joshua (right), photo courtesy of Richard Prescott<\/em><\/figcaption><\/figure>\n<\/figure>\n\n\n\n

His work also included being media director for England when they lifted the Rugby World Cup trophy in 2003 following Johnny Wilkinson\u2019s late drop-goal winner against Australia.<\/p>\n\n\n\n

\u201cIt was very intense,\u201d Prescott recalls. \u201cThe Australian press likes to wind up the opposition so you have to take that on board.\u201d<\/p>\n\n\n\n

Rugby players spend their lives tackling players, but tackling the media can be a whole new ball game. <\/p>\n\n\n\n

\u201cA week before the final, the TV crews had \u2018messages\u2019 at the bottom of their TV stands for England, which weren\u2019t particularly complimentary, shall we say.\u201d<\/p>\n\n\n\n

Prescott, working closely with then-coach Sir Clive Woodward, knew this was all part of the mental game the Aussies were playing.  <\/p>\n\n\n\n

\u201cI briefed Clive and said, \u2018when you sit down (for interviews), you just have to smile\u2019. The whole decision was that we\u2019re going to give them nothing.\u201d<\/p>\n\n\n\n

And that strategy paid off. The press\u2019 response was telling. <\/p>\n\n\n\n

\u201cThey said the problem with the England team is that they\u2019re boring. Clive Woodward is boring. The players are boring. Even their media manager is boring!\u201d Prescott laughs. <\/p>\n\n\n\n

\u201cWe loved that. We saw that piece and knew we cracked it.\u201d<\/p>\n\n\n\n

It was a victory not just on the field of play, but in the media battle, proving that sometimes silence is golden.<\/p>\n\n\n\n

\n
\n
\"Sir
Sir Clive Woodward (1st left), Dr Sherylle Calder (2nd left), Johnny Wilkinson (2nd right) and Richard Prescott (1st right), photo courtesy of Richard Prescott and Malcolm Griffiths<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n
\n

Flash interviews after a big win, like the Rugby World Cup, are a whirlwind. Journalists swarm, eager for reactions and players are thrust into a storm of questions. <\/p>\n\n\n\n

\u201cWhen Martin Johnson (Captain at the time) was asked \u2018give me your thoughts\u2019, he\u2019s going through a whole plethora of emotions. It\u2019s relief. It\u2019s excitement. <\/p>\n\n\n\n

\u201cI had the opportunity to bang out three quick points for him to say. The messaging we spoke about was to complement the opposition, the players, backroom staff for all their hard work, and to not forget the supporters.\u201d<\/p>\n\n\n\n

Maintaining a strong relationship with fans is something Prescott sees as a \u2018key factor\u2019 in an athlete\u2019s success. After all, they\u2019re the ones who truly keep the sport alive.<\/p>\n\n\n\n

\u201cOne of the best pieces of advice I say to people in sport is that supporters have travelled 200 miles to see you, so sometimes, you need to go that extra mile for them.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\u201cIt\u2019s that analogy between an autograph, a selfie, an acknowledgement of them. I remember the days players would rarely come to supporters at the end of a game and applaud them. Now that happens all the time.\u201d<\/p>\n\n\n\n

Prescott\u2019s approach to handling media and maintaining team dynamics extends beyond just managing interviews and press. It\u2019s also about creating a culture where every individual is valued.<\/p>\n\n\n\n

\u201cThe best thing to do with the players is treat them as a herd complex rather than a complex herd: you treat them all the same.<\/p>\n\n\n\n

\u201cAs soon as you start saying, I’m going to focus all my time on those three players because they’re \u2018the biggest stars\u2019, you’ve lost everyone else. You treat everybody absolutely equally, not just the players, that’s the coaches and the backroom staff.\u201d<\/p>\n\n\n\n

Ultimately, a media liaison officer\u2019s role is to make sure all players are heard, valued, and prepared for scrutiny, and Prescott\u2019s strategy of inclusivity and balance is key to achieving that in high-pressure sport\u2019s environments.<\/p>\n\n\n\n

[et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”|-95px||-95px||” custom_padding=”7px||2px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” custom_padding=”||1px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#000000″ divider_weight=”3px” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_heading title=”Sidelines Recommends” _builder_version=”4.24.2″ _module_preset=”default” title_font=”Smooch Sans|600||on|||||” title_text_color=”#09300B” custom_margin=”-38px||0px|||” global_colors_info=”{}”][\/et_pb_heading][et_pb_divider color=”#000000″ divider_weight=”3px” _builder_version=”4.24.2″ _module_preset=”default” custom_padding=”||4px|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”-24px|-95px||-95px||” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.24.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blog posts_number=”1″ include_categories=”30″ offset_number=”5″ _builder_version=”4.24.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_blog][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blog posts_number=”1″ include_categories=”30″ offset_number=”7″ _builder_version=”4.24.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_blog][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blog posts_number=”1″ include_categories=”31″ offset_number=”5″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/div>\n","protected":false},"excerpt":{"rendered":"

After winning the Rugby World Cup in 2003, England’s fight wasn’t over yet with the storm of the press still waiting. Sidelines speaks to the man who helped them navigate the media frenzy and ensure their victory was celebrated both on and off the field. For many athletes or those involved in sport, the word […]<\/p>\n","protected":false},"author":198,"featured_media":1743,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[30,38],"tags":[57,41],"class_list":["post-1740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","category-top-story","tag-anthony-joshua","tag-rugby"],"yoast_head":"\nFrom pitch to press: the media training mastermind - Sidelines<\/title>\n<meta name=\"description\" content=\"Meet the media training mastermind who has worked with Anthony Joshua and the England Rugby World Cup winners of 2003.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jusmedia.co.uk\/sidelines\/2025\/05\/28\/from-pitch-to-press-the-media-training-mastermind\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From pitch to press: the media training mastermind - Sidelines\" \/>\n<meta property=\"og:description\" content=\"Meet the media training mastermind who has worked with Anthony Joshua and the England Rugby World Cup winners of 2003.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jusmedia.co.uk\/sidelines\/2025\/05\/28\/from-pitch-to-press-the-media-training-mastermind\/\" \/>\n<meta property=\"og:site_name\" content=\"Sidelines\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-28T15:53:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-06T11:58:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jusmedia.co.uk\/sidelines\/wp-content\/uploads\/sites\/37\/2025\/05\/picture-for-feature-e1749141128266.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gus Ballantine\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gus Ballantine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/sidelines\\\/2025\\\/05\\\/28\\\/from-pitch-to-press-the-media-training-mastermind\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/sidelines\\\/2025\\\/05\\\/28\\\/from-pitch-to-press-the-media-training-mastermind\\\/\"},\"author\":{\"name\":\"Gus Ballantine\",\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/sidelines\\\/#\\\/schema\\\/person\\\/8f70164a75e4032ea145318899256944\"},\"headline\":\"From pitch to press: the media training mastermind\",\"datePublished\":\"2025-05-28T15:53:49+00:00\",\"dateModified\":\"2025-06-06T11:58:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/sidelines\\\/2025\\\/05\\\/28\\\/from-pitch-to-press-the-media-training-mastermind\\\/\"},\"wordCount\":1393,\"image\":{\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/sidelines\\\/2025\\\/05\\\/28\\\/from-pitch-to-press-the-media-training-mastermind\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jusmedia.co.uk\\\/sidelines\\\/wp-content\\\/uploads\\\/sites\\\/37\\\/2025\\\/05\\\/picture-for-feature-e1749141128266.jpg\",\"keywords\":[\"Anthony Joshua\",\"Rugby\"],\"articleSection\":[\"Media\",\"Top Story\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/sidelines\\\/2025\\\/05\\\/28\\\/from-pitch-to-press-the-media-training-mastermind\\\/\",\"url\":\"https:\\\/\\\/jusmedia.co.uk\\\/sidelines\\\/2025\\\/05\\\/28\\\/from-pitch-to-press-the-media-training-mastermind\\\/\",\"name\":\"From pitch to press: the media training mastermind - Sidelines\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/sidelines\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/sidelines\\\/2025\\\/05\\\/28\\\/from-pitch-to-press-the-media-training-mastermind\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/sidelines\\\/2025\\\/05\\\/28\\\/from-pitch-to-press-the-media-training-mastermind\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jusmedia.co.uk\\\/sidelines\\\/wp-content\\\/uploads\\\/sites\\\/37\\\/2025\\\/05\\\/picture-for-feature-e1749141128266.jpg\",\"datePublished\":\"2025-05-28T15:53:49+00:00\",\"dateModified\":\"2025-06-06T11:58:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/sidelines\\\/#\\\/schema\\\/person\\\/8f70164a75e4032ea145318899256944\"},\"description\":\"Meet the media training mastermind who has worked with Anthony Joshua and the England Rugby World Cup winners of 2003.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/sidelines\\\/2025\\\/05\\\/28\\\/from-pitch-to-press-the-media-training-mastermind\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jusmedia.co.uk\\\/sidelines\\\/2025\\\/05\\\/28\\\/from-pitch-to-press-the-media-training-mastermind\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/sidelines\\\/2025\\\/05\\\/28\\\/from-pitch-to-press-the-media-training-mastermind\\\/#primaryimage\",\"url\":\"https:\\\/\\\/jusmedia.co.uk\\\/sidelines\\\/wp-content\\\/uploads\\\/sites\\\/37\\\/2025\\\/05\\\/picture-for-feature-e1749141128266.jpg\",\"contentUrl\":\"https:\\\/\\\/jusmedia.co.uk\\\/sidelines\\\/wp-content\\\/uploads\\\/sites\\\/37\\\/2025\\\/05\\\/picture-for-feature-e1749141128266.jpg\",\"width\":640,\"height\":281,\"caption\":\"Sir Clive Woodward (first left), Dr Sherylle Calder (2nd left), Johnny Wilkinson (2nd right) and Richard Prescott (1st right), photo courtesy of Richard Prescott and Malcolm Griffiths\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/sidelines\\\/2025\\\/05\\\/28\\\/from-pitch-to-press-the-media-training-mastermind\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jusmedia.co.uk\\\/sidelines\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From pitch to press: the media training mastermind\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/sidelines\\\/#website\",\"url\":\"https:\\\/\\\/jusmedia.co.uk\\\/sidelines\\\/\",\"name\":\"Sidelines\",\"description\":\"The People Who Make Sport Happen\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jusmedia.co.uk\\\/sidelines\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/sidelines\\\/#\\\/schema\\\/person\\\/8f70164a75e4032ea145318899256944\",\"name\":\"Gus Ballantine\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3c2fb4cfc7e62f225b5ef1262d077063a942a7fd1023786d8e94e61937b7b5db?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3c2fb4cfc7e62f225b5ef1262d077063a942a7fd1023786d8e94e61937b7b5db?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3c2fb4cfc7e62f225b5ef1262d077063a942a7fd1023786d8e94e61937b7b5db?s=96&d=mm&r=g\",\"caption\":\"Gus Ballantine\"},\"url\":\"https:\\\/\\\/jusmedia.co.uk\\\/sidelines\\\/author\\\/joa21gb\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"From pitch to press: the media training mastermind - Sidelines","description":"Meet the media training mastermind who has worked with Anthony Joshua and the England Rugby World Cup winners of 2003.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jusmedia.co.uk\/sidelines\/2025\/05\/28\/from-pitch-to-press-the-media-training-mastermind\/","og_locale":"en_GB","og_type":"article","og_title":"From pitch to press: the media training mastermind - Sidelines","og_description":"Meet the media training mastermind who has worked with Anthony Joshua and the England Rugby World Cup winners of 2003.","og_url":"https:\/\/jusmedia.co.uk\/sidelines\/2025\/05\/28\/from-pitch-to-press-the-media-training-mastermind\/","og_site_name":"Sidelines","article_published_time":"2025-05-28T15:53:49+00:00","article_modified_time":"2025-06-06T11:58:05+00:00","og_image":[{"width":640,"height":281,"url":"https:\/\/jusmedia.co.uk\/sidelines\/wp-content\/uploads\/sites\/37\/2025\/05\/picture-for-feature-e1749141128266.jpg","type":"image\/jpeg"}],"author":"Gus Ballantine","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gus Ballantine","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jusmedia.co.uk\/sidelines\/2025\/05\/28\/from-pitch-to-press-the-media-training-mastermind\/#article","isPartOf":{"@id":"https:\/\/jusmedia.co.uk\/sidelines\/2025\/05\/28\/from-pitch-to-press-the-media-training-mastermind\/"},"author":{"name":"Gus Ballantine","@id":"https:\/\/jusmedia.co.uk\/sidelines\/#\/schema\/person\/8f70164a75e4032ea145318899256944"},"headline":"From pitch to press: the media training mastermind","datePublished":"2025-05-28T15:53:49+00:00","dateModified":"2025-06-06T11:58:05+00:00","mainEntityOfPage":{"@id":"https:\/\/jusmedia.co.uk\/sidelines\/2025\/05\/28\/from-pitch-to-press-the-media-training-mastermind\/"},"wordCount":1393,"image":{"@id":"https:\/\/jusmedia.co.uk\/sidelines\/2025\/05\/28\/from-pitch-to-press-the-media-training-mastermind\/#primaryimage"},"thumbnailUrl":"https:\/\/jusmedia.co.uk\/sidelines\/wp-content\/uploads\/sites\/37\/2025\/05\/picture-for-feature-e1749141128266.jpg","keywords":["Anthony Joshua","Rugby"],"articleSection":["Media","Top Story"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/jusmedia.co.uk\/sidelines\/2025\/05\/28\/from-pitch-to-press-the-media-training-mastermind\/","url":"https:\/\/jusmedia.co.uk\/sidelines\/2025\/05\/28\/from-pitch-to-press-the-media-training-mastermind\/","name":"From pitch to press: the media training mastermind - Sidelines","isPartOf":{"@id":"https:\/\/jusmedia.co.uk\/sidelines\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jusmedia.co.uk\/sidelines\/2025\/05\/28\/from-pitch-to-press-the-media-training-mastermind\/#primaryimage"},"image":{"@id":"https:\/\/jusmedia.co.uk\/sidelines\/2025\/05\/28\/from-pitch-to-press-the-media-training-mastermind\/#primaryimage"},"thumbnailUrl":"https:\/\/jusmedia.co.uk\/sidelines\/wp-content\/uploads\/sites\/37\/2025\/05\/picture-for-feature-e1749141128266.jpg","datePublished":"2025-05-28T15:53:49+00:00","dateModified":"2025-06-06T11:58:05+00:00","author":{"@id":"https:\/\/jusmedia.co.uk\/sidelines\/#\/schema\/person\/8f70164a75e4032ea145318899256944"},"description":"Meet the media training mastermind who has worked with Anthony Joshua and the England Rugby World Cup winners of 2003.","breadcrumb":{"@id":"https:\/\/jusmedia.co.uk\/sidelines\/2025\/05\/28\/from-pitch-to-press-the-media-training-mastermind\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jusmedia.co.uk\/sidelines\/2025\/05\/28\/from-pitch-to-press-the-media-training-mastermind\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/jusmedia.co.uk\/sidelines\/2025\/05\/28\/from-pitch-to-press-the-media-training-mastermind\/#primaryimage","url":"https:\/\/jusmedia.co.uk\/sidelines\/wp-content\/uploads\/sites\/37\/2025\/05\/picture-for-feature-e1749141128266.jpg","contentUrl":"https:\/\/jusmedia.co.uk\/sidelines\/wp-content\/uploads\/sites\/37\/2025\/05\/picture-for-feature-e1749141128266.jpg","width":640,"height":281,"caption":"Sir Clive Woodward (first left), Dr Sherylle Calder (2nd left), Johnny Wilkinson (2nd right) and Richard Prescott (1st right), photo courtesy of Richard Prescott and Malcolm Griffiths"},{"@type":"BreadcrumbList","@id":"https:\/\/jusmedia.co.uk\/sidelines\/2025\/05\/28\/from-pitch-to-press-the-media-training-mastermind\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jusmedia.co.uk\/sidelines\/"},{"@type":"ListItem","position":2,"name":"From pitch to press: the media training mastermind"}]},{"@type":"WebSite","@id":"https:\/\/jusmedia.co.uk\/sidelines\/#website","url":"https:\/\/jusmedia.co.uk\/sidelines\/","name":"Sidelines","description":"The People Who Make Sport Happen","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jusmedia.co.uk\/sidelines\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/jusmedia.co.uk\/sidelines\/#\/schema\/person\/8f70164a75e4032ea145318899256944","name":"Gus Ballantine","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/3c2fb4cfc7e62f225b5ef1262d077063a942a7fd1023786d8e94e61937b7b5db?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3c2fb4cfc7e62f225b5ef1262d077063a942a7fd1023786d8e94e61937b7b5db?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c2fb4cfc7e62f225b5ef1262d077063a942a7fd1023786d8e94e61937b7b5db?s=96&d=mm&r=g","caption":"Gus Ballantine"},"url":"https:\/\/jusmedia.co.uk\/sidelines\/author\/joa21gb\/"}]}},"_links":{"self":[{"href":"https:\/\/jusmedia.co.uk\/sidelines\/wp-json\/wp\/v2\/posts\/1740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jusmedia.co.uk\/sidelines\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jusmedia.co.uk\/sidelines\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jusmedia.co.uk\/sidelines\/wp-json\/wp\/v2\/users\/198"}],"replies":[{"embeddable":true,"href":"https:\/\/jusmedia.co.uk\/sidelines\/wp-json\/wp\/v2\/comments?post=1740"}],"version-history":[{"count":10,"href":"https:\/\/jusmedia.co.uk\/sidelines\/wp-json\/wp\/v2\/posts\/1740\/revisions"}],"predecessor-version":[{"id":2463,"href":"https:\/\/jusmedia.co.uk\/sidelines\/wp-json\/wp\/v2\/posts\/1740\/revisions\/2463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jusmedia.co.uk\/sidelines\/wp-json\/wp\/v2\/media\/1743"}],"wp:attachment":[{"href":"https:\/\/jusmedia.co.uk\/sidelines\/wp-json\/wp\/v2\/media?parent=1740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jusmedia.co.uk\/sidelines\/wp-json\/wp\/v2\/categories?post=1740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jusmedia.co.uk\/sidelines\/wp-json\/wp\/v2\/tags?post=1740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}