{"id":5,"date":"2025-01-08T10:54:36","date_gmt":"2025-01-08T10:54:36","guid":{"rendered":"https:\/\/jusmedia.co.uk\/sidelines\/?page_id=5"},"modified":"2025-06-04T12:14:27","modified_gmt":"2025-06-04T11:14:27","slug":"about-us","status":"publish","type":"page","link":"https:\/\/jusmedia.co.uk\/sidelines\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” background_image=”https:\/\/sidelinesmag.co.uk\/wp-content\/uploads\/sites\/37\/2025\/04\/Screenshot-2025-04-17-at-11.45.06.png” min_height=”488.4px” custom_padding=”||183px|||” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” background_image=”https:\/\/sidelinesmag.co.uk\/wp-content\/uploads\/sites\/37\/2025\/04\/IMG_2538.jpg” custom_margin=”-435px|||||” custom_padding=”||163px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”The people who make sport happen” _builder_version=”4.24.2″ _module_preset=”default” title_font=”Smooch Sans|600||on|||||” title_text_align=”center” title_text_color=”#FFDB24″ title_font_size=”46px” custom_margin=”89px||||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_dp_oc_custom _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_dp_oc_custom][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.2″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”About US” _builder_version=”4.24.2″ _module_preset=”default” title_font=”Smooch Sans|600||on|||||” title_text_color=”#000000″ title_font_size=”36px” custom_margin=”||6px|||” global_colors_info=”{}”][\/et_pb_heading][et_pb_divider color=”#000000″ divider_weight=”2px” _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”||5px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Public Sans|500|||||||” text_text_color=”#09300B” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

Sports fans have plenty of content at their fingertips that tells them the latest breaking stories about their favourite athletes and teams. But what about enthusiasts who are curious about those making it all happen?<\/span><\/p>\n

 <\/p>\n

At Sidelines, our mission is to highlight the professionals whose expertise, passion and decisions shape the sports we love. Through in-depth stories and interviews, we aim to show how these people get fans into the stands, publicise events, and get athletes ready to perform. Whether it\u2019s the documentary-makers bringing fans closer to their idols, the organisers and managers of sporting teams and individuals, or more niche roles such as those stringing the rackets of tennis stars, Sidelines offers a deeper understanding of sport.\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/sidelinesmag.co.uk\/wp-content\/uploads\/sites\/37\/2025\/04\/IMG_2529-3.jpg” title_text=”IMG_2529 3″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”#09300B” custom_padding=”1px||2px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”WHO WE ARE” _builder_version=”4.24.2″ _module_preset=”default” title_font=”Smooch Sans|600||on|||||” title_text_align=”center” title_text_color=”#FFFFFF” title_font_size=”36px” custom_margin=”||-9px|||” 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Sans|600||on|||||” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/sidelinesmag.co.uk\/wp-content\/uploads\/sites\/37\/2025\/05\/IMG_2882-2-1.jpg” title_text=”IMG_2882 2″ _builder_version=”4.24.2″ _module_preset=”default” width=”99.6%” custom_padding=”|10px|0px|||” global_colors_info=”{}” custom_margin=”||25px|||”][\/et_pb_image][et_pb_button button_text=”James Morgan-wynne” _builder_version=”4.24.2″ _module_preset=”default” button_url=”https:\/\/sidelinesmag.co.uk\/author\/joa22jm\/” background_layout=”dark” custom_button=”on” button_text_size=”26px” button_text_color=”#FFFFFF” button_bg_color=”RGBA(255,255,255,0)” button_bg_enable_color=”on” button_border_width=”0px” button_font=”Smooch Sans|600||on|||||” hover_enabled=”0″ sticky_enabled=”0″ custom_margin=”|-22px||-19px||” custom_padding=”|18px||23px||”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/sidelinesmag.co.uk\/wp-content\/uploads\/sites\/37\/2025\/04\/Screenshot-2025-04-24-at-11.23.59-e1747843292696.png” title_text=”Screenshot 2025-04-24 at 11.23.59″ _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”|-1px|22px|||” custom_padding=”||6px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_text=”Amelia Cox” _builder_version=”4.24.2″ _module_preset=”default” button_url=”https:\/\/sidelinesmag.co.uk\/author\/joa21agc\/” background_layout=”dark” custom_button=”on” button_text_size=”26px” button_text_color=”#FFFFFF” button_bg_color=”RGBA(255,255,255,0)” button_bg_enable_color=”on” button_border_width=”0px” button_font=”Smooch Sans|600||on|||||” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.24.2″ 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button_text=”Gus Ballantine” _builder_version=”4.24.2″ _module_preset=”default” button_url=”https:\/\/sidelinesmag.co.uk\/author\/joa21gb\/” background_layout=”dark” custom_button=”on” button_text_size=”26px” button_text_color=”#FFFFFF” button_bg_color=”RGBA(255,255,255,0)” button_bg_enable_color=”on” button_border_width=”0px” button_font=”Smooch Sans|600||on|||||” hover_enabled=”0″ sticky_enabled=”0″ custom_margin=”|-11px||-25px||”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/sidelinesmag.co.uk\/wp-content\/uploads\/sites\/37\/2025\/04\/Screenshot-2025-04-24-at-11.26.22.png” title_text=”Screenshot 2025-04-24 at 11.26.22″ _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”|-4px|23px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_text=”Cerys JOnes” _builder_version=”4.24.2″ _module_preset=”default” button_url=”https:\/\/sidelinesmag.co.uk\/author\/joa22cj\/” background_layout=”dark” custom_button=”on” button_text_size=”26px” button_text_color=”#FFFFFF” button_bg_color=”RGBA(255,255,255,0)” button_bg_enable_color=”on” button_border_width=”0px” button_font=”Smooch Sans|600||on|||||” hover_enabled=”0″ sticky_enabled=”0″ custom_margin=”|-8px||||”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” custom_padding=”2px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Public Sans|500|||||||” text_text_color=”#FFDB24″ text_font_size=”16px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Email us: sidelinesmag@gmail.com<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” custom_padding=”12px|||||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.2″ _module_preset=”default” custom_padding=”1px||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/sidelinesmag.co.uk\/performance\/” button_text=”PERFORMANCE” _builder_version=”4.24.2″ _module_preset=”default” custom_button=”on” button_text_size=”36px” button_text_color=”#000000″ button_border_width=”0px” button_border_color=”#FFFFFF” button_font=”Smooch Sans|600||on|||||” button_use_icon=”off” custom_margin=”-1px||-55px|-35px|false|false” custom_padding=”142px||25px|||” global_colors_info=”{}”][\/et_pb_button][et_pb_divider color=”#000000″ divider_weight=”2px” _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”||5px|||” custom_padding=”21px||3px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Public Sans|500|||||||” text_text_color=”#09300B” text_font_size=”16px” custom_margin=”-11px|||||” global_colors_info=”{}”]<\/p>\n

This tab focuses on the work that goes into preparing and training athletes for sporting events. It includes informative\u00a0 but chatty features and interviews with the top sleep coaches, nutritionists, performance analysts and more.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/sidelinesmag.co.uk\/wp-content\/uploads\/sites\/37\/2025\/04\/2X5XMEW-1-scaled.jpg” title_text=”Lauren Price (second right) celebrates with belts following the IBA and WBO World Welter weight bout at Cardiff Utilita Arena. Picture date: Saturday May 11, 2024.” _builder_version=”4.24.2″ _module_preset=”default” custom_padding=”|0px|0px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”-31px|||||” global_colors_info=”{}”]<\/p>\n

photo courtesy of Alamy and Bradley Collyer<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ disabled_on=”on|on|off” _builder_version=”4.24.2″ _module_preset=”default” custom_padding=”2px||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/sidelinesmag.co.uk\/wp-content\/uploads\/sites\/37\/2025\/05\/box.jpg” title_text=”box” _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”|-1px|0px|||” custom_padding=”|0px||||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Photo courtesy of Nick Eagle<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/sidelinesmag.co.uk\/media\/” button_text=”Media” _builder_version=”4.24.2″ _module_preset=”default” custom_button=”on” button_text_size=”36px” button_text_color=”#000000″ button_border_width=”0px” button_border_color=”#FFFFFF” button_font=”Smooch Sans|600||on|||||” button_use_icon=”off” custom_margin=”||3px|-40px|false|false” custom_padding=”142px||0px|40px||” global_colors_info=”{}”][\/et_pb_button][et_pb_divider color=”#000000″ divider_weight=”2px” _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”-11px||5px|||” custom_padding=”3px||0px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Public Sans|500|||||||” text_text_color=”#09300B” text_font_size=”16px” custom_margin=”-7px|||||” global_colors_info=”{}”]<\/p>\n

Within this section we cover how sport is communicated to the world. We focus on the experts in fields like marketing, branding, content creation, journalism and broadcasting to learn how the greatest sport stories are told.\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ disabled_on=”off|off|on” _builder_version=”4.24.2″ _module_preset=”default” custom_padding=”2px||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/sidelinesmag.co.uk\/media\/” button_text=”Media” disabled_on=”off|off|on” _builder_version=”4.24.2″ _module_preset=”default” custom_button=”on” button_text_size=”36px” button_text_color=”#000000″ button_border_width=”0px” button_border_color=”#FFFFFF” button_font=”Smooch Sans|600||on|||||” button_use_icon=”off” custom_margin=”||3px|-40px|false|false” custom_padding=”142px||1px|40px||” global_colors_info=”{}”][\/et_pb_button][et_pb_divider color=”#000000″ divider_weight=”2px” _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”-11px||5px|||” custom_padding=”3px||0px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text disabled_on=”off|off|on” _builder_version=”4.24.2″ _module_preset=”default” text_font=”Public Sans|500|||||||” text_text_color=”#09300B” text_font_size=”16px” custom_margin=”-7px|||||” global_colors_info=”{}”]<\/p>\n

Within this section we cover how sport is communicated to the world. We focus on the experts in fields like marketing, branding, content creation, journalism and broadcasting to learn how the greatest sport stories are told.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/sidelinesmag.co.uk\/wp-content\/uploads\/sites\/37\/2025\/05\/box.jpg” title_text=”box” _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”||2px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Photo courtesy of Nick Eagle<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.2″ _module_preset=”default” custom_padding=”1px||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/sidelinesmag.co.uk\/innovation\/” button_text=”Innovation” _builder_version=”4.24.2″ _module_preset=”default” custom_button=”on” button_text_size=”36px” button_text_color=”#000000″ button_border_width=”0px” button_border_color=”#FFFFFF” button_font=”Smooch Sans|600||on|||||” button_use_icon=”off” custom_margin=”||1px|-36px|false|false” custom_padding=”142px|||36px||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][et_pb_divider color=”#000000″ divider_weight=”2px” _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”-15px||5px|||” custom_padding=”3px||0px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Public Sans|500|||||||” text_text_color=”#09300B” text_font_size=”16px” custom_margin=”-15px|||||” custom_padding=”2px|||||” global_colors_info=”{}”]<\/p>\n

Here we look at the technology and designs that shape the future of sport and of course the engineers and designers behind it all. We give you exclusive insight into how cutting-edge kit and equipment is developed.\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/sidelinesmag.co.uk\/wp-content\/uploads\/sites\/37\/2025\/01\/tennis-court-443276_1280.jpg” title_text=”tennis-court-443276_1280″ _builder_version=”4.24.2″ _module_preset=”default” width=”97.1%” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ disabled_on=”on|on|off” _builder_version=”4.24.2″ _module_preset=”default” custom_padding=”2px||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/sidelinesmag.co.uk\/wp-content\/uploads\/sites\/37\/2025\/05\/surf.jpg” title_text=”surf” disabled_on=”on|on|off” _builder_version=”4.24.2″ _module_preset=”default” width=”97.1%” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/sidelinesmag.co.uk\/community\/” button_text=”Community” disabled_on=”on|on|off” _builder_version=”4.24.2″ _module_preset=”default” custom_button=”on” button_text_size=”36px” button_text_color=”#000000″ button_border_width=”0px” button_border_color=”#FFFFFF” button_font=”Smooch Sans|600||on|||||” button_use_icon=”off” custom_margin=”||4px|-40px|false|false” custom_padding=”142px||3px|40px||” global_colors_info=”{}”][\/et_pb_button][et_pb_divider color=”#000000″ divider_weight=”2px” _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”-15px||5px|||” custom_padding=”3px||0px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text disabled_on=”on|on|off” _builder_version=”4.24.2″ _module_preset=”default” text_font=”Public Sans|500|||||||” text_text_color=”#09300B” text_font_size=”16px” custom_margin=”-14px|||||” global_colors_info=”{}”]<\/p>\n

Within this tab, we’re looking at the cultural and social side of sports, including fan engagement, club ownership and community projects. This includes interviews with the people who support, organise and shape sport.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ disabled_on=”off|off|on” _builder_version=”4.24.2″ _module_preset=”default” custom_padding=”2px||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/sidelinesmag.co.uk\/community\/” button_text=”Community” disabled_on=”off|off|on” _builder_version=”4.24.2″ _module_preset=”default” custom_button=”on” button_text_size=”36px” button_text_color=”#000000″ button_border_width=”0px” button_border_color=”#FFFFFF” button_font=”Smooch Sans|600||on|||||” button_use_icon=”off” custom_margin=”||4px|-40px|false|false” custom_padding=”142px||2px|40px||” global_colors_info=”{}”][\/et_pb_button][et_pb_divider color=”#000000″ divider_weight=”2px” _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”-15px||5px|||” custom_padding=”3px||0px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Public Sans|500|||||||” text_text_color=”#09300B” text_font_size=”16px” custom_margin=”-5px|||||” global_colors_info=”{}”]<\/p>\n

Within this tab, we’re looking at the cultural and social side of sports, including fan engagement, club ownership and community projects. This includes interviews with the people who support, organise and shape sport.<\/p>\n

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Here, we’re looking at what goes into planning, organising and setting up the biggest sporting events. The content includes interviews with experts on what has to happen behind the scenes to allow for sport to go ahead.\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/sidelinesmag.co.uk\/wp-content\/uploads\/sites\/37\/2025\/05\/Snow.jpg” title_text=”Snow” _builder_version=”4.24.2″ _module_preset=”default” width=”97.1%” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”-34px|||||” global_colors_info=”{}”]<\/p>\n

Photo courtesy of Luke Snow<\/p>\n

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Sports fans have plenty of content at their fingertips that tells them the latest breaking stories about their favourite athletes and teams. But what about enthusiasts who are curious about those making it all happen?   At Sidelines, our mission is to highlight the professionals whose expertise, passion and decisions shape the sports we love. 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