{"id":1336,"date":"2025-06-05T15:03:32","date_gmt":"2025-06-05T14:03:32","guid":{"rendered":"https:\/\/jusmedia.co.uk\/riotandreason\/?p=1336"},"modified":"2025-06-06T09:59:44","modified_gmt":"2025-06-06T08:59:44","slug":"why-the-property-ladder-feels-like-more-snakes-than-ladders-for-young-brits","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/riotandreason\/2025\/06\/05\/why-the-property-ladder-feels-like-more-snakes-than-ladders-for-young-brits\/","title":{"rendered":"Why the property ladder feels like more snakes than ladders for young brits"},"content":{"rendered":"\n
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<\/p>\n\n\n\n

If you\u2019re under 35 and haven\u2019t bought a house yet, you\u2019ve probably felt the weight of it. Not just the financial pressure, but also the cultural expectations. The nagging sense that you\u2019re falling behind an invisible adulting schedule. Your parents did it, your boss has done it, so why does it feel like the door to home-ownership has quietly slammed shut on you?<\/strong><\/p>\n\n\n\n

If this sounds familiar, you\u2019re not alone. For young Brits today home-ownership isn\u2019t just a dream, it is practically an extreme sport and not because they\u2019re lazy or over caffeinated. ( though let\u2019s be honest, coffee is excellent) It’s because the truth is more complicated than \u201cjust save harder\u201d or stop \u201cbuying takeaway,\u201d the rules have changed and the housing market has become a maze of high prices, low wages and sacrifice.<\/strong><\/p>\n\n\n\n

Let\u2019s unpack what is going on, there\u2019s nuance to this crisis, real stories, real strategies and real experts willing to cut through the noise. Like Henry Pryor, a longtime housing insider who has seen every twist in the tale.<\/strong><\/p>\n\n\n\n

I spoke to Henry Pryor about what\u2019s really going on, and what needs to change if this generation is going to have any shot at a front door with their name on the letterbox.<\/strong><\/p>\n\n\n\n

It\u2019s not just expensive, it\u2019s unaffordable:<\/strong><\/h2>\n\n\n\n

Property expert Henry Pryor has seen every twist and turn of the UK housing market. But even he admits that something fundamental has shifted. He said buying a house is: \u201cMuch more expensive and they\u2019re also as a result much more unaffordable. Affordability is the biggest problem for first time buyers in particular, but for younger generations going forwards.\u201d<\/strong><\/p>\n\n\n\n

The distinction matters, it\u2019s not just about sticker prices, it\u2019s whether young people can realistically bridge the gap between earnings and  ownership.<\/strong><\/p>\n\n\n\n

The average UK house price is around \u00a3286,000. In London, it\u2019s over \u00a3500,000 and  the average salary for a 22-29 year old in the UK? Roughly \u00a326,000, according to the ONS. To afford a modest home, you\u2019d need a deposit of \u00a350,000+ and a mortgage most lenders wouldn\u2019t give without a much higher income or help from parents. ( also known as the bank of mum and dad)<\/strong><\/p>\n\n\n\n

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Mr Pryor also acknowledges the generational shift and doesn\u2019t romanticise the past, he said: \u201cInvesting in property which is what has happened over the 25 years has been seen as asset drive as opposed to a home and has driven up the cost of property and made it less affordable because people have seen it as a vehicle to plan for their retirement.\u201d<\/strong><\/p>\n\n\n\n

But here\u2019s the thing: homes were never meant to be pension plans. They\u2019re supposed to be a shelter. A place to build a life, not a portfolio. Yet for decades, housing policy has treated property as an investment vehicle first, and a basic human need second. The result? A system that rewards hoarding and speculation, while locking out entire generations.<\/strong><\/p>\n\n\n\n

It\u2019s the market even meant for first time buyers anymore?<\/strong><\/h2>\n\n\n\n

It\u2019s a fair question and according to Mr Pryor, one with a fairly stark answer. He explained that : \u201cfirst time buyers are really important for the lifespan of the housing market, without them the housing market will fall over. 60% of mortgages are taken by first time buyers, so they\u2019re key to the housing market.\u201d<\/strong><\/p>\n\n\n\n

However, despite their importance first-time buyers are increasingly being pushed to the margins of a system that depends on them. Pryor points to a growing imbalance: while these buyers remain vital to keeping the market moving, they\u2019re often the least equipped financially and structurally to compete in it. In short, you might feel like all the cards are stacked against you<\/strong><\/p>\n\n\n\n

Mr Pryor lays it out clearly: today\u2019s first-time buyers aren\u2019t just contending with rising prices or stricter lending criteria, they\u2019re also operating in a market crowded with competitors who often hold a major financial advantage.<\/strong><\/p>\n\n\n\n

 He explained that \u201cin capitalism if someone makes me money, someone has to lose that’s how it works, there\u2019s always a victim. For example, if you\u2019re watching David Attenborough on a Sunday morning, we tend to think what a wonderful creature the lion is and we don\u2019t spend nearly enough time worrying about the zebra.\u201d<\/strong><\/p>\n\n\n\n

It\u2019s a striking image, and one that lands hard, because for many young buyers, that zebra is uncomfortably familiar.<\/strong><\/p>\n\n\n\n

In today\u2019s housing market, first-time buyers are often the most vulnerable party in the deal. They\u2019re trying to get a foothold with borrowed money, minimal savings, and no margin for error. Meanwhile, they\u2019re competing with overseas investors, buy-to-let landlords, and second-home owners, all armed with cash, equity, and an appetite for returns.<\/strong><\/p>\n\n\n\n

This is the hard truth: the system isn\u2019t designed for them. It\u2019s designed for efficiency, profit, and risk management. If you\u2019re less profitable, you\u2019re less desirable. That\u2019s not a moral failure, it\u2019s structural design. The result? A generation boxed out, not because they\u2019re doing anything wrong, but because they\u2019re not built to win a game that was never meant for them.<\/strong><\/p>\n\n\n\n

Real people, real stories:<\/strong><\/h2>\n\n\n\n

You don\u2019t have to look far to find stories that show just how uneven this playing field really is. On Reddit, young people are sharing what it actually takes to get a foot on the property ladder, and it\u2019s rarely as simple as just \u201csaving harder.\u201d<\/strong><\/p>\n\n\n\n

One Reddit user explains: \u201c housing is expensive, wages are low. Rent is extremely high and takes a large portion of young people\u2019s salaries, so it\u2019s very hard to save up. Even on a \u2018good\u2019 salary, it\u2019s very hard to save enough because of rental costs.\u201d<\/strong><\/p>\n\n\n\n

Another user shared what it took to beat the odds: \u201cIt’s definitely possible to get a property but you need either luck or to make some hard choices. You either need help from parents or a well-paying job or to make a lot of sacrifices. Personally, I made a lot of sacrifices to be able to buy my first house at 24 (I’m now 29).\u201d<\/strong><\/p>\n\n\n\n

These aren\u2019t rare cases, they\u2019re honest accounts of a generation forced to choose between comfort and security, with little room for both. It\u2019s not laziness. It\u2019s the price of entry.<\/strong><\/p>\n\n\n\n

What now?<\/strong><\/h2>\n\n\n\n

Mr Pryor also challenges the idea of home-ownership, he said: \u201cThere\u2019s jeopardy in buying a house. It\u2019s not a one-way bet. People will tell your generation that if you hold property long enough, it will always go up in value. But that\u2019s not guaranteed. You should buy a house if you want somewhere to live.\u201d<\/strong><\/p>\n\n\n\n

He also said that for young people to have a shot at climbing the property ladder, the government has to build more houses to meet the growing the demand and ensure affordability.<\/strong><\/p>\n\n\n\n

And that\u2019s the deeper issue. Home-ownership has become a symbol of adulthood, stability, and financial maturity \u2014 yet the process of getting there is increasingly unstable, unequal, and high-risk. It demands sacrifice, yes. But it also demands a system that doesn\u2019t treat you like the zebra every time you step into the arena.<\/strong><\/p>\n\n\n\n

Because this isn\u2019t just a market problem. It\u2019s a value problem.<\/strong><\/p>\n\n\n\n

A society that tells young people to work hard and play by the rules, and then offers them a housing ladder with the first rung broken, isn\u2019t just failing economically. It\u2019s failing morally. It’s time we stopped cheering for the lions without asking who\u2019s being trampled underneath.<\/strong><\/p>\n\n\n\n

Mr Pryor doesn\u2019t say the game is rigged, but it\u2019s clear that the odds aren\u2019t exactly even. Until that changes, owning a home will remain less about independence, and more about endurance.<\/strong><\/p>\n\n\n\n

Click on the link If you want more read more about our heinous housing<\/a> stories.<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

If you\u2019re under 35 and haven\u2019t bought a house yet, you\u2019ve probably felt the weight of it. Not just the financial pressure, but also the cultural expectations. The nagging sense that you\u2019re falling behind an invisible adulting schedule. Your parents did it, your boss has done it, so why does it feel like the door […]<\/p>\n","protected":false},"author":128,"featured_media":1503,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19,40],"tags":[62,64,61,47],"class_list":["post-1336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home-page-top-story","category-housing","tag-housing","tag-housingcrisis","tag-ukhousing","tag-uk"],"yoast_head":"\nWhy the property ladder feels like more snakes than ladders for young brits - Riot and Reason<\/title>\n<meta name=\"description\" content=\"Why young Brits are locked out of home-ownership, the real costs, the broken system, and what it\u2019ll take to change the game.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jusmedia.co.uk\/riotandreason\/2025\/06\/05\/why-the-property-ladder-feels-like-more-snakes-than-ladders-for-young-brits\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why the property ladder feels like more snakes than ladders for young brits - 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