{"id":580,"date":"2025-05-21T15:51:28","date_gmt":"2025-05-21T14:51:28","guid":{"rendered":"https:\/\/radiancemag.co.uk\/?p=580"},"modified":"2025-06-06T16:15:25","modified_gmt":"2025-06-06T15:15:25","slug":"the-true-meaning-of-cruelty-free-and-are-your-favourite-brands-included-on-the-approved-list","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/radiancemag\/2025\/05\/21\/the-true-meaning-of-cruelty-free-and-are-your-favourite-brands-included-on-the-approved-list\/","title":{"rendered":"The true meaning of cruelty free: are your favourite brands included on the approved list?"},"content":{"rendered":"\n<p>In this day and age, you\u2019d think it would be unanimous that animal testing isn\u2019t used anymore for the purposes of cosmetics and skincare.<\/p>\n\n\n\n<p>And no, we don\u2019t mean putting lipstick on a pig.&nbsp;<\/p>\n\n\n\n<p>Animal testing can often involve intense laboratory environments in which small creatures such as guinea pigs or rabbits are subjected to chemical injections, force-feeding, and even killed, according to <a href=\"https:\/\/crueltyfreeinternational.org\/make-change\/cosmetics\">Cruelty Free International<\/a>, who advocate against this practice.<\/p>\n\n\n\n<p>Their website states that <a href=\"https:\/\/crueltyfreeinternational.org\/leaping-bunny-programme\/what-leaping-bunny\">80% of the world<\/a> still allows animals to be used for cosmetic tests, but modern methods that don\u2019t involve animals are actually statistically quicker, cheaper, and more reliable.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@leapingbunnyprogram\/video\/7502450388860144926\" data-video-id=\"7502450388860144926\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@leapingbunnyprogram\" href=\"https:\/\/www.tiktok.com\/@leapingbunnyprogram?refer=embed\">@leapingbunnyprogram<\/a> <p>Have you ever been a victim of a false bunny logo? You\u2019re not alone.  Hi. We are Leaping Bunny, a legitimate non-profit certification process that thoroughly vets brands from supply and manufacturing to final products.  Unfortunately, many brands can use a fake bunny logo as a marketing tool to trick consumers into believing they are cruelty-free. Now, some MAY still be cruelty free, but some may still test.  But you can be sure that any brand displaying our specific Leaping Bunny Logo is 1000% cruelty-free. No bunny at all? Not always a problem. Not all certified brands choose to sport the logo. To be certain, double check our database where over 2.3k cruelty-free brands are listed.  <a title=\"crueltyfree\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/crueltyfree?refer=embed\">#crueltyfree<\/a> <a title=\"crueltyfreemakeup\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/crueltyfreemakeup?refer=embed\">#crueltyfreemakeup<\/a> <a title=\"crueltyfreebeauty\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/crueltyfreebeauty?refer=embed\">#crueltyfreebeauty<\/a> <a title=\"crueltyfreeproducts\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/crueltyfreeproducts?refer=embed\">#crueltyfreeproducts<\/a> <a title=\"leapingbunnycertified\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/leapingbunnycertified?refer=embed\">#leapingbunnycertified<\/a> <a title=\"leapingbunny\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/leapingbunny?refer=embed\">#leapingbunny<\/a> <a title=\"bunnytok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bunnytok?refer=embed\">#bunnytok<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - zach\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7465159086213057323?refer=embed\">\u266c original sound &#8211; zach<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>In 2018, they launched the Leaping Bunny initiative in the UK and China to counter this, which works with brands and governments to further aim towards creating cruelty free countries.<\/p>\n\n\n\n<p>Companies which align with Leaping Bunny go through lots of testing and checks before displaying their logo on its packaging &#8211; so you know they\u2019re legit.<\/p>\n\n\n\n<p>If something has this picture on it, it means they\u2019re certified gold-standard by Cruelty Free International in truly committing to end animal testing.<\/p>\n\n\n\n<p>However, despite the progress towards alternative practices, they say there is still more to be done to protect nature.<\/p>\n\n\n\n<p>Also, just because a certain company does not display their logo doesn\u2019t mean they\u2019re not cruelty free, they could be on the way to gaining certification, but it\u2019s always nice to see it.<\/p>\n\n\n\n<p><strong>Read more similar articles:<\/strong> <a href=\"https:\/\/radiancemag.co.uk\/2025\/05\/21\/hormone-disruptors-skin-irritants-and-allergic-reactions-the-truth-behind-the-yuka-app\/\">Hormone disruptors, skin irritants and allergic reactions: The Truth Behind the Yuka App &#8211; Radiance<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcsA0g81lWU2M80ybO5VNFlhwOVyTlQ0vRXfbgllLFBgRGNAf6ud-1utGXSe1ddcHwGDeMXEJe8zj7ZZXnqcc8iy5ejnL0Z_MTmfYAuR79VPV60LN8aVPbdcxTVYwgxSLHBuMPfog?key=YXM9iY9b7ZCJHw6t3V8Mx5s1\" alt=\"\" style=\"width:350px;height:auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><figcaption class=\"wp-element-caption\">The Leaping Bunny Logo. Credit: Leaping Bunny<\/figcaption><\/figure>\n\n\n\n<p>Here\u2019s a list of Leaping Bunny certified skincare brands &#8211; are your favourites on there?<\/p>\n\n\n\n<p><strong>Your budget bestie<\/strong>: Elf<\/p>\n\n\n\n<p><strong>For the basics:<\/strong> Byoma<\/p>\n\n\n\n<p><strong>Your lip-saver: <\/strong>Burt\u2019s Bees<\/p>\n\n\n\n<p><strong>Your All-Rounder:<\/strong> The Body Shop<\/p>\n\n\n\n<p><strong>Your serum saviour: <\/strong>The Ordinary<\/p>\n\n\n\n<p>Some products may also be PETA approved, which means any brand with their certification doesn&#8217;t test on animals.<\/p>\n\n\n\n<p><strong>Other Favourites:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dermalogica &#8211; PETA approved<\/li>\n\n\n\n<li>Burt\u2019s bees<\/li>\n\n\n\n<li>Drunk Elephant<\/li>\n\n\n\n<li>Elf<\/li>\n\n\n\n<li>Rhode<\/li>\n\n\n\n<li>Bubble<\/li>\n\n\n\n<li>Paula\u2019s Choice<\/li>\n\n\n\n<li>Bulldog<\/li>\n\n\n\n<li>The Body Shop<\/li>\n\n\n\n<li>Glossier<\/li>\n\n\n\n<li>Saie<\/li>\n\n\n\n<li>Liz Earle<\/li>\n\n\n\n<li>Milk<\/li>\n\n\n\n<li>Rimmel<\/li>\n\n\n\n<li>The Organic<\/li>\n<\/ul>\n\n\n\n<p>Happy shopping and be sure to tag us in any skincare pics or routines on our socials @radiancemaguk!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this day and age, you\u2019d think it would be unanimous that animal testing isn\u2019t used anymore for the purposes of cosmetics and skincare. And no, we don\u2019t mean putting lipstick on a pig.&nbsp; Animal testing can often involve intense laboratory environments in which small creatures such as guinea pigs or rabbits are subjected to [&hellip;]<\/p>\n","protected":false},"author":194,"featured_media":867,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[59,131,24,1],"tags":[172,171,173,96,70,66],"class_list":["post-580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-budget-buys-must-read-slider","category-budget-buys-blog","category-home-blog","category-top-story","tag-animals","tag-cruelty-free","tag-peta","tag-skin","tag-skin-health","tag-skincare"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The true meaning of cruelty free: are your favourite brands included on the approved list? - Radiance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jusmedia.co.uk\/radiancemag\/2025\/05\/21\/the-true-meaning-of-cruelty-free-and-are-your-favourite-brands-included-on-the-approved-list\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The true meaning of cruelty free: are your favourite brands included on the approved list? - Radiance\" \/>\n<meta property=\"og:description\" content=\"In this day and age, you\u2019d think it would be unanimous that animal testing isn\u2019t used anymore for the purposes of cosmetics and skincare. 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