{"id":2118,"date":"2025-06-06T16:26:27","date_gmt":"2025-06-06T15:26:27","guid":{"rendered":"https:\/\/radiancemag.co.uk\/?p=2118"},"modified":"2025-06-06T16:26:34","modified_gmt":"2025-06-06T15:26:34","slug":"when-sht-hits-the-fan-you-can-either-give-up-or-you-can-pivot-inkey-lists-colette-on-resilience-and-founding-a-worldwide-success","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/radiancemag\/2025\/06\/06\/when-sht-hits-the-fan-you-can-either-give-up-or-you-can-pivot-inkey-lists-colette-on-resilience-and-founding-a-worldwide-success\/","title":{"rendered":"\u2018When sh*t hits the fan, you can either give up, or you can pivot.\u2019 Inkey List\u2019s Colette on resilience and founding a worldwide success"},"content":{"rendered":"\n

If you\u2019re a product fanatic or even a newcomer to skincare, you\u2019ll have heard of The Inkey List. From their start up in 2018, success came quite literally, overnight, to Colette Laxton and Mark Curry. But it wasn\u2019t an easy journey to get to this point. We spoke to Colette about the rollercoaster journey of starting a business, and more importantly, how to stay resilient when times get tough.<\/strong><\/p>\n\n\n\n

When Colette Laxton and Mark Curry founded the skincare brand \u2018The Inkey List\u2019 in 2018, they had no idea the journey and the ups and downs that lay ahead of them.<\/p>\n\n\n\n

In an exclusive interview with Radiance, Colette speaks about their close call with running out of money, low retail orders and how COVID turned out to be a blessing rather than a disaster before their rapid rise to success.<\/p>\n\n\n\n

Colette and Mark, now married, met at Boots and she had worked in the beauty industry for a while and had a difficult experience with acne in the past.<\/p>\n\n\n\n

\u201cI suffered terrible acne as a teenager, and the options were just so bad when I was young.\u201d She says. \u201cWe were using alcohol wipes and doctors’ suggestions that would help the acne<\/a>, but then cause my skin to peel off, it was absolutely disgusting. <\/p>\n\n\n\n

\u201cI understood the emotion of skin and skincare and the power of finding something that works.\u201d <\/p>\n\n\n\n

<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/path><\/g><\/g><\/g><\/svg><\/div>
View this post on Instagram<\/div><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/a>

A post shared by The INKEY List (@theinkeylist)<\/a><\/p><\/div><\/blockquote>\n