{"id":759,"date":"2025-05-29T15:30:55","date_gmt":"2025-05-29T14:30:55","guid":{"rendered":"https:\/\/playstyles.co.uk\/?p=759"},"modified":"2025-06-02T10:21:50","modified_gmt":"2025-06-02T09:21:50","slug":"kit-and-couture-the-legacy-of-wives-and-girlfriends-wags","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/playstyles\/2025\/05\/29\/kit-and-couture-the-legacy-of-wives-and-girlfriends-wags\/","title":{"rendered":"Kit and Couture: The Legacy of \u2018Wives and Girlfriends\u2019 – WAGs"},"content":{"rendered":"\n

In a combination of sport and fashion, this piece will showcase the fashion of WAGs (Wives and Girlfriends) throughout generations. Between red carpets and side lines, see how they aren\u2019t just \u2018partners\u2019 but inspirations and icons in their own right.<\/em><\/p>\n\n\n\n

The world gives a huge platform to footballers, inspired by their talent, drive and fashion sense. What isn\u2019t always considered, is style off the pitch. It\u2019s time to discuss the evolution and impact of the influential people not behind, but next to, the football legends. <\/p>\n\n\n\n

The glitz and glamour of \u2018WAG\u2019 fashion had a powerful influence and left an important legacy. Once seen as glamorous companions, it\u2019s important to see how these women dominated headlines, and led the fashion scene. Get ready to delve into the kit and couture of the early 2000s, and where that has brought us to in football fashion now.<\/p>\n\n\n\n

The term \u2018WAG\u2019, referring to \u2018wives and girlfriends\u2019, was first heard in the early 2000s. In the 2000s, influential figures like Britney Spears and Christina Aguilera shot to fame. Fashion was what we now call Y2K. Brands such as Juicy Couture, Von Dutch and Ed Hardy were worn by celebrities. \u2018It girl\u2019 culture was high: self-diagnosed divas including Paris Hilton and Lindsay Lohan dominated the media. The style of the 2000s was bold and flashy. Picture bling, oversized jewellery and eye-catching colours. Denim, crop tops, huge sunglasses and bright tracksuits were everywhere.  <\/p>\n\n\n\n

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A post shared by 2000s (@2000shype)<\/a><\/p><\/div><\/blockquote>\n