{"id":755,"date":"2025-06-02T15:32:43","date_gmt":"2025-06-02T14:32:43","guid":{"rendered":"https:\/\/playstyles.co.uk\/?p=755"},"modified":"2025-06-03T10:07:04","modified_gmt":"2025-06-03T09:07:04","slug":"the-beautiful-game-the-boring-boots-why-fashion-is-failing-female-footballers","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/playstyles\/2025\/06\/02\/the-beautiful-game-the-boring-boots-why-fashion-is-failing-female-footballers\/","title":{"rendered":"The Beautiful Game, The Boring Boots: why fashion is failing female footballers"},"content":{"rendered":"\n

As the women’s game continues to gather momentum in the football space, its fashion is still very much trailing behind. I ask why men are treated to bold colourways and designer collabs whilst women are left in the dust with ill fitting, uninspired studs. <\/em><\/p>\n\n\n\n

Alessia Russo broke records in the 2022 Euros where, at the 68th minute, she scored England’s third goal against Sweden with an elegantly daring back-heel shot<\/a>, unbelievably through Sweden keeper Hedvig Lindahl\u2019s legs. <\/p>\n\n\n\n

With mainstream media watching the ball’s speed and direction and FIFA nominating the goal for the coveted Pusk\u00e1s award, female fans watched in wonder from the stands, and their screens, at Russo\u2019s neon green personalised Adidas x SPEEDPORTAL<\/em> boots. <\/p>\n\n\n\n

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A post shared by Alessia Russo (@alessia)<\/a><\/p><\/div><\/blockquote>\n