{"id":464,"date":"2025-05-24T18:38:18","date_gmt":"2025-05-24T17:38:18","guid":{"rendered":"https:\/\/playstyles.co.uk\/?p=464"},"modified":"2025-05-27T09:12:04","modified_gmt":"2025-05-27T08:12:04","slug":"how-unlicensed-fc-is-upcycling-the-beautiful-game-jacket","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/playstyles\/2025\/05\/24\/how-unlicensed-fc-is-upcycling-the-beautiful-game-jacket\/","title":{"rendered":"How Unlicensed FC is upcycling the beautiful game"},"content":{"rendered":"\n<p style=\"font-size:16px\"><em>Walking through the thrift store, Chelsea fan <a href=\"https:\/\/www.james-reynolds.com\/?fbclid=PAZXh0bgNhZW0CMTEAAadC86ZrJ2J-7OyQ28Nxx-lKG24YwcjFIPfXkXs9LTQoOSlaBBs1A5WyMYfPnw_aem_wX7e27nX0iVpZbMBp7yMng\">James Reynolds<\/a> isn\u2019t looking for anything in particular, but his attention snags on something blue.<\/em><\/p>\n\n\n\n<p>\u201cI saw something on a rail that I thought was an Italy \u201894 jacket. I took it off and it turned out to be a denim jacket, but it was the perfect blue.\u201d<\/p>\n\n\n\n<p>An idea sparks in his head.<\/p>\n\n\n\n<p>Bringing the jacket back to his LA home, he carefully paints on individual white stars, perfectly replicating the 1994 USA World Cup shirt, finalising it with Alexi Lalas\u2019 name and number on the back.<\/p>\n\n\n\n<p>\u201cIt doesn\u2019t get much more American than a denim jacket!\u201d he laughs.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C7g_DzwxQll\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/C7g_DzwxQll\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/C7g_DzwxQll\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Unlicensed FC \/ James Reynolds (@unlicensed.fc)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>James, a British graphic designer now living in America and self-described \u201cboot and shirt geek\u201d, had just found his new canvas.<\/p>\n\n\n\n<p>And he didn\u2019t stop there. James\u2019 creativity has led him to customise even more jackets under his business \u201cUnlicensed FC\u201d, even delivering some of his creations to legends such as Kaka, Ronaldinho and Patrice Evra.<\/p>\n\n\n\n<p>\u201cI started off with the USA one with the stars, and then Argentina and Italy, and it just kind of got picked up a bit. I got into dyeing them and with the Arsenal one I got into sewing the sleeves on, so I\u2019ve got into a bit of a wormhole of different kits.\u201d<\/p>\n\n\n\n<p>His process is a long one, either starting with an idea in mind and sourcing the perfect coloured jacket, or finding inspiration when he least expects it.<\/p>\n\n\n\n<p>\u201cSometimes you find the perfect colour, but I&#8217;ve also got a list in my notes of designs I&#8217;d love to do. I spent a lot of time trying to find the perfect yellow colour or red colour, but now if it\u2019s not blue, I&#8217;ll invariably get a white one and then dye it. And there&#8217;s been a lot of trial and error getting the right colour or doing the stripes.\u201d&nbsp;<\/p>\n\n\n\n<p>James often has a few designs he is working on at one time, dying the jackets before painting on the details.<\/p>\n\n\n\n<p>\u201cI&#8217;ll have one on the go, well, I&#8217;ll have two on the go when one&#8217;s drying do the other one. So it&#8217;s a bit of a production line and there&#8217;s been times where they&#8217;ve been five or six jackets drying over the sofa and that sort of thing, so it\u2019s a bit of a mess,\u201d he laughs, \u201cbut you do get into a kind of rhythm and I think the more you do, the more you get into it.\u201d<\/p>\n\n\n\n<p>With one or two jackets being made a week, James now has an eye for materials and textiles that other people might not think twice about.<\/p>\n\n\n\n<p>\u201cI&#8217;ve kind of become an accidental expert on the right kind of weave and how fit thick the thread is and how easy that is going to be to paint.\u201d<\/p>\n\n\n\n<p>Once he\u2019s perfected the colour, James gets to work on the details. He carefully paints on names, sponsors, designs and importantly, the crests. Admittedly, some are more difficult than others.<\/p>\n\n\n\n<p>\u201cThe old Arsenal one is tricky but the more recent one is a bit easier. Liverpool is a tricky one, although the newer one is when it&#8217;s just white and LFC, that&#8217;s perfect.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"791\" height=\"985\" data-src=\"https:\/\/playstyles.co.uk\/wp-content\/uploads\/sites\/38\/2025\/05\/Screenshot-2025-05-24-at-17.18.03-edited.png\" alt=\"Liverpool FC jacket\" class=\"wp-image-468 lazyload\" data-srcset=\"https:\/\/playstyles.co.uk\/wp-content\/uploads\/sites\/38\/2025\/05\/Screenshot-2025-05-24-at-17.18.03-edited.png 791w, https:\/\/playstyles.co.uk\/wp-content\/uploads\/sites\/38\/2025\/05\/Screenshot-2025-05-24-at-17.18.03-edited-480x598.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 791px, 100vw\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 791px; --smush-placeholder-aspect-ratio: 791\/985;\" \/><\/figure>\n\n\n\n<p>But as a hardcore perfectionist and football fan, James doesn\u2019t like to miss any details.<\/p>\n\n\n\n<p>\u201cThere are moments you think, oh, I could leave that off. But being a fan and knowing how fans are, you can get called out, because they&#8217;re a lot more savvy than you think, like, \u2018that&#8217;s not the right colour blue\u2019 or \u2018you missed off the stripes on that bit\u2019. In some instances you think, oh, no one&#8217;s going to see that or that level of detail on the crest, but it is for a personal pride and then I think, no, let&#8217;s just do it properly.\u201d<\/p>\n\n\n\n<p>Every single piece to date has been an original design and he hasn\u2019t repeated any yet, as he hopes to create a wide range of jackets and work on more commissions, eventually working with more brands and footballers and solidifying the idea as his own.<\/p>\n\n\n\n<p>However, James\u2019 creative drive to <a href=\"https:\/\/playstyles.co.uk\/2025\/04\/20\/roseojo-football-shirts\/\">blend football and fashion<\/a> didn\u2019t start with denim jackets. It actually started with clogs.<\/p>\n\n\n\n<p>Working in Amsterdam, James spent some time in the souvenir shops and noticed in some places they were selling plain, wooden clogs.<\/p>\n\n\n\n<p>\u201cI just thought it was quite funny that they&#8217;re so impractical, especially when boots are getting lighter and faster and thinner. I thought they\u2019d look kind of cool with the Ronaldo Mercurial Blue and Silvers. And then again you get into a worm of, oh, let&#8217;s do the predators or the ones that Maradona wore. So it just became a bit of a passion project.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"970\" height=\"968\" data-src=\"https:\/\/playstyles.co.uk\/wp-content\/uploads\/sites\/38\/2025\/05\/Screenshot-2025-05-24-at-17.10.48.png\" alt=\"\" class=\"wp-image-465 lazyload\" style=\"--smush-placeholder-width: 970px; --smush-placeholder-aspect-ratio: 970\/968;width:366px;height:auto\" data-srcset=\"https:\/\/playstyles.co.uk\/wp-content\/uploads\/sites\/38\/2025\/05\/Screenshot-2025-05-24-at-17.10.48.png 970w, https:\/\/playstyles.co.uk\/wp-content\/uploads\/sites\/38\/2025\/05\/Screenshot-2025-05-24-at-17.10.48-480x479.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 970px, 100vw\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>Now, alongside his career in advertising, James focuses mainly on the jackets. He says his proudest moment happened when he saw his USA 94 designs on models outside the Rose Bowl in California celebrating 30 years since the 1994 USA FIFA World Cup.<\/p>\n\n\n\n<p>\u201cI think when the photos came out of them in front of the stadium and posing, you just think, oh, this is a real thing. Before I was just photographing them on the floor and it always looked a little bit amateur, but when you get it on models, I think it becomes more of a thing.\u201d<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C6HDN6xOwiD\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/C6HDN6xOwiD\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/C6HDN6xOwiD\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Unlicensed FC \/ James Reynolds (@unlicensed.fc)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>He&#8217;s made jackets for Patrice Evra, Ronaldinho, and even Ed Sheeran, but he dreams of taking his designs further.<\/p>\n\n\n\n<p>\u201cI&#8217;d love to get on as many footballers as possible and just be able to do it on a commission basis, like if Cole Palmer asked for a jacket I could do that, and being able to be the go-to guy that a club or player goes to.\u201d<\/p>\n\n\n\n<p>And when we asked James what player he dreams of designing a jacket for?&nbsp;<\/p>\n\n\n\n<p>\u201cRonaldo. It\u2019s got to be R9.\u201d<\/p>\n\n\n\n<p>And if anyone is going to do it, it\u2019s got to be the guy who turned clogs into Preds.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Some of James&#8217;s jackets can be found here<\/em> at <a href=\"https:\/\/www.thefootballboutique.com\/unlicensedfc?fbclid=PAZXh0bgNhZW0CMTEAAadxKS6dscxNAepeq4WCxqYHP5rTkZ_LZfE6IOFN6cD7qxeyHh3adbuetJ518g_aem_vnEfjAMMu48UOt5mSsmkcw\">The Football Boutique<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Walking through the thrift store, Chelsea fan James Reynolds isn\u2019t looking for anything in particular, but his attention snags on something blue. \u201cI saw something on a rail that I thought was an Italy \u201894 jacket. I took it off and it turned out to be a denim jacket, but it was the perfect blue.\u201d [&hellip;]<\/p>\n","protected":false},"author":129,"featured_media":470,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Unlicensed FC is upcycling the beautiful game - Playstyles - The Football Fashion Magazine<\/title>\n<meta name=\"description\" content=\"James, a British graphic designer now living in America and self-described \u201cboot and shirt geek\u201d, has found a new canvas: the jacket.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jusmedia.co.uk\/playstyles\/2025\/05\/24\/how-unlicensed-fc-is-upcycling-the-beautiful-game-jacket\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Unlicensed FC is upcycling the beautiful game - 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