{"id":826,"date":"2025-05-23T16:13:59","date_gmt":"2025-05-23T15:13:59","guid":{"rendered":"https:\/\/mindfckd.co.uk\/?p=826"},"modified":"2025-06-06T13:14:06","modified_gmt":"2025-06-06T12:14:06","slug":"your-face-their-game-would-you-sell-your-likeness-for-40","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/mindfckd\/2025\/05\/23\/your-face-their-game-would-you-sell-your-likeness-for-40\/","title":{"rendered":"Would You Sell Your Likeness for \u00a340 to be a Character In Video Games?"},"content":{"rendered":"\n<p><strong>In a world of data scraping and AI exploitation, is this Sheffield company changing the game by integrating real people into video games, or exploiting people in need of a quick cash? We got stuck into The Sapiens Project to find out where the line between ethical innovation and digital dystopia is.<\/strong> <\/p>\n\n\n\n<p>In the heart of Sheffield, <a href=\"https:\/\/ten24.info\/\">Ten24<\/a>, a tech company who have been operating for over twenty years are offering anyone the opportunity to capture their faces in 3D and sell their likenesses to be used in their games and developments for \u00a340 cash. The face capturing takes less than five minutes, and you get the cash in hand straight away, then you\u2019re free to just wait and see if you can spot your avatar-ed self in any games. (Even the idea of images of my face, in a vest and bald cap no less, existing in such high quality makes me feel on edge, let alone the thought that my face could pop up in a video game, so we shadowed someone through the whole process, which you can watch over on our <a href=\"https:\/\/youtube.com\/@mindfckdyt?si=Zvu5rLw8DFoLITy6\">YouTube<\/a>!)  <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"3D Face Scanning \/\/ Sapien&#039;s Project \/\/ Lets Get Weird\" width=\"1080\" height=\"608\" data-src=\"https:\/\/www.youtube.com\/embed\/X-nu9Afxivk?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>So where can your face be used after they capture it in 30 different crazy expressions? I went to the Ten24 offices to learn more from directors and founder James Busby and Chris Rawlinson about what they\u2019re really using all these faces for.&nbsp;<\/p>\n\n\n\n<p>\u201cThere\u2019s two main objectives with <a href=\"https:\/\/www.sapiens-booking.com\/about-us\">Sapiens<\/a>, it\u2019s completely different to what we\u2019ve got up and running,\u201d James said. \u201cThe first is an ethical objective, and then there\u2019s some artistic ones as well.<\/p>\n\n\n\n<p>\u201cThe ethical one is that as artists, obviously we\u2019re very against the whole scraping of data and AI, and how some AI models just take data and use it to train their own models. That\u2019s a complete no for me. So what we\u2019re trying to do with Sapiens is firstly compensate people for their image, whether they want to do it or not is totally up to them, we\u2019re not taking anything from them and when we do, we\u2019re paying them for it.&nbsp;<\/p>\n\n\n\n<p>\u201cOne of the side effects of that is hopefully to show the big companies that you can do it ethically, you can do opt-in, not opt-out, we\u2019re trying to do something about it, set a precedent rather than just complain. And then for the actual purpose of Sapiens, there\u2019s quite a lot of uses. Our two main goals are that we\u2019d like to try and get rid of the scanning hardware, so if we scan enough people, we won\u2019t need a scanner basically. But the really cool thing we want to do is build a character system. So if we use FIFA as an example, and you want to be one of the players, when we scan enough people, we can train AI to look at just one image, so you can just take a picture of yourself and your face immediately goes straight into the game.\u201d&nbsp;<\/p>\n\n\n\n<p>The project is being advertised for gaming, but the database being built is already world record breaking in terms of the number of faces they have already captured (nearly three thousand), meaning that the applications for such massive new technology has loads of potential beyond gaming.&nbsp;<\/p>\n\n\n\n<p>\u201cWe\u2019re talking to the NHS at the moment about building a system for facial reconstruction,\u201d James said, \u201cSo if you lose for example your nose, ear or chin in an accident, as long as you\u2019ve got a before and after photo, we can create a 3d model of your face so you can print the part you need for prosthetics. Lots of other stuff is in the early stages too, we\u2019re talking about potentially having a pre-diagnosis system, so if we had a really basic version of our rig that can scan with UV in hospitals and GPs, we could possibly train AI with a big enough database to have an early warning system.\u201d<\/p>\n\n\n\n<p>Whilst <a href=\"https:\/\/sapiens.com\/\">the Sapiens Project<\/a> has only been operating in its pop up shop recently, Ten24 have been going since 2008. They\u2019ve now got a team of nine, excluding their bonus staff in the pop-up Sapiens shop. Despite being such an industry leading company, they\u2019ve never been tempted to move out of Sheffield, instead letting stars and celebrities as big as Denzel Washington, Jake Paul and Tyson Fury come to them.&nbsp;<\/p>\n\n\n\n<p>\u201cIf a game\u2019s got realistic looking characters in it nowadays, it\u2019s probably our stuff,\u201d James said. \u201cWe are more technical artists now, that\u2019s what we\u2019ve evolved into, but we used to be just pure character artists. We used to make everything from scratch, which was really cool, but it was a lengthy process. And when we built the first photogrammetry full body system, we reduced character creation time from like two months to around a week.\u201d&nbsp;<\/p>\n\n\n\n<p><br>The Sapiens Project has split opinion for many across Sheffield, and been a real cause of contention. \u201cThere\u2019s no way I would sell my face to anyone at all,\u201d Carey Johnson, who works next door to the Sapiens shop said. \u201cI think it\u2019s cool that such mad technology exists here, but I find it somehow dystopian to sell my face\u2026 maybe it\u2019s just the wording of that, because it\u2019s just the photos I suppose.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cWe had one woman storm out because she didn\u2019t want to put her hair in a hair net,\u201d James said. \u201cBut overall, perception in store has been excellent, overwhelmingly excellent. Perception online is a bit different, some people think we\u2019re selling their data, or using it for advertising, or like the Chinese government.<\/p>\n\n\n\n<p>\u201cI\u2019ve had someone say they don\u2019t want to be the face on a STD medicine, as if a herpes medicine company is going to come to us and say \u2018can we buy a picture of a person with a hairnet on?\u2019 I could say yeah it\u2019ll be ten thousand pounds and they\u2019ll just buy a stick image for a fiver, or get it off someone\u2019s Facebook. It\u2019s just not going to happen is it?\u201d&nbsp;<\/p>\n\n\n\n<p>But there are potential darker applications to this technology and database of faces, one that a lot of people are wary of going in.&nbsp;<\/p>\n\n\n\n<p>\u201cMy only worry is that I\u2019m going to end up on some kind of deepfake porn thing,\u201d Jess Ware, who chose to get her face scanned said. \u201cYou hear of all this weird technology with VR and deepfaking, so it just freaks me out that if these aren\u2019t great people, my face could end up somewhere looking like I\u2019m doing something crazy.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cWe\u2019ve been approached by quite a lot of pornography companies and people like that,\u201d Chris said. \u201cWe\u2019ve always turned it down, and we will always turn it down. It\u2019s completely against everything we stand for.\u201d&nbsp;<\/p>\n\n\n\n<p>And it is made clear, it\u2019s in all the contracts and waivers that that is not what any person\u2019s images will be used for. The only thing that does make people raise an eyebrow that they have to sign off is the agreement to \u2018waive my moral rights\u2019. \u201cIt basically means that in theory you can\u2019t object to how your face is used in a game, like if you can recognise your character as a Nazi for example,\u201d James said. \u201cIt\u2019s so unlikely though, most games companies are super paranoid about likeness anyways, so 95% of the time they\u2019ll be changing faces.<\/p>\n\n\n\n<p>\u201cInitially we said that people\u2019s features would be part of a data set that will be used to generate unique characters,\u201d meaning that they\u2019d sort of Frankenstein together different features, so you might spot your nose or eyes somewhere on a different face, \u201cBut then we thought it seems a bit silly to waste such amazing faces. Some people really lend themselves to games, so that\u2019s changed now.\u201d\u00a0<\/p>\n\n\n\n<p>As someone not involved in tech at all, this was still quite mind blowing to me, and despite having concerns that someone could own my face entirely dispelled, I stated the cliched obvious &#8211; it is all a bit Black Mirror, isn\u2019t it? \u201cI hear that in the shop about ten times a day,\u201d James said. \u201cIt\u2019s far less Black Mirror than picking up your phone, having it scan your face and send that data to a big server in America and then selling you ads and monitoring where you are and all that stuff. What we\u2019re doing is opt in rather than opt out, nobody has to do it at all. Everyone\u2019s getting paid, and has the right to access their data and be forgotten. We\u2019re trying to come at it with an ethical nature.\u201d\u00a0<\/p>\n\n\n\n<p>They\u2019re the leaders in this niche, but are trying to pave the way for an \u2018opt in\u2019 rather than \u2018opt out\u2019 culture when it comes to data and what companies can use and sell of ours. And as someone who at best skims through terms and conditions, this is a shift I\u2019d like to see. \u201cIt\u2019s probably wishful thinking, it\u2019s a nice idea, but realistically people like Facebook and Google probably aren\u2019t going to care. Maybe I\u2019ll do a TED Talk in five years and say \u2018we tried guys\u2019&nbsp;<\/p>\n\n\n\n<p>\u201cIt\u2019s so new, so if people are a bit scared of it, I really don\u2019t blame them. And we always say to people our default position is if you come in and you\u2019re unsure, just don\u2019t do it, we don&#8217;t want you. We don\u2019t want to take something from you that you don\u2019t want to give.\u201d&nbsp;<\/p>\n\n\n\n<p>In terms of data protection, they really do have their backs covered as well as everyone who participates in the project. They spent a year planning The Sapiens Project, working with three lawyers and data protection officers who work with the police force. All their servers are encrypted, nothing is stored off site or on the cloud or anything, all faces are completely anonymised and information that is briefly kept is GDPR compliant. \u201cWe really went to town on it. Everyone in the team has done data protection training, our data protection officer has had extra training, and is a coder as well, so is embedded in all the work that we do. It\u2019s as secure as it can be in terms of data.\u201d&nbsp;<\/p>\n\n\n\n<p>But as artists leading an ethical company, the idea of training AI with this record database seemed a counterintuitive idea. AI is notorious now for stealing from artists to erase their jobs and creativity, but James agreed.<\/p>\n\n\n\n<p>\u201cWhat some AI companies have done to the art world is nasty, they\u2019ve used artists art against them and monetised a product that actively competes with concept artists and you hear all the time about that, and of companies cutting art departments massively. But with Sapiens, let\u2019s say the argument is that it\u2019s going to take artists\u2019 jobs: like a team of 100,000 artists that can sit in a room and sculpt every single person who wants their face in a game\u2019s face. It\u2019s not taking anyone\u2019s jobs because that just doesn\u2019t exist.&nbsp;<\/p>\n\n\n\n<p>\u201cAnd the other thing is that character makers have been around for about ten years, they&#8217;ve always existed and artists have always used them, so even if we took Sapiens and made a system that the public could use or artists could use to generate their own heads, it wouldn\u2019t take any jobs. There\u2019s maybe four artists in the world who can sculpt photorealistic humans, and that would be like maybe \u00a33,000, takes forever and there aren\u2019t enough people to do it. We\u2019re just streamlining a process.&nbsp;<\/p>\n\n\n\n<p>The Sapiens Project feels like a paradox in a world where our data is often taken without permission: a voluntary, opt-in approach to sharing your likeness in an ethically-driven, artist-led initiative. While it may raise questions about privacy and the limits of tech, it also sets a precedent for how AI and AI in gaming could evolve responsibly and excitingly. Whether you see it as dystopian or groundbreaking, it\u2019s clear that our faces might be the last frontier of the digital economy, but the question is, are you willing to sell yours? For the Sapiens Project at least, the choice is entirely yours.\u00a0<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>We explore the line between ethical innovation and digital dystopia.<\/p>\n","protected":false},"author":196,"featured_media":976,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[30],"tags":[71,35,74,209,36],"class_list":["post-826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-its-getting-bonkers","tag-ai","tag-conspiracy-theory","tag-sheffield","tag-technology","tag-uk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Selling Your Likeness for \u00a340: AI - MindF*ckd<\/title>\n<meta name=\"description\" content=\"In a world of data scraping and AI exploitation, is this Sheffield company changing the game by integrating real people into video games,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jusmedia.co.uk\/mindfckd\/2025\/05\/23\/your-face-their-game-would-you-sell-your-likeness-for-40\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selling Your Likeness for \u00a340: AI - MindF*ckd\" \/>\n<meta property=\"og:description\" content=\"In a world of data scraping and AI exploitation, is this Sheffield company changing the game by integrating real people into video games,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jusmedia.co.uk\/mindfckd\/2025\/05\/23\/your-face-their-game-would-you-sell-your-likeness-for-40\/\" \/>\n<meta property=\"og:site_name\" content=\"MindF*ckd\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-23T15:13:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-06T12:14:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jusmedia.co.uk\/mindfckd\/wp-content\/uploads\/sites\/40\/2025\/05\/Your-paragraph-text-3-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Freya Vye\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Freya Vye\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/mindfckd\\\/2025\\\/05\\\/23\\\/your-face-their-game-would-you-sell-your-likeness-for-40\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/mindfckd\\\/2025\\\/05\\\/23\\\/your-face-their-game-would-you-sell-your-likeness-for-40\\\/\"},\"author\":{\"name\":\"Freya Vye\",\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/mindfckd\\\/#\\\/schema\\\/person\\\/fba16a23d1d26d4a044a142b7ce220bd\"},\"headline\":\"Would You Sell Your Likeness for \u00a340 to be a Character In Video Games?\",\"datePublished\":\"2025-05-23T15:13:59+00:00\",\"dateModified\":\"2025-06-06T12:14:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/mindfckd\\\/2025\\\/05\\\/23\\\/your-face-their-game-would-you-sell-your-likeness-for-40\\\/\"},\"wordCount\":2126,\"image\":{\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/mindfckd\\\/2025\\\/05\\\/23\\\/your-face-their-game-would-you-sell-your-likeness-for-40\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jusmedia.co.uk\\\/mindfckd\\\/wp-content\\\/uploads\\\/sites\\\/40\\\/2025\\\/05\\\/Your-paragraph-text-3.png\",\"keywords\":[\"ai\",\"conspiracy theory\",\"sheffield\",\"technology\",\"uk\"],\"articleSection\":[\"its getting bonkers\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/mindfckd\\\/2025\\\/05\\\/23\\\/your-face-their-game-would-you-sell-your-likeness-for-40\\\/\",\"url\":\"https:\\\/\\\/jusmedia.co.uk\\\/mindfckd\\\/2025\\\/05\\\/23\\\/your-face-their-game-would-you-sell-your-likeness-for-40\\\/\",\"name\":\"Selling Your Likeness for \u00a340: AI - MindF*ckd\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/mindfckd\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/mindfckd\\\/2025\\\/05\\\/23\\\/your-face-their-game-would-you-sell-your-likeness-for-40\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/mindfckd\\\/2025\\\/05\\\/23\\\/your-face-their-game-would-you-sell-your-likeness-for-40\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jusmedia.co.uk\\\/mindfckd\\\/wp-content\\\/uploads\\\/sites\\\/40\\\/2025\\\/05\\\/Your-paragraph-text-3.png\",\"datePublished\":\"2025-05-23T15:13:59+00:00\",\"dateModified\":\"2025-06-06T12:14:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/mindfckd\\\/#\\\/schema\\\/person\\\/fba16a23d1d26d4a044a142b7ce220bd\"},\"description\":\"In a world of data scraping and AI exploitation, is this Sheffield company changing the game by integrating real people into video games,\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/mindfckd\\\/2025\\\/05\\\/23\\\/your-face-their-game-would-you-sell-your-likeness-for-40\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jusmedia.co.uk\\\/mindfckd\\\/2025\\\/05\\\/23\\\/your-face-their-game-would-you-sell-your-likeness-for-40\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/mindfckd\\\/2025\\\/05\\\/23\\\/your-face-their-game-would-you-sell-your-likeness-for-40\\\/#primaryimage\",\"url\":\"https:\\\/\\\/jusmedia.co.uk\\\/mindfckd\\\/wp-content\\\/uploads\\\/sites\\\/40\\\/2025\\\/05\\\/Your-paragraph-text-3.png\",\"contentUrl\":\"https:\\\/\\\/jusmedia.co.uk\\\/mindfckd\\\/wp-content\\\/uploads\\\/sites\\\/40\\\/2025\\\/05\\\/Your-paragraph-text-3.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/mindfckd\\\/2025\\\/05\\\/23\\\/your-face-their-game-would-you-sell-your-likeness-for-40\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jusmedia.co.uk\\\/mindfckd\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Would You Sell Your Likeness for \u00a340 to be a Character In Video Games?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/mindfckd\\\/#website\",\"url\":\"https:\\\/\\\/jusmedia.co.uk\\\/mindfckd\\\/\",\"name\":\"MindF*ckd\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jusmedia.co.uk\\\/mindfckd\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/mindfckd\\\/#\\\/schema\\\/person\\\/fba16a23d1d26d4a044a142b7ce220bd\",\"name\":\"Freya Vye\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d337d7df7b97c97eca0dd5d0780d380948b292053df35fa14014005be29d2da1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d337d7df7b97c97eca0dd5d0780d380948b292053df35fa14014005be29d2da1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d337d7df7b97c97eca0dd5d0780d380948b292053df35fa14014005be29d2da1?s=96&d=mm&r=g\",\"caption\":\"Freya Vye\"},\"url\":\"https:\\\/\\\/jusmedia.co.uk\\\/mindfckd\\\/author\\\/joa21fv\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Selling Your Likeness for \u00a340: AI - MindF*ckd","description":"In a world of data scraping and AI exploitation, is this Sheffield company changing the game by integrating real people into video games,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jusmedia.co.uk\/mindfckd\/2025\/05\/23\/your-face-their-game-would-you-sell-your-likeness-for-40\/","og_locale":"en_GB","og_type":"article","og_title":"Selling Your Likeness for \u00a340: AI - MindF*ckd","og_description":"In a world of data scraping and AI exploitation, is this Sheffield company changing the game by integrating real people into video games,","og_url":"https:\/\/jusmedia.co.uk\/mindfckd\/2025\/05\/23\/your-face-their-game-would-you-sell-your-likeness-for-40\/","og_site_name":"MindF*ckd","article_published_time":"2025-05-23T15:13:59+00:00","article_modified_time":"2025-06-06T12:14:06+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/jusmedia.co.uk\/mindfckd\/wp-content\/uploads\/sites\/40\/2025\/05\/Your-paragraph-text-3-1024x576.png","type":"image\/png"}],"author":"Freya Vye","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Freya Vye","Estimated reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jusmedia.co.uk\/mindfckd\/2025\/05\/23\/your-face-their-game-would-you-sell-your-likeness-for-40\/#article","isPartOf":{"@id":"https:\/\/jusmedia.co.uk\/mindfckd\/2025\/05\/23\/your-face-their-game-would-you-sell-your-likeness-for-40\/"},"author":{"name":"Freya Vye","@id":"https:\/\/jusmedia.co.uk\/mindfckd\/#\/schema\/person\/fba16a23d1d26d4a044a142b7ce220bd"},"headline":"Would You Sell Your Likeness for \u00a340 to be a Character In Video Games?","datePublished":"2025-05-23T15:13:59+00:00","dateModified":"2025-06-06T12:14:06+00:00","mainEntityOfPage":{"@id":"https:\/\/jusmedia.co.uk\/mindfckd\/2025\/05\/23\/your-face-their-game-would-you-sell-your-likeness-for-40\/"},"wordCount":2126,"image":{"@id":"https:\/\/jusmedia.co.uk\/mindfckd\/2025\/05\/23\/your-face-their-game-would-you-sell-your-likeness-for-40\/#primaryimage"},"thumbnailUrl":"https:\/\/jusmedia.co.uk\/mindfckd\/wp-content\/uploads\/sites\/40\/2025\/05\/Your-paragraph-text-3.png","keywords":["ai","conspiracy theory","sheffield","technology","uk"],"articleSection":["its getting bonkers"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/jusmedia.co.uk\/mindfckd\/2025\/05\/23\/your-face-their-game-would-you-sell-your-likeness-for-40\/","url":"https:\/\/jusmedia.co.uk\/mindfckd\/2025\/05\/23\/your-face-their-game-would-you-sell-your-likeness-for-40\/","name":"Selling Your Likeness for \u00a340: AI - MindF*ckd","isPartOf":{"@id":"https:\/\/jusmedia.co.uk\/mindfckd\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jusmedia.co.uk\/mindfckd\/2025\/05\/23\/your-face-their-game-would-you-sell-your-likeness-for-40\/#primaryimage"},"image":{"@id":"https:\/\/jusmedia.co.uk\/mindfckd\/2025\/05\/23\/your-face-their-game-would-you-sell-your-likeness-for-40\/#primaryimage"},"thumbnailUrl":"https:\/\/jusmedia.co.uk\/mindfckd\/wp-content\/uploads\/sites\/40\/2025\/05\/Your-paragraph-text-3.png","datePublished":"2025-05-23T15:13:59+00:00","dateModified":"2025-06-06T12:14:06+00:00","author":{"@id":"https:\/\/jusmedia.co.uk\/mindfckd\/#\/schema\/person\/fba16a23d1d26d4a044a142b7ce220bd"},"description":"In a world of data scraping and AI exploitation, is this Sheffield company changing the game by integrating real people into video games,","breadcrumb":{"@id":"https:\/\/jusmedia.co.uk\/mindfckd\/2025\/05\/23\/your-face-their-game-would-you-sell-your-likeness-for-40\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jusmedia.co.uk\/mindfckd\/2025\/05\/23\/your-face-their-game-would-you-sell-your-likeness-for-40\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/jusmedia.co.uk\/mindfckd\/2025\/05\/23\/your-face-their-game-would-you-sell-your-likeness-for-40\/#primaryimage","url":"https:\/\/jusmedia.co.uk\/mindfckd\/wp-content\/uploads\/sites\/40\/2025\/05\/Your-paragraph-text-3.png","contentUrl":"https:\/\/jusmedia.co.uk\/mindfckd\/wp-content\/uploads\/sites\/40\/2025\/05\/Your-paragraph-text-3.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/jusmedia.co.uk\/mindfckd\/2025\/05\/23\/your-face-their-game-would-you-sell-your-likeness-for-40\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jusmedia.co.uk\/mindfckd\/"},{"@type":"ListItem","position":2,"name":"Would You Sell Your Likeness for \u00a340 to be a Character In Video Games?"}]},{"@type":"WebSite","@id":"https:\/\/jusmedia.co.uk\/mindfckd\/#website","url":"https:\/\/jusmedia.co.uk\/mindfckd\/","name":"MindF*ckd","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jusmedia.co.uk\/mindfckd\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/jusmedia.co.uk\/mindfckd\/#\/schema\/person\/fba16a23d1d26d4a044a142b7ce220bd","name":"Freya Vye","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/d337d7df7b97c97eca0dd5d0780d380948b292053df35fa14014005be29d2da1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d337d7df7b97c97eca0dd5d0780d380948b292053df35fa14014005be29d2da1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d337d7df7b97c97eca0dd5d0780d380948b292053df35fa14014005be29d2da1?s=96&d=mm&r=g","caption":"Freya Vye"},"url":"https:\/\/jusmedia.co.uk\/mindfckd\/author\/joa21fv\/"}]}},"_links":{"self":[{"href":"https:\/\/jusmedia.co.uk\/mindfckd\/wp-json\/wp\/v2\/posts\/826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jusmedia.co.uk\/mindfckd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jusmedia.co.uk\/mindfckd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jusmedia.co.uk\/mindfckd\/wp-json\/wp\/v2\/users\/196"}],"replies":[{"embeddable":true,"href":"https:\/\/jusmedia.co.uk\/mindfckd\/wp-json\/wp\/v2\/comments?post=826"}],"version-history":[{"count":8,"href":"https:\/\/jusmedia.co.uk\/mindfckd\/wp-json\/wp\/v2\/posts\/826\/revisions"}],"predecessor-version":[{"id":2125,"href":"https:\/\/jusmedia.co.uk\/mindfckd\/wp-json\/wp\/v2\/posts\/826\/revisions\/2125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jusmedia.co.uk\/mindfckd\/wp-json\/wp\/v2\/media\/976"}],"wp:attachment":[{"href":"https:\/\/jusmedia.co.uk\/mindfckd\/wp-json\/wp\/v2\/media?parent=826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jusmedia.co.uk\/mindfckd\/wp-json\/wp\/v2\/categories?post=826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jusmedia.co.uk\/mindfckd\/wp-json\/wp\/v2\/tags?post=826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}