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<\/figure>\n<\/figure>\n\n\n\n\u201cIn almost every case we have gotten in touch with them first <\/p>\n\n\n\n
\u201cWe\u2019ve made a couple of designs for Vampire Weekend, I know Ezra Koenig (the lead singer) is a football fan, or at least a football shirt fan as far as I\u2019ve seen. They would be a band we\u2019d really like to work with. They have an interesting visual style.\u201d <\/p>\n\n\n\n
\u201cWe haven\u2019t been able to get in touch with them yet. <\/p>\n\n\n\n
Meanwhile, they\u2019re focusing on creating shirts for an up-and-coming band called Geese, who are opening for Vampire Weekend at a show in America.<\/p>\n\n\n\n
\u201cWe\u2019re going to make some designs and use giving Geese their shirts as an opportunity to go backstage and sell our Vampire Weekend shirts.\u201d <\/p>\n\n\n\n
When discussing their strategy, Ben highlights America as a growing market with its own unique football culture.<\/p>\n\n\n\n
\u201cWhen we think of artists to reach out to, we don’t automatically think of American artists, just because the fans would probably be less receptive.<\/p>\n\n\n\n
\u201cI think if you are a soccer fan in the US, you are more likely to sell football shirts than a UK band, there\u2019s an underdog mentality. If you\u2019re a soccer fan over there it\u2019s a choice, and you probably want to fly that flag.\u201d <\/p>\n\n\n\n
Working with bands aren\u2019t just creative collaborations, they can be savvy marketing moves for Icarus.<\/p>\n\n\n\n
\u201cWe don\u2019t pay for advertising, this is one of the few spears that we have to reach out to.<\/p>\n\n\n\n
\u201cIn football shirts, the hardest challenge is convincing people that your logo doesn\u2019t look weird on them just because it\u2019s not a Nike or Adidas logo.\u201d<\/p>\n\n\n\n
Icarus have enjoyed great success, collaborating with the likes of SOFY, GWCCI, and Mot\u00f6rhead. Ben credits much of that success to the novelty and quality of their designs.<\/p>\n\n\n\n
\u201cIt shows that the band has put some thought into their merch. It\u2019s a higher quality and much more durable item. It\u2019s not a throwaway piece.<\/p>\n\n\n\n
\u201cOur personal experience of merch wasn\u2019t very high quality.<\/p>\n\n\n\n
\u201cWe would buy t-shirts so thin you could see your body through them, they didn\u2019t hold up to many washes.\u201d<\/p>\n\n\n\n
Already established as T-shirt designers, Icarus were well placed to take action. <\/p>\n\n\n\n
\u201cThrough having a team of designers in house, it put us in a position where we could offer merchandise that\u2019s completely custom that you couldn’t get otherwise.\u201d <\/p>\n\n\n\n
With Glastonbury and Wireless fast approaching, Icarus is eagerly preparing to bring the terrace vibe to festival fields, and as Ben says, \u201cYou won\u2019t see the full extent of their popularity until festival season.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Icarus FC blends football culture with music merchandise, creating bespoke kits for bands and festivals alike.<\/p>\n","protected":false},"author":233,"featured_media":42800,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[90,100],"tags":[],"class_list":["post-42788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kick-off-row-3","category-ott-row-1"],"yoast_head":"\n