{"id":42451,"date":"2025-05-27T09:24:31","date_gmt":"2025-05-27T09:24:31","guid":{"rendered":"https:\/\/jusmedia.co.uk\/kitroomcollective\/?p=42451"},"modified":"2025-06-02T11:03:32","modified_gmt":"2025-06-02T11:03:32","slug":"pompeii-cosme-bergareche-talks-brand-beginnings-and-real-racing-collab","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/kitroomcollective\/?p=42451","title":{"rendered":"Pompeii\u2019s Cosme Bergareche Talks Brand Beginnings and Real Racing Collab"},"content":{"rendered":"\n<p>In 2014, at the age of 22, Cosme Bergareche and three university friends had a hazy but hopeful vision when they founded Pompeii as a fashion brand.&nbsp;<\/p>\n\n\n\n<p>\u201cWe didn\u2019t know exactly what to do next and just wanted to try something different. We didn\u2019t have a clear plan or long-term vision, but things took off from day one, and we rode that wave,\u201d Cosme explains.<\/p>\n\n\n\n<p>Pompeii kicked off initially as a footwear brand but has since transitioned into a broader lifestyle label.<\/p>\n\n\n\n<p>\u201cIt\u2019s evolved as we\u2019ve evolved. The brand reflects our own journey as people, your tastes and concerns change from 22 to 33.\u00a0<\/p>\n\n\n\n<p>\u201cThe values have stayed consistent, but we\u2019ve found our purpose and our space. We know who we are and where we\u2019re going, which is vital in an industry where trends can easily pull you off course.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cWe define ourselves as refined streetwear, not pure streetwear, not tailoring, but something in between.\u201d<\/p>\n\n\n\n<p>Earlier this year, Pompeii dropped one of its cleanest collections yet in collaboration with Real Racing Club&nbsp;for the 112th anniversary of the club, and it all fits with Pompeii\u2019s ongoing mission to blend fashion and football.<\/p>\n\n\n\n<p>\u201cWe\u2019ve been fusing fashion and football for a while and felt it was time to bring that approach to the professional game.<\/p>\n\n\n\n<p>\u201cRacing felt like the perfect fit, because of the city, the club\u2019s history, the moment it\u2019s currently in, and the colours. Everything aligned naturally with Pompeii.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"667\" data-src=\"https:\/\/jusmedia.co.uk\/kitroomcollective\/wp-content\/uploads\/sites\/45\/2025\/05\/racingmain-min-1024x667.jpg\" alt=\"\" class=\"wp-image-42459 lazyload\" data-srcset=\"https:\/\/jusmedia.co.uk\/kitroomcollective\/wp-content\/uploads\/sites\/45\/2025\/05\/racingmain-min-980x638.jpg 980w, https:\/\/jusmedia.co.uk\/kitroomcollective\/wp-content\/uploads\/sites\/45\/2025\/05\/racingmain-min-480x313.jpg 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/667;\" \/><\/figure>\n\n\n\n<p>Find out more:<a href=\" https:\/\/en.pompeiibrand.com\/blogs\/journal\/real-racing-club-112th-anniversary-special-edition-kit\"> https:\/\/en.pompeiibrand.com\/blogs\/journal\/real-racing-club-112th-anniversary-special-edition-kit<\/a><\/p>\n\n\n\n<p>Cosme shares how this collaboration began: \u201cIn this case, we approached the club. We contacted them with an idea and found a team eager to try new things and connect with new audiences. The timing was perfect.\u201d<\/p>\n\n\n\n<p>This collaboration went beyond a typical kit drop however, it featured two distinct collections.<\/p>\n\n\n\n<p>\u201cFirst, we created a fashion capsule designed to give fans alternatives to performance wear for everyday use. That collection aimed to capture the essence of Cantabria and its people, as you can see in the graphic of the pre-game tee with the beer and &#8216;rabas&#8217;.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"1000\" data-id=\"42462\" data-src=\"https:\/\/jusmedia.co.uk\/kitroomcollective\/wp-content\/uploads\/sites\/45\/2025\/05\/IMG_6070.jpg\" alt=\"\" class=\"wp-image-42462 lazyload\" data-srcset=\"https:\/\/jusmedia.co.uk\/kitroomcollective\/wp-content\/uploads\/sites\/45\/2025\/05\/IMG_6070.jpg 800w, https:\/\/jusmedia.co.uk\/kitroomcollective\/wp-content\/uploads\/sites\/45\/2025\/05\/IMG_6070-480x600.jpg 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/1000;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"500\" height=\"625\" data-id=\"42464\" data-src=\"https:\/\/jusmedia.co.uk\/kitroomcollective\/wp-content\/uploads\/sites\/45\/2025\/05\/IMG_6063.jpg\" alt=\"\" class=\"wp-image-42464 lazyload\" data-srcset=\"https:\/\/jusmedia.co.uk\/kitroomcollective\/wp-content\/uploads\/sites\/45\/2025\/05\/IMG_6063.jpg 500w, https:\/\/jusmedia.co.uk\/kitroomcollective\/wp-content\/uploads\/sites\/45\/2025\/05\/IMG_6063-480x600.jpg 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/625;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"500\" height=\"625\" data-id=\"42461\" data-src=\"https:\/\/jusmedia.co.uk\/kitroomcollective\/wp-content\/uploads\/sites\/45\/2025\/05\/IMG_6065.jpg\" alt=\"\" class=\"wp-image-42461 lazyload\" data-srcset=\"https:\/\/jusmedia.co.uk\/kitroomcollective\/wp-content\/uploads\/sites\/45\/2025\/05\/IMG_6065.jpg 500w, https:\/\/jusmedia.co.uk\/kitroomcollective\/wp-content\/uploads\/sites\/45\/2025\/05\/IMG_6065-480x600.jpg 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/625;\" \/><\/figure>\n<\/figure>\n\n\n\n<p>\u201cThen came the playing jersey, which built on that foundation and drew inspiration from historic kits.\u201d<\/p>\n\n\n\n<p>For Cosme and Pompeii, it\u2019s never just about the kit, it\u2019s about telling the story of the city and its people.<\/p>\n\n\n\n<p>\u201cA club like Racing is deeply embedded in the local community; it goes far beyond sports performance. Our goal was to share Racing\u2019s story with the world and connect with Racinguistas at the same time.<\/p>\n\n\n\n<p>\u201cFor the campaign, we imagined an elderly fan enduring disappointment after disappointment but always keeping his hope alive. Racing has been through a lot, but what sets it apart is the unconditional love and support the city and region have shown.\u201d<\/p>\n\n\n\n<p>However, at its core, Pompeii is built around clear style pillars.<\/p>\n\n\n\n<p>\u201cWe often draw inspiration from the \u201990s and always aim to embed Pompeii\u2019s essence in everything we do. The goal is always to create pieces that can be worn any day of the week, not just on match day.<\/p>\n\n\n\n<p>\u201cThat means we already know a few things going in: we want a polo collar, a slightly boxier fit, and a version of the jersey without sponsors.\u201d<\/p>\n\n\n\n<p>The beauty of this collection lies in its details, and Cosme explains some of its meticulous nuances.<\/p>\n\n\n\n<p>\u201cWe explored Racing\u2019s archive to create something new that still feels familiar. The thin pinstripes were inspired by tailoring. They\u2019re subtle, so we paired them with a bold green collar, an important colour for the club and a detail that stands out from afar.\u00a0<\/p>\n\n\n\n<p>\u201cWe switched to a polyester used in the mid-2000s, with no elastane and a subtle mesh texture, for a more retro feel. We also embroidered the crest and logos for a classic look, and added an external stitched label to evoke a different era.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"609\" height=\"447\" data-id=\"42466\" data-src=\"https:\/\/jusmedia.co.uk\/kitroomcollective\/wp-content\/uploads\/sites\/45\/2025\/05\/Screenshot-2025-05-27-101157.jpg\" alt=\"\" class=\"wp-image-42466 lazyload\" data-srcset=\"https:\/\/jusmedia.co.uk\/kitroomcollective\/wp-content\/uploads\/sites\/45\/2025\/05\/Screenshot-2025-05-27-101157.jpg 609w, https:\/\/jusmedia.co.uk\/kitroomcollective\/wp-content\/uploads\/sites\/45\/2025\/05\/Screenshot-2025-05-27-101157-480x352.jpg 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 609px, 100vw\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 609px; --smush-placeholder-aspect-ratio: 609\/447;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"574\" height=\"299\" data-id=\"42467\" data-src=\"https:\/\/jusmedia.co.uk\/kitroomcollective\/wp-content\/uploads\/sites\/45\/2025\/05\/Screenshot-2025-05-27-101438.jpg\" alt=\"\" class=\"wp-image-42467 lazyload\" data-srcset=\"https:\/\/jusmedia.co.uk\/kitroomcollective\/wp-content\/uploads\/sites\/45\/2025\/05\/Screenshot-2025-05-27-101438.jpg 574w, https:\/\/jusmedia.co.uk\/kitroomcollective\/wp-content\/uploads\/sites\/45\/2025\/05\/Screenshot-2025-05-27-101438-480x250.jpg 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 574px, 100vw\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 574px; --smush-placeholder-aspect-ratio: 574\/299;\" \/><\/figure>\n<\/figure>\n\n\n\n<p>\u201cWe think the final jersey blends both brands\u2019 identities beautifully.\u201d<\/p>\n\n\n\n<p>The collaboration quickly caught attention in both the football and fashion industries.&nbsp;<\/p>\n\n\n\n<p>\u201cThe response has been fantastic, not just in terms of sales, but also in visibility. We\u2019ve been featured in several football-fashion media outlets, and the impact has exceeded expectations.\u201d<\/p>\n\n\n\n<p>Cosme hopes this is the start of many more exciting collaborations to come and has his eyes set on working with top clubs worldwide.<\/p>\n\n\n\n<p>\u201cIf I had to pick one, it would be the Spanish National Team. But there are many that would be a dream come true, Athletic Bilbao or any Premier League club.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exclusive interview with Pompeii founder Cosme Bergareche on brand origins and Real Racing Club kit collab.<\/p>\n","protected":false},"author":181,"featured_media":42453,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[89,93,85],"tags":[106,107],"class_list":["post-42451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kick-off-row-2","category-otm-row-3","category-top-story-runway","tag-pompeii","tag-racing-club"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pompeii\u2019s Cosme Bergareche on brand roots and Racing 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