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Miles\u2019 passion for graphic design isn\u2019t rooted in big billboards but in his love for art as a child: \u201cI\u2019ve loved drawing since I was 5 years old. I wasn\u2019t interested in learning to read; the words in massive encyclopedias didn\u2019t mean anything to me; instead, they were like thousands of pretty illustrations.\u201d<\/p>\n\n\n\n
Remembering this playful side of him has allowed him to channel his youth into his work: \u201cIn my teens I was always skating down at the Southbank; I loved the stickers and graphic designs on skateboards, surfboards and snowboards. I also liked the worn look of punk records. So this combination of decay and wanting to make things shiny and new was one of the stylistic axes which interested me.\u201d<\/p>\n\n\n\n
In many ways his wide range of interests has mirrored his artistic journey as a type designer: \u201cI’ve never set out to develop a style, but I like things to look fresh and new and sort of have that kind of glossy desirability which appeals to people, which has positioned me ideally for capitalism.\u201d<\/p>\n\n\n\n
Mile\u2019s liberal views of the world have allowed him to take pieces of inspiration from a broad range of places: \u201cI\u2019ve spent plenty of time in the British Museum looking at classical sculptures and architecture like Greek temples. It helps me think about form and proportion and whether there are any rules or guides within that sort of subject that I could learn from.\u201d<\/p>\n\n\n\n
This has helped him to understand what people are visually drawn to, as he has developed a respect for the rules written through history: \u201cType design is an ancient practice, and the proportions of those classical fonts like Times New Roman are what we find comfortable to look at. You can deviate from them to draw attention, but they’re always there in the background saying what’s right and what’s wrong.\u201d<\/p>\n\n\n\n
Miles\u2019 curiosity doesn\u2019t just allow him to reflect on history but also to consider what\u2019s next in this fast-paced world. Companies no longer settle for timeless designs, as they constantly pursue the next thing: \u201cI began to realise that the cycle of company branding is getting shorter, and companies have a rebrand every five years. So I try to design logos which look great for five years rather than trying to design something which looks great forever.\u201d<\/p>\n\n\n\n
So what\u2019s next for design?<\/p>\n\n\n\n
\u201cThe future for society is unknown; we don’t know which way it’s going, so maybe that unknownness is the best way to communicate the future right now.\u201d<\/p>\n\n\n\n
Change isn\u2019t a bad thing and is necessary but is feared by many: \u201cI really liked the Jaguar rebrand from a typography viewpoint; it was kind of futuristic. They got rid of their existing customer base of middle-aged white men and targeted the new market. And these are people who are going to drive capitalism, like influencers living in Dubai.\u201d\u00a0<\/p>\n\n\n\n
Company rebrands can be risky business, as Jaguar received a lot of backlash, but this doesn\u2019t faze Miles: \u201cI like it when people don’t like a design. The worst thing would be to have no reaction.\u201d<\/p>\n\n\n\n
Design isn\u2019t just about making something look nice. It\u2019s not about the pursuit of billboards and high paychecks; it\u2019s about embracing different challenges and creating meaningful work that breeds intrigue and excitement. The future is unpredictable and in this ever-evolving landscape, the ability to adapt and innovate becomes crucial, but that\u2019s exactly what makes design exciting right now.
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Artists usually fall in love with their craft at a young age, as it feeds the creative side of their soul, providing them with a space to freely express themselves. This unlimited freedom isn\u2019t always realistic when pursuing a career in the world of graphic and type design though. It requires compromise and an understanding […]<\/p>\n","protected":false},"author":125,"featured_media":1070,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[22,78,79,77],"class_list":["post-1069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-show","tag-digital","tag-graphic-design","tag-show","tag-type-design"],"yoast_head":"\n