{"id":1040,"date":"2025-06-04T14:28:19","date_gmt":"2025-06-04T13:28:19","guid":{"rendered":"https:\/\/irismag.uk\/?p=1040"},"modified":"2025-06-05T13:55:30","modified_gmt":"2025-06-05T12:55:30","slug":"how-a-premier-league-photographer-built-his-online-identity","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/irismag\/2025\/06\/04\/how-a-premier-league-photographer-built-his-online-identity\/","title":{"rendered":"How a Premier League Photographer Built his Online Identity"},"content":{"rendered":"\n<p><strong>Have you ever questioned whether your path to credibility is taking too long? Or whether a branding reset is worth your time? Ollie Watkins\u2019 journey is one of patience, self-awareness and branding done with intention. From cringe posts to Premier League sidelines, every lesson and break became a turning point.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/olliewatkinsmedia\/\">Ollie Watkins<\/a> is a 22-year-old freelance photographer from Bedfordshire, who now shoots Premier League football games. From Chelsea, to Leicester City and even the Emirates FA Cup matches, Ollie has seen it all. Whilst he is living his dream, it took nothing less than 2,155 days to get there, self-taught and all. During this time Ollie navigated through different genres and subjects of photography, from cityscape to jewellery shots. His journey reveals how deliberate and emotionally intelligent branding is synonymous with a professional, credible artist.<\/p>\n\n\n\n<p>\u201cAfter school I worked in a warehouse for two years, and every penny went into starting my business. It seemed like there was no real career yet, I was just making sure I had the foundations.<\/p>\n\n\n\n<p>\u201cI was shooting all the time after work, mainly as it was my passion. But because of getting out there and shooting so often, my work was getting better and I was learning new things all the time.\u201d<\/p>\n\n\n\n<p>We all know that being young, branding yourself or keeping professional aren\u2019t necessarily priorities. Even though Ollie had a sense of this proactive mentality, he would define his older work as cringe, one post changed everything for him.<\/p>\n\n\n\n<p>\u201cDuring my later teenage years people started seeing value in my work so I thought I\u2019d start marketing myself on Instagram.<\/p>\n\n\n\n<p>\u201cI made a video and it blew up, I got a lot of followers for it. It was a really cringy trend that didn\u2019t capture what I wanted to put out so I eventually deleted it,\u201d Ollie said.<\/p>\n\n\n\n<p>Feeling retrospective embarrassment over something we posted whether it was a drunk Insta post or a TikTok dance from years ago is unfortunately a feeling many are familiar with. Ollie took this toe curling video as a branding life lesson, and probably deleted it a bit quicker than we all did.&nbsp;<\/p>\n\n\n\n<p>\u201cFrom that video I didn\u2019t post for ages because it taught me very quickly about the kind of content I wanted to put out and how I wanted to present myself to possible clients.\u201d<\/p>\n\n\n\n<p>\u201cI had a break from social media, and in this time I was still watching tutorials, getting inspiration and shooting everyday, but I was also gaming as it&#8217;s a hobby of mine. I met a couple of footballers through gaming and asked if I could come and shoot one of his games.<\/p>\n\n\n\n<p>\u201cHe kept saying \u2018no, no\u2019 , so I followed his teammates and got in touch. Jordan Brown from Leyton Orient reached out and this is when my career really started.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" width=\"904\" height=\"1024\" data-src=\"https:\/\/irismag.uk\/wp-content\/uploads\/sites\/41\/2025\/06\/Screenshot-2025-06-04-at-11.49.03-1-904x1024.png\" alt=\"\" class=\"wp-image-1057 lazyload\" style=\"--smush-placeholder-width: 904px; --smush-placeholder-aspect-ratio: 904\/1024;width:488px;height:auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Noni Madueke photographed by Ollie.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1014\" data-src=\"https:\/\/irismag.uk\/wp-content\/uploads\/sites\/41\/2025\/06\/Screenshot-2025-06-04-at-11.48.14-1024x1014.png\" alt=\"\" class=\"wp-image-1058 lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1014;width:559px;height:auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Chris Richards, photographed in January.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Ollie has quickly learnt that deletion and rejection can lead to realignment: \u201cTaking breaks when I wasn\u2019t producing the right branding for myself is one of the best things I did.<\/p>\n\n\n\n<p>\u201cI could\u2019ve started premier league shoots months before but it\u2019s good that I didn\u2019t, because my break allowed me to not only brand myself and find the right clients for me, but it also meant my work was six months better.\u201d<\/p>\n\n\n\n<p>Ollie spoke to us about how there is no \u2018correct\u2019 way to brand yourself online: \u201cIt\u2019s not education, it\u2019s genuinely just doing what I did, practise and network with others in the industry.<\/p>\n\n\n\n<p>\u201cI\u2019ve been paid to do courses for people, have them assist me on shoots and take them through setting themselves up. To be honest it feels like a waste in some sense, because in the creative industry it doesn&#8217;t make sense to me to educate, trial and error, making mistakes is what really shapes you and contributes massively to your journey.\u201d<\/p>\n\n\n\n<p>Along with visual promotion, Ollie said that most of his clients now trust him for his network that he has built strong relationships with over the years. He believes this has a role in his credibility.<\/p>\n\n\n\n<p>\u201cAlthough taking breaks helped me spend time on better branding, it also allowed me to focus on rapport between myself and my clients and handling myself professionally.&nbsp;<\/p>\n\n\n\n<p>\u201cWhen people look at my profile now, they can see how many mutuals I have with them and it makes them instantly feel that I am a credible photographer and have trust in what I do.\u201d<\/p>\n\n\n\n<p>Accepting mistakes can be difficult, especially when you know the passion behind what you do. As a result of acceptance, it becomes easier to be open with yourself and your clients.<\/p>\n\n\n\n<p>\u201cEverything on my journey has come at a natural time, as I&#8217;ve recognised mistakes and given myself the opportunity to grow from them.&nbsp;<\/p>\n\n\n\n<p>\u201cIn this time, learning about creating client conversations and pushing myself to be more professional through social media by rebranding myself to seem more clean cut and respectable.\u201d<\/p>\n\n\n\n<p>Ollie\u2019s story is proof that building a creative brand for yourself isn\u2019t about getting it right the first time round, growth often starts with a little embarrassment and a lot of persistence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever questioned whether your path to credibility is taking too long? Or whether a branding reset is worth your time? Ollie Watkins\u2019 journey is one of patience, self-awareness and branding done with intention. From cringe posts to Premier League sidelines, every lesson and break became a turning point. Ollie Watkins is a 22-year-old [&hellip;]<\/p>\n","protected":false},"author":302,"featured_media":1127,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[76,57,40],"class_list":["post-1040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-show","tag-branding","tag-football","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How a Premier League Photographer Built his Online Identity - Iris<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jusmedia.co.uk\/irismag\/2025\/06\/04\/how-a-premier-league-photographer-built-his-online-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a Premier League Photographer Built his Online Identity - Iris\" \/>\n<meta property=\"og:description\" content=\"Have you ever questioned whether your path to credibility is taking too long? 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