{"id":753,"date":"2025-05-22T12:00:24","date_gmt":"2025-05-22T11:00:24","guid":{"rendered":"https:\/\/illuminatedmag.co.uk\/?p=753"},"modified":"2025-05-30T11:45:32","modified_gmt":"2025-05-30T10:45:32","slug":"boy-turn-off-that-clairo-and-go-grab-you-a-beer-what-is-this-trend-of-online-male-performativity","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/illuminatedmag\/2025\/05\/22\/boy-turn-off-that-clairo-and-go-grab-you-a-beer-what-is-this-trend-of-online-male-performativity\/","title":{"rendered":"\u201cBoys, Turn Off That Clairo and Grab a Beer\u201d: Male performativity trend"},"content":{"rendered":"\n<p>Open TikTok and you\u2019ll likely scroll past boys with chipped black nail polish, tearfully syncing to a sad girl anthem, wearing a Scott Pilgrim-adjacent outfit, and telling you he\u2019s \u201cjust in his healing era.\u201d <\/p>\n\n\n\n<p>Maybe he\u2019s sipping matcha. Maybe he\u2019s reading <em>The Bell Jar<\/em>. Maybe he\u2019s got a Mitski lyric in his bio. He\u2019s not necessarily trying to be different &#8211; he\u2019s just online.<\/p>\n\n\n\n<p>Let\u2019s be clear: this isn\u2019t a critique of boys who genuinely enjoy these things. In fact, emotional vulnerability and evolving masculinity are not only valid &#8211;\u00a0 they\u2019re long overdue. But what we\u2019re seeing trend on TikTok right now is something a little different: a specific performance of interests. It\u2019s a curated aesthetic of female led interests that feel almost like a trick.<\/p>\n\n\n\n<p>This isn\u2019t always intentional or manipulative. Often, it\u2019s just guys engaging with a culture that feels cooler, more emotionally fluent, or more connected than traditional masculinity. But online, there\u2019s a growing gap between looking like you\u2019ve grown and actually doing the work.<\/p>\n\n\n\n<p>You know the type, or at least, the version of him trending right now. He has a tote bag that says \u201cFeminist.\u201d His Tinder bio has a Sally Rooney quote. He knows every track on <em>Sling<\/em> but still insists Clairo is \u201cunderrated.\u201d He\u2019s not mocking girlhood, he\u2019s mirroring it, sometimes a little too precisely.<\/p>\n\n\n\n<p>To be fair, this new wave of self-aware femininity comes after years of cultural unlearning around toxic masculinity. Social media, especially TikTok, has pushed boys to explore more vulnerable, creative, and expressive identities. But it\u2019s also made taste, especially feminine-coded taste, into a kind of branding.<\/p>\n\n\n\n<p>And like most branding, it&#8217;s meant to be seen.<\/p>\n\n\n\n<p>The shift toward a \u201csofter\u201d male image isn\u2019t inherently bad. It\u2019s rooted in meaningful change &#8211; in conversations about gender roles, emotional literacy, and mental health. But when emotionality becomes content, when sadness becomes an aesthetic, or when listening to Mitski becomes a personality trait\u2026 it raises questions.<\/p>\n\n\n\n<p>Not necessarily bad ones. But important ones.<\/p>\n\n\n\n<p>We\u2019re not talking about boys who genuinely connect with this music, these books, or this vibe. We\u2019re talking about the \u2018TikTokification\u2019 of vulnerability, where being into Lana Del Rey, astrology, or skincare becomes less about personal growth and more about projecting a curated persona that girls will find appealing.<\/p>\n\n\n\n<p>It\u2019s not so much about liking something. It\u2019s about being <em>seen <\/em>liking it.<\/p>\n\n\n\n<p>This phenomenon isn\u2019t really new, it\u2019s more like the 2025 remix of the \u201csoftboi.\u201d Only now, he\u2019s more media-literate. He knows what to say, what to quote, and how to present a certain kind of emotionally fluent masculinity. But the question is: does he mean it?<\/p>\n\n\n\n<p>Knowing a girl\u2019s favourite sad song doesn\u2019t mean you understand her lived experience. Reading <em>Normal People<\/em> doesn\u2019t make you emotionally available. Drinking matcha and watching <em>Fleabag<\/em> doesn\u2019t mean you\u2019re introspective. These things aren\u2019t inherently shallow , but when they&#8217;re performed as a shortcut to depth, they can feel hollow.<\/p>\n\n\n\n<p>So\u2026 Is This a Bad Thing? Not really &#8211; at least not always. It\u2019s great that boys are exploring their softer sides. The mainstreaming of \u201cfeminine-coded\u201d interests like vulnerability, introspection, and emotional openness is, overall, a good thing.<\/p>\n\n\n\n<p>But like all trends, intent matters.<\/p>\n\n\n\n<p>There\u2019s a difference between discovering a new part of yourself and temporarily adopting a persona because it\u2019s trending. There\u2019s a difference between trying to connect and trying to get clout. And for women engaging with men in this space, the difference can be confusing &#8211; and at times, frustrating.<\/p>\n\n\n\n<p>The future of these trends doesn\u2019t need to borrow from femininity like it\u2019s a thrifted aesthetic. It needs to respect femininity and women, without performing it. It\u2019s not about becoming the \u201cperfect guy\u201d through playlists and poetry. It\u2019s about being real. Grounded. Honest.<\/p>\n\n\n\n<p>This isn\u2019t about gatekeeping what men can enjoy. If Clairo makes you cry in your car and <em>The Bell Jar<\/em> changed your worldview, by all means, go off. But if you\u2019re only listening to Clairo to <em>look<\/em> like someone who listens to Clairo, maybe it\u2019s time to ask why.<\/p>\n\n\n\n<p>For more stories on Social Media click here:<a href=\"https:\/\/illuminatedmag.co.uk\/social-media\/\"> https:\/\/illuminatedmag.co.uk\/social-media\/<\/a><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Open TikTok and you\u2019ll likely scroll past at least one boy with chipped black nail polish, tearfully syncing to a sad girl anthem, wearing a Scott Pilgrim-adjacent outfit, and telling you he\u2019s \u201cjust in his healing era.\u201d Maybe he\u2019s sipping matcha. Maybe he\u2019s reading The Bell Jar. Maybe he\u2019s got a Mitski lyric in his bio. He\u2019s not necessarily trying to be different &#8211; he\u2019s just online.<\/p>\n","protected":false},"author":177,"featured_media":754,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[73,18],"tags":[187,41,25],"class_list":["post-753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-megan","category-social-media","tag-clairo","tag-music","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cBoys, Turn Off That Clairo and Grab a Beer\u201d: Male performativity trend - Illuminated<\/title>\n<meta name=\"description\" content=\"Exploring the trend of online male performativity, where boys showcase exaggerated behaviours for attention and identity in digital spaces.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jusmedia.co.uk\/illuminatedmag\/2025\/05\/22\/boy-turn-off-that-clairo-and-go-grab-you-a-beer-what-is-this-trend-of-online-male-performativity\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cBoys, Turn Off That Clairo and Grab a Beer\u201d: Male performativity trend - 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