{"id":1702,"date":"2025-05-30T13:14:26","date_gmt":"2025-05-30T12:14:26","guid":{"rendered":"https:\/\/illuminatedmag.co.uk\/?p=1702"},"modified":"2025-06-03T14:43:24","modified_gmt":"2025-06-03T13:43:24","slug":"the-livestream-invasion-streamers-at-the-amas-starring-on-magazine-covers-and-censored-in-music-videos","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/illuminatedmag\/2025\/05\/30\/the-livestream-invasion-streamers-at-the-amas-starring-on-magazine-covers-and-censored-in-music-videos\/","title":{"rendered":"Livestream Invasion: The streamers at the AMAs, starring on magazine covers and censored in music videos"},"content":{"rendered":"\n<p class=\"has-small-font-size\"><em>[Image by MILLION DOLLAZ WORTH OF GAME (edited), Esfand (edited), Gymshark (edited), Static Shelter, wikimedia commons]<\/em><\/p>\n\n\n\n<p>Appearances at award shows, magazine cover shoots and music video performances are pulling livestreaming into the mainstream. But who&#8217;s leading the charge and what is holding them back?<\/p>\n\n\n\n<p>Number 1 Streamer in the world, KaiCenat is known for his big name collaborations. With Kevin Hart, Nicki Minaj, Ice Spice and many more joining him on stream in the last year.  <\/p>\n\n\n\n<p>However, these collaborations have always been that way round, celebrities come to him and they produce livestream content. That is, until the 2025 AMAs, when not only was Kai invited to attend, but was also tasked with handing out the award for Favourite Female R&amp;B Artist. <\/p>\n\n\n\n<p>SZA, who won, gave a shout out to Kai&#8217;s currently running series <em>Streamer University<\/em>, saying: &#8220;Congrats to Kai! So Proud of you! Sorry, I just be happy for my friends.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Amazing\ud83d\udda4<a href=\"https:\/\/twitter.com\/sza?ref_src=twsrc%5Etfw\">@sza<\/a> <a href=\"https:\/\/t.co\/yDcZubue3f\">pic.twitter.com\/yDcZubue3f<\/a><\/p>&mdash; AMP KAI (@KaiCenat) <a href=\"https:\/\/twitter.com\/KaiCenat\/status\/1639390832867377153?ref_src=twsrc%5Etfw\">March 24, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Kai wasn&#8217;t the only streamer getting love at the AMAs. Creator of <a href=\"https:\/\/thestreamerawards.com\/\">The Streamer Awards<\/a> and baking live streamer QTCinderella was also given presenting duties, as co-host of Billboard&#8217;s red carpet coverage.<\/p>\n\n\n\n<p>In another leap for livestream creators, <a href=\"https:\/\/www.cosmo.ph\/entertainment\/valkyrae-cosmopolitan-philippines-may-2025-a7992-20250528-dyn?ref=home_featured_big\">Cosmopolitan released<\/a> that former Streamer of the Year Valkyrae would be the cover of their Philippines issue.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/Valkyrae?src=hash&amp;ref_src=twsrc%5Etfw\">#Valkyrae<\/a> <a href=\"https:\/\/twitter.com\/Valkyrae?ref_src=twsrc%5Etfw\">@valkyrae<\/a> a.k.a. Rachell Marie Hofstetter couldn\u2019t have predicted that she\u2019d end up playing games as a job.<br><br>Dive into the world of professional game streaming through Valkyrae\u2019s lens in our cover story: <a href=\"https:\/\/t.co\/rPewHJBqIX\">https:\/\/t.co\/rPewHJBqIX<\/a><a href=\"https:\/\/twitter.com\/hashtag\/ValkyraeForCosmoPH?src=hash&amp;ref_src=twsrc%5Etfw\">#ValkyraeForCosmoPH<\/a> <a href=\"https:\/\/t.co\/T6AiVPxGNs\">pic.twitter.com\/T6AiVPxGNs<\/a><\/p>&mdash; Cosmopolitan Philippines (@cosmo_ph) <a href=\"https:\/\/twitter.com\/cosmo_ph\/status\/1927708782043226159?ref_src=twsrc%5Etfw\">May 28, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Over the years, streaming has struggled for legitimacy amongst mainstream entertainment. Often reduced to &#8216;background noise&#8217; entertainment, streams were once known for their amateur production quality and lack of structure which made for very casual viewing.  However, these qualities also made the format very accessible for people to get into. Anyone with a computer and a webcam can broadcast and gain a following providing they&#8217;re entertaining.<\/p>\n\n\n\n<p>The loose nature of streaming is not without its drawbacks, with many streamers banned by Twitch and YouTube every month for various controversies. These incidents are off putting for advertisers and potential collaborators, who see such association as a potential brand risk.<\/p>\n\n\n\n<p>This was a lesson learned the hard way for rapper bbno$, who included a number of streamers in his new music video for<em> mary poppins<\/em> but chose to cover the face of Asmongold, a popular streamer who&#8217;s <a href=\"https:\/\/www.bbc.co.uk\/news\/articles\/c75606vd3l6o\">controversial comments about Palestine<\/a> earned him a two week ban on Twitch.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"qme\" dir=\"ltr\"><a href=\"https:\/\/t.co\/fzIz7tBtxf\">https:\/\/t.co\/fzIz7tBtxf<\/a> \ud83e\ude75 <a href=\"https:\/\/t.co\/LQt2VBKnoB\">pic.twitter.com\/LQt2VBKnoB<\/a><\/p>&mdash; bbno$ \ud83d\udc76\ud83d\udeab\ud83d\udcb0 (@bbnomula) <a href=\"https:\/\/twitter.com\/bbnomula\/status\/1928215546031374346?ref_src=twsrc%5Etfw\">May 29, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>The music video has been a great opportunity for creators to showcase their talents outside of the standard livestream format, with creators such as Will Neff  long expressing a desire to break into acting for film and TV. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">WILL NEFF THE MAN THAT YOU AREEEEEEEEE !!!!!!!!!;&amp;:$:&amp;:&amp; <a href=\"https:\/\/t.co\/qPEbaVdKno\">pic.twitter.com\/qPEbaVdKno<\/a><\/p>&mdash; niko (i \ud83e\ude75 joost) (@strapbrat) <a href=\"https:\/\/twitter.com\/strapbrat\/status\/1928181464232808624?ref_src=twsrc%5Etfw\">May 29, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>While seeing KaiCenat stream with big name celebs, QTCinderella&#8217;s professional Streamer Awards and music video appearances have done a lot to legitimise streamers for mainstream audiences, acceptance by traditional media is still reserved for the few who keep their content clean enough for brands to work with.<\/p>\n\n\n\n<p>For more stories on Music click here: <a href=\"https:\/\/illuminatedmag.co.uk\/music\/\">https:\/\/illuminatedmag.co.uk\/music\/<\/a>\u00a0<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Appearances at award shows, magazine cover shoots and music video performances are pulling livestreaming into the mainstream. But who&#8217;s leading the charge and what is holding them back?<\/p>\n","protected":false},"author":113,"featured_media":1768,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[72,18],"tags":[159,191,188,193,190,192,189],"class_list":["post-1702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sam","category-social-media","tag-amas","tag-asmongold","tag-bbno","tag-censored","tag-kaicenat","tag-music-video","tag-sza"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Livestream Invasion: The streamers at the AMAs, starring on magazine covers and censored in music videos - Illuminated<\/title>\n<meta name=\"description\" content=\"From music videos to award shows: Streamers are gaining mainstream recognition, but brand risks and controversies still challenge their rise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jusmedia.co.uk\/illuminatedmag\/2025\/05\/30\/the-livestream-invasion-streamers-at-the-amas-starring-on-magazine-covers-and-censored-in-music-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Livestream Invasion: The streamers at the AMAs, starring on magazine covers and censored in music videos - Illuminated\" \/>\n<meta property=\"og:description\" content=\"From music videos to award shows: Streamers are gaining mainstream recognition, but brand risks and controversies still challenge their rise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jusmedia.co.uk\/illuminatedmag\/2025\/05\/30\/the-livestream-invasion-streamers-at-the-amas-starring-on-magazine-covers-and-censored-in-music-videos\/\" \/>\n<meta property=\"og:site_name\" content=\"Illuminated\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-30T12:14:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-03T13:43:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jusmedia.co.uk\/illuminatedmag\/wp-content\/uploads\/sites\/43\/2025\/05\/LIVEstreamFI.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1456\" \/>\n\t<meta property=\"og:image:height\" content=\"816\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam Martin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Martin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/illuminatedmag\\\/2025\\\/05\\\/30\\\/the-livestream-invasion-streamers-at-the-amas-starring-on-magazine-covers-and-censored-in-music-videos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/illuminatedmag\\\/2025\\\/05\\\/30\\\/the-livestream-invasion-streamers-at-the-amas-starring-on-magazine-covers-and-censored-in-music-videos\\\/\"},\"author\":{\"name\":\"Sam Martin\",\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/illuminatedmag\\\/#\\\/schema\\\/person\\\/07ff88aeec99f941ca5b7d9644da9695\"},\"headline\":\"Livestream Invasion: The streamers at the AMAs, starring on magazine covers and censored in music videos\",\"datePublished\":\"2025-05-30T12:14:26+00:00\",\"dateModified\":\"2025-06-03T13:43:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/illuminatedmag\\\/2025\\\/05\\\/30\\\/the-livestream-invasion-streamers-at-the-amas-starring-on-magazine-covers-and-censored-in-music-videos\\\/\"},\"wordCount\":505,\"image\":{\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/illuminatedmag\\\/2025\\\/05\\\/30\\\/the-livestream-invasion-streamers-at-the-amas-starring-on-magazine-covers-and-censored-in-music-videos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jusmedia.co.uk\\\/illuminatedmag\\\/wp-content\\\/uploads\\\/sites\\\/43\\\/2025\\\/05\\\/LIVEstreamFI.jpg\",\"keywords\":[\"AMA's\",\"Asmongold\",\"bbno$\",\"censored\",\"KaiCenat\",\"music video\",\"SZA\"],\"articleSection\":[\"Sam\",\"Social Media\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/illuminatedmag\\\/2025\\\/05\\\/30\\\/the-livestream-invasion-streamers-at-the-amas-starring-on-magazine-covers-and-censored-in-music-videos\\\/\",\"url\":\"https:\\\/\\\/jusmedia.co.uk\\\/illuminatedmag\\\/2025\\\/05\\\/30\\\/the-livestream-invasion-streamers-at-the-amas-starring-on-magazine-covers-and-censored-in-music-videos\\\/\",\"name\":\"Livestream Invasion: The streamers at the AMAs, starring on magazine covers and censored in music videos - 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