{"id":1551,"date":"2025-05-29T13:23:18","date_gmt":"2025-05-29T12:23:18","guid":{"rendered":"https:\/\/illuminatedmag.co.uk\/?p=1551"},"modified":"2025-06-06T13:40:44","modified_gmt":"2025-06-06T12:40:44","slug":"what-is-summerween-and-why-is-it-taking-the-internet-by-storm","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/illuminatedmag\/2025\/05\/29\/what-is-summerween-and-why-is-it-taking-the-internet-by-storm\/","title":{"rendered":"What is \u2018Summerween\u2019 and why is it taking the internet by storm?"},"content":{"rendered":"\n<pre class=\"wp-block-preformatted\"><em>Image by\u00a0<a href=\"https:\/\/unsplash.com\/@sasotusar?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">Sa\u0161o Tu\u0161ar<\/a>\u00a0on\u00a0<a href=\"https:\/\/unsplash.com\/photos\/silhouette-photo-of-a-cat-yP19KADwhEI?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">Unsplash<\/a><\/em><\/pre>\n\n\n\n<p>If you go on TikTok you may stumble upon Autumn-esque edits and photo collages, despite it almost being summer. From \u2018This or Thats\u2019 with background music of Norah Jones or Mazzy Star to \u2018choose your day\u2019 slideshows peppered with aesthetically pleasing Pinterest photos &#8211; we can\u2019t escape. So what is this trend and why is it popping up everywhere?<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Where did the term \u2018Summerween\u2019 come from?<\/strong><\/p>\n\n\n\n<p>Summerween originated from the animated television show <em>Gravity Falls<\/em>, created by Alex Hirsch. The concept was introduced in Season 1, Episode 12, titled &#8220;Summerween&#8221;, which first aired on October 5, 2012.<\/p>\n\n\n\n<p>Gravity Falls is set in Oregon, where the town\u2019s residents love Halloween so much they celebrate it twice a year.<br>Thus, \u201cSummerween\u201d is celebrated on 22nd June in the show,&nbsp; with traditional Halloween activities like costumes, trick-or-treating, and pumpkin decorations, but featuring <em>jack-o\u2019-melons<\/em> (carved watermelons instead of pumpkins).<\/p>\n\n\n\n<p>However, fans of the show embraced this idea, which has created a small subculture that celebrates the event.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@velvetnostalgia4\/video\/7505893388403658014\" data-video-id=\"7505893388403658014\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@velvetnostalgia4\" href=\"https:\/\/www.tiktok.com\/@velvetnostalgia4?refer=embed\">@velvetnostalgia4<\/a> <p>summerween!! <a title=\"halloween\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/halloween?refer=embed\">#halloween<\/a> <a title=\"summerween\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/summerween?refer=embed\">#summerween<\/a> <a title=\"aesthetic\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/aesthetic?refer=embed\">#aesthetic<\/a> <a title=\"gravityfalls\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gravityfalls?refer=embed\">#gravityfalls<\/a> <a title=\"fallaesthetic\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fallaesthetic?refer=embed\">#fallaesthetic<\/a> \ud83c\udf42<\/p> <a target=\"_blank\" title=\"\u266c Hauntina Summerween - Hauntina\" href=\"https:\/\/www.tiktok.com\/music\/Hauntina-Summerween-7338877052046740270?refer=embed\">\u266c Hauntina Summerween &#8211; Hauntina<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Since this, soundbites have moved onto TikTok, with Halloween images overlapping. Traction has picked up over the last couple of years but, this year the popularity and influx of videos has exploded.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Popularity and Evolution<\/strong><\/p>\n\n\n\n<p>The hashtag \u2018Summerween\u2019 has amassed over 84,000 posts &#8211; from dedicated pages to fans of the trend as it continues to grow.<\/p>\n\n\n\n<p>Since its origin and soundbytes the videos have evolved from edits, and have now become party set-up videos, dedicated \u2018summerween\u2019 activity days, as well as food prep and baking videos.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@cozylittlevlogs\/video\/7490559445949287726\" data-video-id=\"7490559445949287726\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@cozylittlevlogs\" href=\"https:\/\/www.tiktok.com\/@cozylittlevlogs?refer=embed\">@cozylittlevlogs<\/a> <p>happy summerween! \ud83c\udf83\ud83c\udf49\ud83c\udf42\ud83c\udf7f <a title=\"fall\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fall?refer=embed\">#fall<\/a> <a title=\"autumn\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/autumn?refer=embed\">#autumn<\/a> <a title=\"nature\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nature?refer=embed\">#nature<\/a> <a title=\"halloween\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/halloween?refer=embed\">#halloween<\/a> <a title=\"love\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/love?refer=embed\">#love<\/a> <a title=\"cozyvibes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cozyvibes?refer=embed\">#cozyvibes<\/a> <a title=\"morningroutine\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/morningroutine?refer=embed\">#morningroutine<\/a> <a title=\"introvert\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/introvert?refer=embed\">#introvert<\/a> <a title=\"autumnal\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/autumnal?refer=embed\">#autumnal<\/a> <a title=\"autumnalvibes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/autumnalvibes?refer=embed\">#autumnalvibes<\/a>  <a title=\"photography\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/photography?refer=embed\">#photography<\/a> <a title=\"october\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/october?refer=embed\">#october<\/a> <a title=\"fallvibes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fallvibes?refer=embed\">#fallvibes<\/a> <a title=\"autumnvibes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/autumnvibes?refer=embed\">#autumnvibes<\/a> <a title=\"pumpkin\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/pumpkin?refer=embed\">#pumpkin<\/a> <a title=\"fashion\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fashion?refer=embed\">#fashion<\/a> <a title=\"leaves\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/leaves?refer=embed\">#leaves<\/a> <a title=\"naturephotography\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/naturephotography?refer=embed\">#naturephotography<\/a> <a title=\"winter\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/winter?refer=embed\">#winter<\/a> <a title=\"fallcolors\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fallcolors?refer=embed\">#fallcolors<\/a> <a title=\"cozyathome\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cozyathome?refer=embed\">#cozyathome<\/a>   <a title=\"spookyseason\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/spookyseason?refer=embed\">#spookyseason<\/a> <a title=\"summerween\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/summerween?refer=embed\">#summerween<\/a>  <a title=\"gravityfalls\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gravityfalls?refer=embed\">#gravityfalls<\/a>  <a title=\"autumnleaves\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/autumnleaves?refer=embed\">#autumnleaves<\/a> <a title=\"foryoupage\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryoupage?refer=embed\">#foryoupage<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> <a title=\"fypage\u30b7\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fypage%E3%82%B7?refer=embed\">#fypage\u30b7<\/a> <a title=\"viral\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/viral?refer=embed\">#viral<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - \u096a liam\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7103197374360734469?refer=embed\">\u266c original sound &#8211; \u096a liam<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Why is this a trend?<\/strong><\/p>\n\n\n\n<p>Fans online seem to be saying the same thing, whether it be in comment sections or forums &#8211; it&#8217;s just a bit of fun. The excuse to extend the spirit and love of the Autumn season resonates with both fans of <em>Gravity Falls<\/em> and Halloween lovers, alike.&nbsp;<\/p>\n\n\n\n<p>Other participants of the trend have said it helps them combat Seasonal Affective Disorder (SAD) &#8211; a disorder that affects mood, energy and productivity depending on the season. People who struggle in the warmer months with feeling lethargic and other symptoms seem to be saying \u2018Summerween\u2019 is an outlet and beacon of positivity through their struggles.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Final Thoughts<\/strong><\/p>\n\n\n\n<p>\u2018Summerween\u2019s harmless nature and wholesome following seems to be what has propelled its popularity in the online space that is increasingly becoming tainted with hostility and hate. The trend may seem random and confusing to some, but evidently to all of the autumn and Halloween lovers, it is a great way to express affection and enthusiasm toward the cooler months.<\/p>\n\n\n\n<p>For more stories on Social Media click here:<a href=\"https:\/\/illuminatedmag.co.uk\/social-media\/\"> https:\/\/illuminatedmag.co.uk\/social-media\/<\/a><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you go on TikTok you may stumble upon Autumn-esque edits and photo collages, despite it almost being summer. From \u2018This or Thats\u2019 with background music of Norah Jones or Mazzy Star to \u2018choose your day\u2019 slideshows peppered with aesthetically pleasing Pinterest photos &#8211; we can\u2019t escape. So what is this trend and why is it popping up everywhere?<\/p>\n","protected":false},"author":177,"featured_media":1553,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[73,18],"tags":[25,32,78],"class_list":["post-1551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-megan","category-social-media","tag-social-media","tag-tiktok","tag-trending"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is \u2018Summerween\u2019 and why is it taking the internet by storm? - Illuminated<\/title>\n<meta name=\"description\" content=\"If you go on TikTok you may stumble upon Autumn-esque edits and photo collages, despite it almost being summer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jusmedia.co.uk\/illuminatedmag\/2025\/05\/29\/what-is-summerween-and-why-is-it-taking-the-internet-by-storm\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is \u2018Summerween\u2019 and why is it taking the internet by storm? - Illuminated\" \/>\n<meta property=\"og:description\" content=\"If you go on TikTok you may stumble upon Autumn-esque edits and photo collages, despite it almost being summer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jusmedia.co.uk\/illuminatedmag\/2025\/05\/29\/what-is-summerween-and-why-is-it-taking-the-internet-by-storm\/\" \/>\n<meta property=\"og:site_name\" content=\"Illuminated\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-29T12:23:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-06T12:40:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jusmedia.co.uk\/illuminatedmag\/wp-content\/uploads\/sites\/43\/2025\/05\/saso-tusar-yP19KADwhEI-unsplash-scaled-e1749025743275.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1438\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Beck\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Beck\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/illuminatedmag\\\/2025\\\/05\\\/29\\\/what-is-summerween-and-why-is-it-taking-the-internet-by-storm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/illuminatedmag\\\/2025\\\/05\\\/29\\\/what-is-summerween-and-why-is-it-taking-the-internet-by-storm\\\/\"},\"author\":{\"name\":\"Megan Beck\",\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/illuminatedmag\\\/#\\\/schema\\\/person\\\/485368002eee8205ded1a4748b38dab6\"},\"headline\":\"What is \u2018Summerween\u2019 and why is it taking the internet by storm?\",\"datePublished\":\"2025-05-29T12:23:18+00:00\",\"dateModified\":\"2025-06-06T12:40:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/illuminatedmag\\\/2025\\\/05\\\/29\\\/what-is-summerween-and-why-is-it-taking-the-internet-by-storm\\\/\"},\"wordCount\":470,\"image\":{\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/illuminatedmag\\\/2025\\\/05\\\/29\\\/what-is-summerween-and-why-is-it-taking-the-internet-by-storm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jusmedia.co.uk\\\/illuminatedmag\\\/wp-content\\\/uploads\\\/sites\\\/43\\\/2025\\\/05\\\/saso-tusar-yP19KADwhEI-unsplash-scaled-e1749025743275.jpg\",\"keywords\":[\"Social media\",\"tiktok\",\"trending\"],\"articleSection\":[\"Megan\",\"Social Media\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jusmedia.co.uk\\\/illuminatedmag\\\/2025\\\/05\\\/29\\\/what-is-summerween-and-why-is-it-taking-the-internet-by-storm\\\/\",\"url\":\"https:\\\/\\\/jusmedia.co.uk\\\/illuminatedmag\\\/2025\\\/05\\\/29\\\/what-is-summerween-and-why-is-it-taking-the-internet-by-storm\\\/\",\"name\":\"What is \u2018Summerween\u2019 and why is it taking the internet by storm? 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