{"id":1541,"date":"2025-05-31T13:48:43","date_gmt":"2025-05-31T12:48:43","guid":{"rendered":"https:\/\/illuminatedmag.co.uk\/?p=1541"},"modified":"2025-06-03T14:39:40","modified_gmt":"2025-06-03T13:39:40","slug":"what-i-eat-in-a-day-plus-size-creators-reclaiming-the-viral-trend","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/illuminatedmag\/2025\/05\/31\/what-i-eat-in-a-day-plus-size-creators-reclaiming-the-viral-trend\/","title":{"rendered":"\u2018What I Eat in a Day\u2019: Plus size creators reclaiming the viral trend"},"content":{"rendered":"\n<p class=\"has-small-font-size\"><em>Images from Lily Roulston with permission<\/em><\/p>\n\n\n\n<p>Creators in larger bodies are showing us what\u2019s on their plate, and people have been watching the TikTok food trend from a different perspective. From relatability to&nbsp;backlash, what happens when plus-size people take the camera?&nbsp;<\/p>\n\n\n\n<p>It\u2019s a normal workday in Liverpool for 27-year-old Chloe French. She hears the familiar click of the kettle, fills her pot noodle with boiling water, and sets her phone up on the desk ready to record. No editing, just an unfiltered account of the things she ate that day. <\/p>\n\n\n\n<p>After all, no one was going to see it, she thought. She adds the voiceover and hits upload: &#8220;What I eat in a day as someone who\u2019s just trying to live her best life.&#8221;<\/p>\n\n\n\n<p>Chloe, known on TikTok as @chloesshitpost, joined Tiktok during the pandemic. Her video&nbsp;would be one of many uploaded that day as part of the \u2018what I eat in a day\u2019 trend, which allows users to document their daily food choices.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@chloesshitpost\/video\/7457977733637885217\" data-video-id=\"7457977733637885217\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@chloesshitpost\" href=\"https:\/\/www.tiktok.com\/@chloesshitpost?refer=embed\">@chloesshitpost<\/a> <p>Full details are over on my Instagram \u201cchloesshitpost.sw\u201d for anyone interested \ud83e\ude77 <a title=\"whatieatinaday\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/whatieatinaday?refer=embed\">#whatieatinaday<\/a> <a title=\"whatieatinadayvegan\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/whatieatinadayvegan?refer=embed\">#whatieatinadayvegan<\/a> <a title=\"whatieatinadayasafatperson\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/whatieatinadayasafatperson?refer=embed\">#whatieatinadayasafatperson<\/a> <a title=\"whatieatinadayrealistic\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/whatieatinadayrealistic?refer=embed\">#whatieatinadayrealistic<\/a> <a title=\"wieiad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/wieiad?refer=embed\">#wieiad<\/a> <a title=\"weightloss\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/weightloss?refer=embed\">#weightloss<\/a> <a title=\"slimmingworld\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/slimmingworld?refer=embed\">#slimmingworld<\/a> <a title=\"whatieatinadayweightloss\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/whatieatinadayweightloss?refer=embed\">#whatieatinadayweightloss<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - Chloe \u270c\ud83c\udffc\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7457977764033956640?refer=embed\">\u266c original sound &#8211; Chloe \u270c\ud83c\udffc<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Within weeks, Chloe\u2019s videos began gathering traction, thousands eager to see what lunch&nbsp;she would bring to work each day.&nbsp;<\/p>\n\n\n\n<p>Today, Chloe\u2019s follower count stands at over 100,000. She became part of a new viral movement among plus-size creators, unapologetically sharing their diets on the internet. It wasn\u2019t for showing what society thought she should eat, but for showing what she does.&nbsp;<\/p>\n\n\n\n<p>\u201cFor some people, they were really glad that it was just free eating. No rhyme or reason. No&nbsp;plans,\u201d she says.<\/p>\n\n\n\n<p>For years the food content space had been dominated by calorie-cutting fitness fanatics. The&nbsp;difference was Chloe\u2019s content was authentic &#8211; a real person eating whatever she wanted.&nbsp;<\/p>\n\n\n\n<p>\u2018What I Eat in a Day\u2019 (WIEIAD) content has existed for many years, but now, creators in larger bodies have the spotlight.<\/p>\n\n\n\n<p>Long before influencers like Chloe took part, similar food content existed on platforms such as YouTube and Instagram. However, this content was popularized by fitness vloggers, in a type of food diary which initially existed to help others lose weight. Instagram\u2019s algorithm also reinforced diet culture through the promotion of \u2018aesthetic\u2019 food \u2013 think green smoothies and acai bowls.&nbsp;<\/p>\n\n\n\n<p>Then came Tiktok, the short-form platform that made WIEIAD content viral. With its \u2018snackable\u2019 content, it made videos easy to digest, and just as easy to recreate. Whether for comfort or curiosity, people can\u2019t stop watching, Forbes have even boldly described the app as \u2018digital crack cocaine\u2019. The trend became accessible to anyone, with any body shape or diet. Food content was no longer restricted to weight goals and body checks, sometimes it was just lunch.&nbsp;<\/p>\n\n\n\n<p>A 2023 article published in Eating Behaviours divided WIEIAD content into two categories:&nbsp;<\/p>\n\n\n\n<p>Lifestyle and Eating Only. While lifestyle content displays disordered or restrictive eating, eating only content focuses on indulgent and often excessive food choices.&nbsp;<\/p>\n\n\n\n<p>For Lily Roulston, a food creator based in Melbourne, the latter category pushed her to start&nbsp;creating videos.&nbsp;<\/p>\n\n\n\n<p>She says, \u201cThis \u2018what I eat in a day\u2019 content really broke the barrier for me as a foodie, as I enjoy food for more than just fuel. It showed me that it isn&#8217;t shameful to eat while existing in a bigger body.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@lilyroulston\/video\/7506356476621901063\" data-video-id=\"7506356476621901063\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@lilyroulston\" href=\"https:\/\/www.tiktok.com\/@lilyroulston?refer=embed\">@lilyroulston<\/a> <p>Feel like Eurovision was a flop this year <a title=\"wieiad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/wieiad?refer=embed\">#wieiad<\/a> <a title=\"whatieatinaday\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/whatieatinaday?refer=embed\">#whatieatinaday<\/a> <a title=\"foodvlog\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foodvlog?refer=embed\">#foodvlog<\/a> <a title=\"plussize\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/plussize?refer=embed\">#plussize<\/a> <a title=\"fatgirl\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fatgirl?refer=embed\">#fatgirl<\/a> <a title=\"worklunch\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/worklunch?refer=embed\">#worklunch<\/a>  <\/p> <a target=\"_blank\" title=\"\u266c Talk of the Town - The Love Rights\" href=\"https:\/\/www.tiktok.com\/music\/Talk-of-the-Town-7055417725014771714?refer=embed\">\u266c Talk of the Town &#8211; The Love Rights<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>The trend seemed to resonate as it was representative of the public. It\u2019s no secret that all body types exist, what\u2019s stopping them from participating in a trend?&nbsp;<\/p>\n\n\n\n<p>For some, it can be tiring to see a constant stream of food that should be eaten, and likewise, food that shouldn\u2019t be. For someone in a marginalized body, it can feel both validating and revolutionary to see WIEIAD content challenge internalized beliefs.&nbsp;<\/p>\n\n\n\n<p>However, plus-size creators\u2019 newfound empowerment through food is not immune from&nbsp;criticism. Whereas thinner creators\u2019 large lunches and takeaway nights are met with praise,&nbsp;creators in bigger bodies are often villainised for doing the same thing.&nbsp;<\/p>\n\n\n\n<p>Popular UK creator Becki Jones even chose to leave the platform in favour of her mental health, the decision coming after comments focused on her weight rather than what was on her plate.&nbsp;<\/p>\n\n\n\n<p>Stuart Flint, an associate professor at the University of Leeds, has studied weight stigma and&nbsp;discrimination for 20 years.&nbsp;He says: \u201cThe societal message is always that obesity is purely about a lack of willpower and the choices that people are making.&#8221;<\/p>\n\n\n\n<p>\u201cThis idea that we can change our weight status in a rapid fashion in a few weeks or a few&nbsp;months, it&#8217;s just displaced.\u201d<\/p>\n\n\n\n<p>According to a survey done by the NHS in 2022, 64% of the adult UK population are&nbsp;considered medically overweight or obese. This data shows that the filtered snippets we see on our phone screens are sometimes disconnected from the bodies of real people.&nbsp;<\/p>\n\n\n\n<p>Lily Roulston says: \u201cThe common narrative is that if you post something on the internet, you&#8217;re subjecting yourself to the criticism of others.\u201d <\/p>\n\n\n\n<p>&#8220;With more scrutiny comes more eyes to your profile.\u201d&nbsp;<\/p>\n\n\n\n<p>But behind her online eating persona, she struggles with Ankylosing Spondylitis, a chronic&nbsp;inflammatory condition that affects her mobility.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@lilyroulston\/video\/7435428786079796497\" data-video-id=\"7435428786079796497\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@lilyroulston\" href=\"https:\/\/www.tiktok.com\/@lilyroulston?refer=embed\">@lilyroulston<\/a> <p>I have such a hard time being nice to myself when i need to call in sick to work. Or when things get so bad i need to call an ambulance. Learning to be soft with myself <a title=\"chronicpain\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chronicpain?refer=embed\">#chronicpain<\/a> <a title=\"sickday\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sickday?refer=embed\">#sickday<\/a> <a title=\"fatgirl\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fatgirl?refer=embed\">#fatgirl<\/a> <a title=\"plussize\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/plussize?refer=embed\">#plussize<\/a> <a title=\"fatigue\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fatigue?refer=embed\">#fatigue<\/a> <\/p> <a target=\"_blank\" title=\"\u266c ur the secret recipe - david kushner\" href=\"https:\/\/www.tiktok.com\/music\/ur-the-secret-recipe-7042701985635797807?refer=embed\">\u266c ur the secret recipe &#8211; david kushner<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>\u201cI don&#8217;t believe that my struggles should mean that I have to deny myself the joy food can bring. I think there is more to life and my condition than losing weight.\u201d<\/p>\n\n\n\n<p>Lily\u2019s seemingly innocent food content on her profile inadvertently exposes the fatphobia deeply ingrained in online culture. Creators have seen themselves reduced to how they look in a 15-second frame, often overshadowing their food content.&nbsp;<\/p>\n\n\n\n<p>But maybe that\u2019s also what makes this moment so significant. People don\u2019t understand what&nbsp;they see when their definition of \u2018influencer\u2019 doesn\u2019t conform to societal ideals. Millions of&nbsp;internet users enjoy seeing something different on their screens. But people in larger bodies&nbsp;have always eaten, its only in the last few years that people are seeing it.&nbsp;Whether people choose to attack or fixate, they\u2019re still following, and curvy creators are&nbsp;breaking boundaries.&nbsp;<\/p>\n\n\n\n<p>For every person that leaves a hate comment, is another inspired by their free-spirited way of eating. Lily was once one of these people.&nbsp;<\/p>\n\n\n\n<p>\u201cI can&#8217;t imagine if I hadn&#8217;t come across WIEIAD content, that I would be stripping myself from&nbsp;this quality time with those I love based on how many calories I had in that day.\u201d<\/p>\n\n\n\n<p>A platform that once rewarded low-calorie superfoods is now also giving a platform to pot&nbsp;noodles. Where the trend goes next is hard to predict. Social media moves fast. But the diversity of&nbsp;everyone\u2019s bodies, diets and stories has so far given the trend its staying power. But something shifts when someone new chooses to click record. That shift hasn\u2019t just made space for new voices; it\u2019s reshaped what food content can look like.<\/p>\n\n\n\n<p>Chloe still records her lunches. The kettle still clicks. She never thought anyone would watch, but 100,000 people do.&nbsp;This simple act is enough for creators in larger bodies to reclaim a timeless trend &#8211; one bite at a time.&nbsp;<\/p>\n\n\n\n<p>For more stories on Social Media click here:<a href=\"https:\/\/illuminatedmag.co.uk\/social-media\/\"> https:\/\/illuminatedmag.co.uk\/social-media\/<\/a><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creators in larger bodies are showing us what\u2019s on their plate, and people have been watching the TikTok food trend from a different perspective. From relatability to\u00a0backlash, what happens when plus-size people take the camera?\u00a0<\/p>\n","protected":false},"author":283,"featured_media":1836,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18],"tags":[202,25,203],"class_list":["post-1541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-food","tag-social-media","tag-wieid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018What I Eat in a Day\u2019: Plus size creators reclaiming the viral trend - Illuminated<\/title>\n<meta name=\"description\" content=\"Plus-size creators are redefining TikTok\u2019s \u2018What I Eat in a Day\u2019 trend, challenging stereotypes and changing food content online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jusmedia.co.uk\/illuminatedmag\/2025\/05\/31\/what-i-eat-in-a-day-plus-size-creators-reclaiming-the-viral-trend\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018What I Eat in a Day\u2019: Plus size creators reclaiming the viral trend - 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