{"id":659,"date":"2025-05-24T13:57:51","date_gmt":"2025-05-24T12:57:51","guid":{"rendered":"https:\/\/jusmedia.co.uk\/heritagemag\/?p=659"},"modified":"2025-06-02T10:13:39","modified_gmt":"2025-06-02T09:13:39","slug":"the-influence-of-the-african-fashion-week-london","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/heritagemag\/2025\/05\/24\/the-influence-of-the-african-fashion-week-london\/","title":{"rendered":"The influence of Africa Fashion Week London"},"content":{"rendered":"\n<p class=\"has-black-color has-text-color has-link-color wp-elements-2e99273b5ef95730673149eb4a8bfd88\">Africa Fashion Week London has been a pioneer in putting African fashion on the map here in the UK. The renowned annual fashion event showcasing exclusive designers&#8217; work is preparing for its 15th event.&nbsp;<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-da8bbbbc05cc35db6bd9edaa015f7da6\">Africa Fashion Week London (AFWL) was founded by Queen Ronke Ademiluyi-Ogunwusi and is Europe\u2019s largest annual African fashion event.&nbsp;<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-44ff153f41c678d4bd3d973247b237ab\">Anna Marie Benedict, a 50-year-old PR Director at Africa Fashion Week London, said: \u201cAfrica Fashion Week London was thought of to really highlight and showcase African designers in the diaspora and from the African continent.<\/p>\n\n\n\n<p>\u201cOur founder, Queen Ronke, started the platform, and she has really championed the role of women in heritage and indigenous paths. She started a textile hub in Nigeria, and she works with women and young people.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"788\" height=\"1024\" data-src=\"https:\/\/jusmedia.co.uk\/heritagemag\/wp-content\/uploads\/sites\/50\/2025\/05\/IMG_1812-1-788x1024.jpg\" alt=\"\" class=\"wp-image-1364 lazyload\" style=\"--smush-placeholder-width: 788px; --smush-placeholder-aspect-ratio: 788\/1024;width:310px;height:auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Queen Ronke Ademiluyi-Ogunwusi<\/figcaption><\/figure>\n\n\n\n<p>Like no other, AFWL has cemented their place in the fashion game by platforming often-overlooked cultural designers in the fashion scene.<\/p>\n\n\n\n<p>People across the UK are looking forward to this season of Africa Fashion Week, which will be held in just a few months between the 9th and 10th of August.<\/p>\n\n\n\n<p>Across the past 15 years, they have exhibited the work of around 3000 creatives, showcasing their work rooted in diverse cultural heritages.<\/p>\n\n\n\n<p>\u201cWhat we hoped to achieve is just amplifying the message that Western fashion is not the only fashion; there&#8217;s so much creativity coming out of the African continent that we should really just not be ignoring.\u201d<\/p>\n\n\n\n<p>This year&#8217;s show promises to be \u2018bigger and better than ever\u2019 with several cultural activities besides the show to indulge in.<\/p>\n\n\n\n<p>\u201cIt&#8217;s an incredible platform. You come to Africa Fashion Week, and you&#8217;re really immersed in the culture,&nbsp;the joyfulness, and the colour,\u201d says Anna.<\/p>\n\n\n\n<p>Not only have they platformed established designers, but they have also curated spaces for connection between creators and fashion lovers.&nbsp;<\/p>\n\n\n\n<p>The intricately designed pieces reflect the richness and craftsmanship of African designers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"476\" data-src=\"https:\/\/jusmedia.co.uk\/heritagemag\/wp-content\/uploads\/sites\/50\/2025\/05\/IMG_1815-1024x476.jpg\" alt=\"\" class=\"wp-image-1365 lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/476;width:515px;height:auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Africa Fashion Week London<\/figcaption><\/figure>\n\n\n\n<p>Exquisite designers include influential female figures like&nbsp;<a target=\"_blank\" href=\"https:\/\/marymartinlondon.com\/\" rel=\"noreferrer noopener\">Mary Martin London<\/a>, Celina Rob and&nbsp;<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/p\/MaKenzy-Creations-100028195497203\/\" rel=\"noreferrer noopener\">Makenzy Creations<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>African fashion, from Southern Africa to the Western regions, is distinct in its patterns, bold colour schemes and textiles.<\/p>\n\n\n\n<p>Their work is notable because they hold space for people in the UK to experience a very different, vibrant example of fashion which doesn\u2019t conform to the stereotypical ideals of fashion.<\/p>\n\n\n\n<p>Anna says: \u201cI hope and believe that we have a really positive impact on our designers and on our young people, people who have thought about a career in fashion or been inspired to pick up a sewing machine.\u201d<\/p>\n\n\n\n<p>Africa Fashion Week London is sparking conversations about cross-cultural fashion and redefining the boundaries of high-class ideas about what fashion is.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-c2842bf98cd2564aec3a0202ff057586\">The show includes catwalk showcases, globally renowned African designers, sustainable fashion showcases, a textile festival and brand pop-ups.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-aec7b69a0839f1ba3594cea74faebfab\">The Adire textile Festival, as part of the event, will feature distinct designs from <a href=\"https:\/\/adireoodua.org\/\">&nbsp;Adire Oodua Textile Hub<\/a>. Visit <a href=\"https:\/\/www.africafashionweeklondonuk.com\/\">Africa Fashion Week London<\/a> to find out more about the beauty of the organisation and tickets to the show.<\/p>\n\n\n\n<p>Read more fashion stories<a href=\"https:\/\/jusmedia.co.uk\/heritagemag\/fashion\/\"> here. <\/a><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Africa Fashion Week London has been a pioneer in putting African fashion on the map here in the UK. <\/p>\n","protected":false},"author":141,"featured_media":566,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[21],"tags":[27,29,28],"class_list":["post-659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-culture","tag-fashion","tag-heritage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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