{"id":1760,"date":"2025-06-05T14:20:48","date_gmt":"2025-06-05T13:20:48","guid":{"rendered":"https:\/\/jusmedia.co.uk\/heritagemag\/?p=1760"},"modified":"2025-06-05T16:32:21","modified_gmt":"2025-06-05T15:32:21","slug":"brazils-plastic-surgery-culture","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/heritagemag\/2025\/06\/05\/brazils-plastic-surgery-culture\/","title":{"rendered":"Brazil’s plastic surgery culture"},"content":{"rendered":"\n

Brazil is the third country in the world with the highest rates of plastic surgery- but in a country as racially diverse as Brazil, it\u2019s hard to know what the beauty standard that is being chased is. <\/p>\n\n\n\n

Brazil\u2019s colonial past by Portuguese sailors in 1500, as well as with the African slave trade from the 16th to 19th century, has made for a diverse mix in Brazil\u2019s population. This leaves you wondering: What is the country\u2019s beauty ideal that women are chasing?<\/p>\n\n\n\n

L\u00edvia Borgo, from Espirito Santo, Brazil, has had multiple procedures done, including liposuction, breast implantation and rhinoplasty. She admitted she used to hate the way she looked and decided to get plastic surgery as it\u2019s \u201cevery woman\u2019s dream.\u201d<\/p>\n\n\n\n

She said: \u201cI think Brazilian bodies have a vast diversity, and the beauty search is deeply rooted in Brazilian culture. Nowadays, getting plastic surgery in Brazil is very normal- so much so that women from all over the world come here to get their surgeries.<\/p>\n\n\n\n

\u201cPeople have this vision of the female Brazilian body and want to consume it like a product.\u201d<\/p>\n\n\n\n

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Livia Borgo | Images from Livia Borgo<\/figcaption><\/figure>\n\n\n\n

But what is this Brazilian body she speaks of?<\/p>\n\n\n\n

Years of interethnic crosses between Native Americans, European colonizers, and enslaved Africans resulted in such an ethnic diversity in Brazil. Yet, when people think of the Brazilian female body, many stereotypes and even dubious articles titled \u201cWhat do Brazilian People look like?\u201d<\/a> will often associate it with being curvy and physically athletic.<\/p>\n\n\n\n

Livia told HERitage that she is not the first in her family to get plastic surgery, and many of her friends have had work done. When people ask her about her surgeries, she says she doesn\u2019t feel like it\u2019s a taboo issue anymore, as it’s \u201cvery normal these days.\u201d It is not uncommon to see someone posting on their social media that they have just had plastic surgery- almost like a status symbol.<\/p>\n\n\n\n

Read more: <\/p>\n\n\n\n