{"id":1373,"date":"2025-06-02T11:57:19","date_gmt":"2025-06-02T10:57:19","guid":{"rendered":"https:\/\/jusmedia.co.uk\/heritagemag\/?p=1373"},"modified":"2025-06-06T10:15:18","modified_gmt":"2025-06-06T09:15:18","slug":"this-is-the-idea-behind-svira-an-indian-ethnic-clothing-brand-born-from-a-profound-love-of-indian-culture-and-heritage","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/heritagemag\/2025\/06\/02\/this-is-the-idea-behind-svira-an-indian-ethnic-clothing-brand-born-from-a-profound-love-of-indian-culture-and-heritage\/","title":{"rendered":"From culture to couture: The art of bespoke Indian ethnic designer"},"content":{"rendered":"\n<p>\u201cDesigned for the ones who wear culture with pride.\u201d This is the idea behind Svira, an Indian ethnic clothing brand born from a profound love of Indian culture and heritage.&nbsp;<\/p>\n\n\n\n<p>Aasvi Prajapati is the creative force behind Svira, and she has grown and developed as a beautiful fashion designer based in Vadodara, Gujarat.<\/p>\n\n\n\n<p>When asked what inspires her designs, Aasvi\u2019s passion shines through every word and becomes so inspiring for all those who listen.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"720\" height=\"960\" data-src=\"https:\/\/jusmedia.co.uk\/heritagemag\/wp-content\/uploads\/sites\/50\/2025\/06\/55482296-6A9E-4B15-B2A8-7F3A4C1C249F.jpeg\" alt=\"\" class=\"wp-image-1390 lazyload\" style=\"--smush-placeholder-width: 720px; --smush-placeholder-aspect-ratio: 720\/960;width:183px;height:auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">(All photos from Aasvi Prajapati) <\/figcaption><\/figure>\n\n\n\n<p>\u201cBeing born into a country rich in culture and heritage, I have no lack of inspiration for my craft,\u201d she says. \u201cMy love for designing and creation is a natural extension of my love for my culture.\u201d<\/p>\n\n\n\n<p>For Aasvi, Indian clothing and accessories are timeless emblems of elegance and grace that have developed over the years and influenced her work.&nbsp;<\/p>\n\n\n\n<p>\u201cIndian clothing and accessories have been a symbol of grace, royalty and elegance since time immemorial,\u201d she reflects.&nbsp;<\/p>\n\n\n\n<p>\u201cThe way emotions are expressed in India in the form of art, dance, sculptures, stories, food and even fabrics, is not expressed anywhere else in the world.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/jusmedia.co.uk\/heritagemag\/fashion\/\">To read more about fashion click here<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/jusmedia.co.uk\/heritagemag\/2025\/05\/29\/fashion-designer-beza-yohannes-blends-tradition-sustainability-and-style-to-empower-artisans-and-celebrate-ethiopian-culture\/\">Redefining global fashion through the lens of Ethiopian heritage<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/jusmedia.co.uk\/heritagemag\/2025\/05\/24\/weaving-heritage-into-modern-fashion\/\">Weaving Ladakh heritage into modern fashion<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"682\" height=\"1024\" data-src=\"https:\/\/jusmedia.co.uk\/heritagemag\/wp-content\/uploads\/sites\/50\/2025\/06\/800A466D-1E1E-4D02-BBD4-DE4303FB509B-682x1024.jpeg\" alt=\"\" class=\"wp-image-1384 lazyload\" style=\"--smush-placeholder-width: 682px; --smush-placeholder-aspect-ratio: 682\/1024;width:237px;height:auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>Her designs draw deeply from this vibrant well of emotion and tradition.&nbsp;<\/p>\n\n\n\n<p>\u201cMy inspiration for my designs comes from this brightest, most joyful and pure expression of love in all the colours of its manifestation! India is generous with the emotions of true, pure and innocent love. The inner state is so unique and indescribable.\u201d<\/p>\n\n\n\n<p>She continues: \u201cThe dances, body language which expresses everything from within, songs of joy which come from the pure heart, beautiful jewellery and makeup that emphasize beauty and tenderness, clothes that give charm and much more!\u201d<\/p>\n\n\n\n<p>Aasvi\u2019s creativity is also sparked by sacred inspiration: \u201cNot only that, if I need some inspiration for my colour combinations and patterns, I just step in the Iskcon temple and see the clothing of God and Goddess, and those beautiful Vaghas (clothing of God\u2019s idols) I am full of ideas.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"660\" height=\"921\" data-src=\"https:\/\/jusmedia.co.uk\/heritagemag\/wp-content\/uploads\/sites\/50\/2025\/06\/D2D65255-995D-4E6F-A9AE-0B6B7488B17D.jpeg\" alt=\"\" class=\"wp-image-1385 lazyload\" style=\"--smush-placeholder-width: 660px; --smush-placeholder-aspect-ratio: 660\/921;width:256px;height:auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>She adds: \u201cNo matter where you look around in our heritage, you will find so much depth that you would not have to look further. All you need is an artist\u2019s vision to find inspiration anywhere you look in my culture. Where else in the world can you find such a culture?\u201d<\/p>\n\n\n\n<p>When asked about the motifs she uses, Aasvi paints a vivid picture.&nbsp;<\/p>\n\n\n\n<p>\u201cAs they say, India is a land of kings, queens, palaces, and beautiful culture. Most of my motifs are inspired by nature, for example, peacocks, elephants, flowers, leaves, etc.<\/p>\n\n\n\n<p>\u201cEven Indian architecture, such as the Jharokhas and palaces, inspires me a lot. Every state has its art style in India, and I love collecting my ideas from all of these. All my outfits have bursts of colours. I love playing with colour combinations.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"630\" height=\"966\" data-src=\"https:\/\/jusmedia.co.uk\/heritagemag\/wp-content\/uploads\/sites\/50\/2025\/06\/8B5DD32E-640D-4C64-957B-6A8133A40FF3-1.jpeg\" alt=\"\" class=\"wp-image-1386 lazyload\" style=\"--smush-placeholder-width: 630px; --smush-placeholder-aspect-ratio: 630\/966;width:235px;height:auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>She explains the deep symbolism behind her art: \u201cEvery motif tells a story; every art has its significance, especially in our culture where even the smallest object has its importance. We create outfits like an Art. We use motifs in a way that they convey a story.\u201d<\/p>\n\n\n\n<p>For Aasvi, the ultimate goal is connection. \u201cConnect back to India. I have a ton of admiration for people who wear their culture with pride. Every ensemble I make reflects the traditions.\u201d<\/p>\n\n\n\n<p>She hopes her work evokes powerful feelings: \u201cWhen people look at my work, I want them to feel wholesome emotions, depth and a sense of belonging.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"576\" height=\"1024\" data-src=\"https:\/\/jusmedia.co.uk\/heritagemag\/wp-content\/uploads\/sites\/50\/2025\/06\/42B47E09-00C4-4667-BB84-EB40B05DF830-576x1024.jpeg\" alt=\"\" class=\"wp-image-1388 lazyload\" style=\"--smush-placeholder-width: 576px; --smush-placeholder-aspect-ratio: 576\/1024;width:184px;height:auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>\u201cTo me, it connects them back to our rich culture and heritage since immemorial. I want my work to reflect history with pride.\u201d<\/p>\n\n\n\n<p>She says: \u201cI want people to go down the beautiful lane of culture when they see my ensembles.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"720\" height=\"789\" data-src=\"https:\/\/jusmedia.co.uk\/heritagemag\/wp-content\/uploads\/sites\/50\/2025\/06\/37ED4C3A-C8F7-427D-B7AD-B51BB1079671.jpeg\" alt=\"\" class=\"wp-image-1391 lazyload\" style=\"--smush-placeholder-width: 720px; --smush-placeholder-aspect-ratio: 720\/789;width:268px;height:auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>Through Svira, Aasvi Prajapati is not just designing clothes; she puts stories, emotions, and centuries of culture into every stitch, inviting the world to experience the timeless beauty of Indian tradition.<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>\u201cDesigned for the ones who wear culture with pride.\u201d This is the idea behind Svira, an Indian ethnic clothing brand.<\/p>\n","protected":false},"author":208,"featured_media":1381,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[72],"tags":[85,82,84,29,28,83],"class_list":["post-1373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-story-fashion","tag-designer","tag-designs","tag-ethnic","tag-fashion","tag-heritage","tag-indian"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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