“Designed for the ones who wear culture with pride.” This is the idea behind Svira, an Indian ethnic clothing brand born from a profound love of Indian culture and heritage.
Aasvi Prajapati is the creative force behind Svira, and she has grown and developed as a beautiful fashion designer based in Vadodara, Gujarat.
When asked what inspires her designs, Aasvi’s passion shines through every word and becomes so inspiring for all those who listen.
“Being born into a country rich in culture and heritage, I have no lack of inspiration for my craft,” she says. “My love for designing and creation is a natural extension of my love for my culture.”
For Aasvi, Indian clothing and accessories are timeless emblems of elegance and grace that have developed over the years and influenced her work.
“Indian clothing and accessories have been a symbol of grace, royalty and elegance since time immemorial,” she reflects.
“The way emotions are expressed in India in the form of art, dance, sculptures, stories, food and even fabrics, is not expressed anywhere else in the world.”
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Her designs draw deeply from this vibrant well of emotion and tradition.
“My inspiration for my designs comes from this brightest, most joyful and pure expression of love in all the colours of its manifestation! India is generous with the emotions of true, pure and innocent love. The inner state is so unique and indescribable.”
She continues: “The dances, body language which expresses everything from within, songs of joy which come from the pure heart, beautiful jewellery and makeup that emphasize beauty and tenderness, clothes that give charm and much more!”
Aasvi’s creativity is also sparked by sacred inspiration: “Not only that, if I need some inspiration for my colour combinations and patterns, I just step in the Iskcon temple and see the clothing of God and Goddess, and those beautiful Vaghas (clothing of God’s idols) I am full of ideas.”
She adds: “No matter where you look around in our heritage, you will find so much depth that you would not have to look further. All you need is an artist’s vision to find inspiration anywhere you look in my culture. Where else in the world can you find such a culture?”
When asked about the motifs she uses, Aasvi paints a vivid picture.
“As they say, India is a land of kings, queens, palaces, and beautiful culture. Most of my motifs are inspired by nature, for example, peacocks, elephants, flowers, leaves, etc.
“Even Indian architecture, such as the Jharokhas and palaces, inspires me a lot. Every state has its art style in India, and I love collecting my ideas from all of these. All my outfits have bursts of colours. I love playing with colour combinations.”
She explains the deep symbolism behind her art: “Every motif tells a story; every art has its significance, especially in our culture where even the smallest object has its importance. We create outfits like an Art. We use motifs in a way that they convey a story.”
For Aasvi, the ultimate goal is connection. “Connect back to India. I have a ton of admiration for people who wear their culture with pride. Every ensemble I make reflects the traditions.”
She hopes her work evokes powerful feelings: “When people look at my work, I want them to feel wholesome emotions, depth and a sense of belonging.”
“To me, it connects them back to our rich culture and heritage since immemorial. I want my work to reflect history with pride.”
She says: “I want people to go down the beautiful lane of culture when they see my ensembles.”
Through Svira, Aasvi Prajapati is not just designing clothes; she puts stories, emotions, and centuries of culture into every stitch, inviting the world to experience the timeless beauty of Indian tradition.
