Celebrate the spirit of Japan: 5 unmissable festivals that reveal the heart of the Country
Written by Sophia Wan
On 27 May 2024

Japan’s rich cultural heritage is on full display through the country’s diverse array of captivating festivals. From ancient Shinto rituals to joyous modern celebrations, these events offer visitors a unique glimpse into the essence of Japanese society. Consider adding these 5 special festivals to your travel itinerary:

1. Sapporo Snow Festival (Sapporo, Hokkaido)

Snow sculpture of a Final Fantasy game at the 2017 Sapporo Snow Festival

Held annually in February, this iconic winter festival transforms the northern city of Sapporo into a veritable wonderland. Witness the impressive artistry of intricate snow and ice sculptures, created by teams of skilled artisans. As night falls, the sculptures are illuminated, casting an ethereal glow over the festivities. In addition to breathtaking snow and ice sculptures, the Sapporo Snow Festival also showcases lively music performances, food stalls, and dazzling fireworks displays.

2. Tōrō Nagashi (Nationwide)

Tōrō Nagashi: Lantern Floating Ceremony

During this solemn ceremony, typically held around the Obon holiday in August, countless floating paper lanterns are released onto rivers and seas across Japan. The ritual, which symbolizes the sending off of ancestral spirits, creates a serene and reverent atmosphere. Witnessing the gentle procession of illuminated lanterns drifting into the distance is a profoundly moving experience, reflecting the deep-rooted reverence for one’s ancestors in Japanese culture.

3. Takayama Matsuri (Takayama, Gifu)

Takayama Festival

This biannual festival in the historic city of Takayama is renowned for its ornate, heavily decorated festival floats, known as yatai. The autumn festival in particular features elaborately carved and gilded floats parading through the streets, accompanied by musicians and performers in traditional garb. The festival’s origins can be traced back to the 16th century, showcasing the enduring traditions of Hida craftsmanship and community celebration.

4. Jidai Matsuri (Kyoto)

The Jidai Matsuri

Held in Kyoto each October, this festival celebrates the city’s rich history with a grand procession of participants dressed in meticulously crafted costumes representing different eras of Japanese history. From samurai warriors to imperial courtiers, the pageantry of this event reflects Kyoto’s status as the cultural heart of Japan, with deep roots in the country’s feudal past.

5. Sannō Matsuri (Tokyo)

Japan, Sanno Matsuri

One of Tokyo’s most prestigious festivals, the Sannō Matsuri at the Hie Shrine features a magnificent parade of elaborately attired shrine parishioners, musicians, and performers. The event showcases the enduring traditions of Shinto rituals and ceremonies, even in the heart of the bustling capital. Witnessing the precise choreography and reverent atmosphere of this festival provides a profound connection to Japan’s ancient spiritual practices.

These captivating festivals offer visitors a unique opportunity to immerse themselves in Japan’s rich cultural tapestry. Whether you’re drawn to the ethereal beauty of lantern ceremonies, the vibrant pageantry of historical reenactments, or the engineering marvels of festival floats, Japan’s festivals promise to leave a lasting impression on all who experience them.

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