{"id":955,"date":"2025-05-30T12:00:00","date_gmt":"2025-05-30T11:00:00","guid":{"rendered":"https:\/\/jusmedia.co.uk\/doze\/?p=955"},"modified":"2025-06-03T11:45:29","modified_gmt":"2025-06-03T10:45:29","slug":"sleep-tech-better-rest-or-more-stress","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/doze\/2025\/05\/30\/sleep-tech-better-rest-or-more-stress\/","title":{"rendered":"Sleep tech: Better rest or more stress?"},"content":{"rendered":"\n<p>In an age of sleep optimisation, newly developed devices offer the promise of perfect sleep, but do they work?<\/p>\n\n\n\n<p>According to a <a href=\"https:\/\/www.zionmarketresearch.com\/report\/sleep-tracker-market#:~:text=According%20to%20a%20report%20from%20Zion%20Market%20Research%2C,%28CAGR%29%20of%2011.5%25%20during%20the%20forecast%20period%202024-2032.\">global report<\/a>, the sleep tracker industry was valued at over $30 billion in 2023, a figure forecasted to reach $75 billion by 2032.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"185\" height=\"186\" data-src=\"https:\/\/jusmedia.co.uk\/doze\/wp-content\/uploads\/sites\/36\/2025\/05\/ring.jpg\" alt=\"\" class=\"wp-image-1069 lazyload\" data-srcset=\"https:\/\/jusmedia.co.uk\/doze\/wp-content\/uploads\/sites\/36\/2025\/05\/ring.jpg 185w, https:\/\/jusmedia.co.uk\/doze\/wp-content\/uploads\/sites\/36\/2025\/05\/ring-150x150.jpg 150w\" data-sizes=\"(max-width: 185px) 100vw, 185px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 185px; --smush-placeholder-aspect-ratio: 185\/186;\" \/><figcaption class=\"wp-element-caption\">Oura Ring<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Frontrunners in the sleep tech sphere include the <a href=\"https:\/\/ouraring.com\/\">Oura ring<\/a> and the <a href=\"https:\/\/www.whoop.com\/gb\/en\/how-it-works\/\">Whoop band<\/a>, wearables that, amongst other things, claim to aid sleep optimisation.&nbsp;<\/p>\n\n\n\n<p>From the hefty price tags these devices come with, consumers expect product efficiency. However, Sleep Expert James Wilson, professionally known as The Sleep Geek, argues that these wearables aren\u2019t successful at bettering your rest.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>He believes that, in actuality, they are proving to be a catalyst for orthosomnia, a medical term given to people who have an unhealthy obsession with getting \u2018perfect\u2019 sleep.<\/p>\n\n\n\n<p><em>Read more tech articles here:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/jusmedia.co.uk\/doze\/2025\/05\/27\/the-sleep-snatcher-of-2010-ds-after-dark\/\">The sleep snatcher of 2010<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/jusmedia.co.uk\/doze\/2025\/05\/30\/composed-for-calm-the-rise-of-sleep-music-technology\/\">Composed for calm: The rise of sleep technology<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"512\" height=\"341\" data-src=\"https:\/\/jusmedia.co.uk\/doze\/wp-content\/uploads\/sites\/36\/2025\/05\/unnamed-4.jpg\" alt=\"\" class=\"wp-image-964 lazyload\" data-srcset=\"https:\/\/jusmedia.co.uk\/doze\/wp-content\/uploads\/sites\/36\/2025\/05\/unnamed-4.jpg 512w, https:\/\/jusmedia.co.uk\/doze\/wp-content\/uploads\/sites\/36\/2025\/05\/unnamed-4-480x320.jpg 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 512px, 100vw\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 512px; --smush-placeholder-aspect-ratio: 512\/341;\" \/><figcaption class=\"wp-element-caption\">Whoop Band<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>The Sleep Geek says: \u201cYou can\u2019t force sleep, and you also can\u2019t create perfect sleep. Wearables are a big part of what is causing orthosomnia because the statistics they show lead to people developing obsessive tendencies with checking them and trying to improve them.&nbsp;<\/p>\n\n\n\n<p>\u201cThe worst part about it is that I don\u2019t believe that these devices are accurate. I\u2019ve worked on the commercial side of sleep my whole working life, so I know the lies they can tell.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcsRI7vCRXdnywOb5A5b1maqOpfk-J6JPEhbjf1hMR7A6_VF3fq7kKHAaxsDuiD0EtMDeCnxevJkbcOvoBDQVYpjKK2U0HrUQO-3iYhvDzB-4FOgSSGtzd1ZLLMM1YzANVvEEYFPQ?key=fMRn4Va6DcV0-qR8vgcw9Q\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><figcaption class=\"wp-element-caption\">James Wilson AKA The Sleep Geek<\/figcaption><\/figure>\n\n\n\n<p>\u201cI think a major part of the issue is that sleep is so profitable. Whenever you attach the label \u2018sleep\u2019 to things, they become a lot more expensive. If you relabel a room spray as a sleep spray, it is suddenly 30% more expensive because we&#8217;re all so desperate to get a good night\u2019s sleep.<\/p>\n\n\n\n<p>\u201cIt is because of this that you rarely see genuine marketing anymore, it\u2019s all overblown claims to stand out because the market is so crowded, which is so beyond evident for wearable brands.\u201d<\/p>\n\n\n\n<p>On the other side of the argument, Holly Robson owns an Oura ring: \u201cAs a student, it was a big investment for me. Sleep is so important to me, and with the Oura ring, I\u2019ve been able to regulate my sleeping times.&nbsp;<\/p>\n\n\n\n<p>\u201cI definitely think there&#8217;s an argument that it could be a placebo effect, but for me, even if that&#8217;s the case, I\u2019ve reaped benefits from owning one and will continue to do so.\u201d<\/p>\n\n\n\n<p>I guess the question to ask is, would you try this tech?&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an age of sleep optimisation, newly developed tech offer the promise of perfect sleep, but do they really work?<\/p>\n","protected":false},"author":139,"featured_media":965,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6,10],"tags":[],"class_list":["post-955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pillar-3","category-top-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sleep tech: Better rest or more stress? 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