{"id":1095,"date":"2025-06-02T11:47:23","date_gmt":"2025-06-02T10:47:23","guid":{"rendered":"https:\/\/defiancemagazine.co.uk\/?p=1095"},"modified":"2025-06-06T14:23:07","modified_gmt":"2025-06-06T13:23:07","slug":"sheffield-sabres-go-unbeaten-after-near-financial-collapse","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/defiancemag\/2025\/06\/02\/sheffield-sabres-go-unbeaten-after-near-financial-collapse\/","title":{"rendered":"Sheffield Sabres Go Unbeaten after Near Financial Collapse"},"content":{"rendered":"\n
Told they\u2019d lose every game, the Sheffield Sabres went unbeaten, won their first BUCS title, and completed a comeback season no one saw coming.<\/p>\n\n\n\n
\u201cNo matter how many games we won or what we did off the pitch, we were still always told we were going to lose the next.\u201d <\/p>\n\n\n\n
The story of a team that persevered and fought to succeed despite constant doubt, the Sheffield Sabres not just overachieved but proved everyone wrong this year, as they completed a record-breaking season for the club. The University of Sheffield American football team won their first BUCS trophy, gaining promotion from division two, going unbeaten for the first time in their 26 year history. Also winning \u2018club of the year\u2019 at sports awards and the university\u2019s sports volunteering award, Sheffield Sabres exceeded expectations on and off the pitch, just two years after being relegated and almost folding as a club.<\/p>\n\n\n\nSheffield Sabres winning the ‘club of the year’ at the sports awards<\/figcaption><\/figure>\n\n\n\n
Mikey Guinness, club captain, played a pivotal role in the team\u2019s success and was Sabres\u2019 defensive coordinator for the final. He says, \u201cIt\u2019s really hard to explain. We won quite convincingly in our final, and you know you\u2019re going to win for a while, but you don\u2019t let yourself feel in until the final whistle. <\/p>\n\n\n\n
\u201cIt doesn\u2019t feel real until it\u2019s over. One moment to culminate for the last three years mentally of hard work and it\u2019s just one final whistle. You really can\u2019t contain it.\u201d <\/p>\n\n\n\n
But that moment almost wasn\u2019t possible, as the club nearly folded due to financial difficulties just two years prior. The Sabres came into the season without many coaches, and due to a lack of players, funding from memberships was low. With their primary source of income for the club being memberships, the club relied on sponsorships as their main way of generating money. This meant they were heavily impacted when their primary sponsors, Bronco\u2019s, folded, leaving the club in debt. <\/p>\n\n\n\n
\u201cWe started the season about 3 or \u00a34000 in debt, and we only had about 30 players, so only 30 membership fees. We had to start cost saving; we got relegated that year because of it.<\/p>\n\n\n\n
\u201cIt\u2019s an incomparable feeling. You invest so much time into it and get almost nothing back. You just think, \u2018what do you even do? How do you get out of this?\u2019\u201d <\/p>\n\n\n\n
Sheffield Sabres were given deadlines from the university to pay off their debt, which if they didn\u2019t meet, would result in their disbandment. Their entire recruiting process had to change \u2013 instead of focusing on scouting elite talent, the focus became growing the club into a larger society. Sabres changed their pitch to promoting their sport as an alternative sport and one for those who didn\u2019t want to play mainstream sports. This more accommodating approach to recruitment led to a massive increase in memberships, meaning more money and that the club was able to stay afloat. With the financial problems no longer a factor, Sabres now looked to improve on the pitch. <\/p>\n\n\n\n
\u201cI think getting relegated helped us in away. Because we survived the initial financial issues, and we were now playing a worse quality of opponent, it helps people stick around. <\/p>\n\n\n\n
\u201cWhen you\u2019re joining for the first time, playing teams that are effectively worse helps because you have more fun, which makes the sport more enjoyable.\u201d<\/p>\n\n\n\n
After overcoming financial trouble and regrowing the club to the level it was, Sheffield Sabres improved on the pitch, and after a steady first season in division two, the focus switched to getting promotion. <\/p>\n\n\n\nPhotograph from a Sheffield Sabres match<\/figcaption><\/figure>\n\n\n\n
Coming into their second season, Sheffield Sabres were overlooked and were expected to fail. <\/p>\n\n\n\n
\u201cA lot of media outlets and people funding completely wrote us off. Being an underdog is when you\u2019re not even talked about. You\u2019re so unconsidered that it\u2019s like \u2018oh, they\u2019re done \u2013 they\u2019re finished.<\/p>\n\n\n\n
\u201cOn the Mediacom coverage, we played our final and everyone said we were going to lose, even after winning every game. No matter how many games we\u2019ve won, or what we did off the pitch, we were still always told we were going to lose the next.<\/p>\n\n\n\n
\u201cWe get a lot of these media people, they don’t watch every game. We play in a division where our games aren’t live streamed, so they’ve not even really seen us play, and they still just presume that we’re going to lose. And it’s like, they’re formed in an opinion based off nothing and then just putting it on us publicly.\u201d<\/p>\n\n\n\n
The psychology of being the underdog helped the Sabres to perform, as it removed pressure. American football being a team sport, which is still heavily impacted by individual roles and actions, pressure can often be exemplified, but with the Sabres expected to lose, there was no pressure of expectation. <\/p>\n\n\n\n
\u201cWe believe we should win. We still have this idea that if we don’t, no one’s going to look at us with embarrassment. We’re not going to get any fingers pointing from our external sources. I think it does take a lot of the pressure away, and that does help people, especially, like, the important individual players perform and just do their job better.\u201d<\/p>\n\n\n\n
Now returning to Division One, Sheffield Sabres are looking forward to competing against old rivals. \u201cWe\u2019ve been in their division forever. I think internally, they probably almost want to see us come back. When you play a team for 10-15 years straight, and then they get relegated, you\u2019re going to miss playing them. <\/p>\n\n\n\n
Now we\u2019re back and we get to play all our old fixtures. It\u2019s like a mainstay that\u2019s returned that you get to play every year.”<\/p>\n\n\n\n
Told they\u2019d lose every game, the Sheffield Sabres went unbeaten, won their first BUCS title, and completed a comeback season no one saw coming.<\/p>\n","protected":false},"author":190,"featured_media":1102,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[26,22],"tags":[193,194,195,29],"class_list":["post-1095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-unseen","tag-american-football","tag-sabres","tag-unbeaten","tag-underdog"],"yoast_head":"\n
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