{"id":800,"date":"2025-06-05T12:55:49","date_gmt":"2025-06-05T11:55:49","guid":{"rendered":"https:\/\/jusmedia.co.uk\/currentarchive\/?p=800"},"modified":"2025-06-05T12:55:51","modified_gmt":"2025-06-05T11:55:51","slug":"history-patta-trainers","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/currentarchive\/?p=800","title":{"rendered":"The History of Patta"},"content":{"rendered":"\n

Patta<\/a>, the Dutch streetwear brand who have been a gamechanger in the world of trainer collabs, hasn’t had enough light shed on it.<\/p>\n\n\n\n

Competing with the likes of Supreme, Palace and Stussy, it often goes unnoticed.<\/p>\n\n\n\n

However, we are here to shed some light on the brand.<\/p>\n\n\n\n

Origins:<\/p>\n\n\n\n

Patta was founded by Edson Sabajo and Guillame Schmidt in 2004, with its birthplace in the city of Amsterdam.<\/p>\n\n\n\n

Gaining its name from a popular sandal like trainer from the Netherlands, the brands core value pays respect to the heritage of their birthplace.<\/p>\n\n\n\n

 Despite having a monopoly over the streetwear market in recent times, their brand hadnt always thrived.<\/p>\n\n\n\n

They initially started as a trainer resale shop, curating shoes from across the world alongside other brands and garms.<\/p>\n\n\n\n

However, whilst they didn’t see themselves starting a brand of their own, the dependence on other brands got to them, pushing them to start their own.<\/p>\n\n\n\n

Patta have been gamechangers, starting early and battling adversity as a black owned brand.<\/p>\n\n\n\n

They started the trend, being pivotal influences in the rise of black owned and immigrant heritage brands in the Netherlands.<\/p>\n\n\n\n

\u201cOut of love and necessity rather than profit and novelty\u201d<\/strong><\/p>\n\n\n\n

This statement is plastered on their website, an impactful way of getting their ethics across.<\/p>\n\n\n\n

Patta focuses on style and quality, rather than making their garms outrageously expensive in an attempt to compete with big organisations. <\/p>\n\n\n\n

This is notable for most of their products, yet their collaborations are potentially the biggest stand out attribute of the brand.<\/p>\n\n\n\n

Some of our favourites here at Current Archive include the \u2018Homegrown\u2019 Air Max 90 collaboration with Nike (2006), the Patta X Diadora N9000 (2014) and the Nike air mac 90\/95 (2018).<\/p>\n\n\n\n

With their success being undeniable, we look forward for what the future holds for patta.<\/p>\n\n\n\n

Read more deep dives of brands on Current Archive’s brands tab.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Patta, the Dutch streetwear brand who have been a gamechanger in the world of trainer collabs, hasn’t had enough light shed on it. Competing with the likes of Supreme, Palace and Stussy, it often goes unnoticed. However, we are here to shed some light on the brand. Origins: Patta was founded by Edson Sabajo and […]<\/p>\n","protected":false},"author":156,"featured_media":801,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20,10],"tags":[],"class_list":["post-800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-top-story"],"yoast_head":"\nThe History of Patta - Current Archive<\/title>\n<meta name=\"description\" content=\"The History of Patta is one that's rich with culture. Patta is iconic is the world of trainer collaborations. 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