{"id":782,"date":"2025-06-04T13:13:03","date_gmt":"2025-06-04T12:13:03","guid":{"rendered":"https:\/\/jusmedia.co.uk\/currentarchive\/?p=782"},"modified":"2025-06-05T15:05:10","modified_gmt":"2025-06-05T14:05:10","slug":"current-archive-go-skating","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/currentarchive\/?p=782","title":{"rendered":"Boards and Brands: The Streetwear-Skatewear Crossover"},"content":{"rendered":"\n<p>Skatewear and streetwear have always orbited the same scene, but the connection between the two has grown exponentially over the last few years.&nbsp;<\/p>\n\n\n\n<p>Their similar baggy styles unite the two aesthetics, and it&#8217;s fair to say that the line between them has become pretty blurred.&nbsp;<\/p>\n\n\n\n<p>Brands like Palace and Supreme have been pioneers in bridging the gap between the two scenes, even sticking a foot into the world of luxury through their various collaborations.&nbsp;<\/p>\n\n\n\n<p>But what do real skaters think? Are brands and statement pieces an important element of skate culture? Or does this deduct from the carefree, anti-establishment ethos that skateboarding has always been about?<\/p>\n\n\n\n<p>To get an idea of how skateboarding impacts individual style, I travelled down to London to ask local skaters how their style has evolved since getting into the sport.&nbsp;<\/p>\n\n\n\n<p>\u201cI started skating pretty young so it\u2019s kind of hard to remember how I dressed before, you know?\u201d says 22-year-old Max Goodall from Brixton.<\/p>\n\n\n\n<p>We\u2019re sitting on the bench at the top of the back quarter pipe in Stockwell Skatepark,<\/p>\n\n\n\n<p>\u201cBut yeah, I\u2019d definitely say that style is a big part of skating on the whole. When you start to identify yourself as a skater you want your clothing to reflect the group or culture that you feel connected to.\u201d&nbsp;<\/p>\n\n\n\n<p>Max is wearing a white Baker tee that is now more of a brownish grey from a day\u2019s worth of bailing tricks and sliding across the smooth concrete. His Polar Big Boys have met a similar fate.&nbsp;<\/p>\n\n\n\n<p>His Wair Max\u2019s (Ishod Wair\u2019s pro model) are nearly completely torn on the left toe, and are being held together in various places by smears of shoe goo.&nbsp;<\/p>\n\n\n\n<p>As the conversation continued, we got on to the subject of brands and the difference between skate and streetwear.&nbsp;<\/p>\n\n\n\n<p>\u201cBrands are important in skating for sure, but not just for style. Most of the time these skate brands started out making decks, and the clothes came second. That\u2019s what I would say still separates streetwear and skatewear, because skatewear brands usually served a purpose outside of just fashion.\u201d&nbsp;<\/p>\n\n\n\n<p>It might just be this sense of functionality that keeps skatewear grounded in its own scene, even since the industry\u2019s continued commodification of it.&nbsp;<\/p>\n\n\n\n<p>For a lot of skaters, the clothes they wear aren\u2019t just to fit into an aesthetic. They\u2019re about representation, heritage, and practicality.&nbsp;<\/p>\n\n\n\n<p>While streetwear evolves season to season, skatewear\u2019s development has been a slower journey, with the shredded-up shoes and sun-fade tees being a visual representation of a commitment to the sport.&nbsp;<\/p>\n\n\n\n<p>The two scenes might be deeply connected through their baggy profiles and individual devotion to certain brands, but it&#8217;s undeniable that skateboarding has never been defined by just looking the part.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skatewear and streetwear have always orbited the same scene, but the connection between the two has grown exponentially over the last few years.&nbsp; Their similar baggy styles unite the two aesthetics, and it&#8217;s fair to say that the line between them has become pretty blurred.&nbsp; Brands like Palace and Supreme have been pioneers in bridging [&hellip;]<\/p>\n","protected":false},"author":300,"featured_media":807,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20,10],"tags":[],"class_list":["post-782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-top-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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