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<\/figure>\n\n\n\nJaafar said: \u201cIt\u2019s become a huge fashion statement for most people especially with celebrities like Kanye and Travis Scott wearing them in public\u201d.<\/p>\n\n\n\n
\u201cWhen these celebrities wear them it has enabled wearing football shirts to become accepted into society,
people wear them without caring about football because it\u2019s a fashion statement, it\u2019s different.\u201d<\/p>\n\n\n\n
Whilst celebrities and influencers have undisputedly pushed these football shirts onto many peoples scope in terms of fashion, major events such as the EUROS and the World Cup have arguably had a bigger influence. <\/p>\n\n\n\n
Jaafar detailed how not only his business, but the football retail industry in America has skyrocketed since the announcement of them hosting the 2026 World Cup.<\/p>\n\n\n\n
\u201cIn the past couple of years when the world cup got announced I\u2019ve seen a huge growth in my business. I started 2 years ago before there was barely anyone in the US who did this, mostly in Europe and the UK. <\/p>\n\n\n\n
Even for me there were no US sellers, I used to buy my kits from the EU. <\/p>\n\n\n\n
Huge resellers like Classic Football Shirts, when the world cup got announced they started to do pop ups in the US like Miami and LA, now they\u2019ve opened 3 permanent stores which is huge for these shirts, they\u2019re already the biggest in the UK and these stores have shown how the market has grown its really impressive.\u201d<\/p>\n\n\n\n
Whilst football shirts provide a strong backbone for an outfit, it comes at a cost for the environment. The production of football shirts largely rely on the use of polyester, a material which leaves a far larger carbon footprint than the likes of cotton.<\/p>\n\n\n\n
Certain measures can be taken relating to the production of these football shirts to promote sustainable practices through modern processes. A notable one can be viewed through resale, with football shirts being available in bulk in vinted shops, and online resale platforms such as Depop and Vinted.<\/p>\n\n\n\n
Another popular measure for reuse for their reuse within popular vintage and retro stores which have
had a surge in popularity in recent years. <\/p>\n\n\n\n
You will undoubtedly find some retro branding in kilo sales and shops, from the big teams to unbranded, unnamed sports shirts.<\/p>\n\n\n\n
Chris Grindley, director of Sheffield-based football charity Kits4Causes, compares football to that of a \u2018universal game\u2019 with everyone understanding the \u2018simple rules of a ball going into two posts\u2019.<\/p>\n\n\n\n
The overall aim of Kits 4 Cause is to recycle and redistribute old football kits and equipment which isn\u2019t in use anymore, donating it to social development projects and further reducing the waste of unsustainable football practices.<\/p>\n\n\n\n
Grindley said: \u201cIve had the privilege of doing two visits through kits 4 causes. In 2012 I went to Zimbabwe and i got to go around \u2018\u2019 and we handed out over 500 kits i managed to cram into a big hold all, i got to go and do some football coaching and visit the Zimbabwean FA and all these bits and pieces. It was amazing seeing kind of the way the game impacted the kids and adults taking part\u201d.<\/p>\n\n\n\n
Whilst Kits4Causes ultimately targets those who are less fortunate and seek the assistance of organisations for support and funding, Grindley expresses the importance of football and kits in today\u2019s society.<\/p>\n\n\n\n
\u201cIt allows people to connect with you. I think particularly if you\u2019re wearing a premier league shirt or you know a Barcelona or Real Madrid top. These teams are so well known that it automatically breaks the ice and there\u2019s a connection. You know you might not be a supporter of that team but you might remember a player or a game or a particular goal that you can share with that person so its a great way of breaking down boundaries\u201d<\/p>\n\n\n\n
Another measure which can be taken is upcycling, where existing products which are no longer being used are separated into materials and repurposed into new products. This measure has become evermore popular, and is particularly useful in the football world due to the synthetic materials used in kits being incredibly damaging to the environment, and arguably indestructible.<\/p>\n\n\n\n
Not only does football fashion and blokecore have particular relevance in mainstream media and artists, the influence of these brands stretch far beyond. Football can be defined as a religion, with children indoctrinated into it by families for generations. <\/p>\n\n\n\n
The severity of the \u2018badge\u2019 could almost be compared to the symbol of a cross, worn proudly by the heart for generations. No matter how you wear your football shirt, it will undisputedly be in fashion, and stay in fashion for as long as the sport lives.<\/p>\n","protected":false},"excerpt":{"rendered":"
Bloke core, an often disputed term merging laddish, hooligan culture into a trendy catalogue of fits has taken the world by storm, but is this a modern faff, or is the football shirt truly here to stay? The football shirt is undisputedly an iconic piece of outerwear. Everywhere you travel, it is guaranteed that you […]<\/p>\n","protected":false},"author":156,"featured_media":767,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10,28],"tags":[],"class_list":["post-764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-story","category-trends"],"yoast_head":"\n