{"id":561,"date":"2025-05-28T16:10:38","date_gmt":"2025-05-28T15:10:38","guid":{"rendered":"https:\/\/jusmedia.co.uk\/currentarchive\/?p=561"},"modified":"2025-05-30T09:25:13","modified_gmt":"2025-05-30T08:25:13","slug":"atelier-a-humble-sheffield-brand-breaking-norms","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/currentarchive\/?p=561","title":{"rendered":"Atelier: a humble Sheffield brand breaking norms"},"content":{"rendered":"\n

Style is subjective, everyone has different tastes as to what encompasses a \u2018hard\u2019 piece of
streetwear.<\/p>\n\n\n\n

But we say, F#@k it!!<\/p>\n\n\n\n

Starting off in Kelham Island as an independent brand, recent times has seen their business
taken to a complex of independent shops named Leah’s Yard.<\/p>\n\n\n\n

Yet, with the Ateliers seeing success in recent times, they have decided to move location to
a warehouse decorated with funky TV\u2019s and clothing out on display which well resembles the
brand.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Literally speaking, the name defines \u2018a professional workshop of a professional artist in the
fine and decorative arts\u2019, which lives up to the brands standards.<\/p>\n\n\n\n

Their newest endeavour is a collection labelled \u2018acid tears\u2019, resembling the sheer effort that
they have put behind it to style the clothes, yet also resembling the heavy use of bleaching
techniques.<\/p>\n\n\n\n

Flickers of bleach paired with intrusive stitched patches contrasts the generic lumberjack
style shirt, creating something completely new and unique.<\/p>\n\n\n\n

Atelier say the meaning behind the collection is: \u201ca play on the idea that nothing is forever,
you can spend your time in this temporary feeling\/moment or work on something more
permanent. Nothing is Forever, it’s just for now at your convenience. What you’ll
withstand, inside this feeling – how long.\u201d<\/p>\n\n\n\n

With sustainability being a key factor involved within the consumer market nowadays, they
make sure that all clothing is made responsibly and resourcefully.<\/p>\n\n\n\n

All garments are hand stitched and manually printed by one person, making the clothing
memorable and unique.<\/p>\n\n\n\n

This level of sustainability has evidently worked in their favour, with superstars such as Billie
Eilish and Fontaines DC being spotted wearing their garms.<\/p>\n\n\n\n

Our team personally look forward to the future collections the brand has to other, with their
success rocketing it proves anything is possible with enough passion and effort.<\/p>\n\n\n\n

To find them, follow @madebyatelier on Instagram.<\/p>\n","protected":false},"excerpt":{"rendered":"

Style is subjective, everyone has different tastes as to what encompasses a \u2018hard\u2019 piece ofstreetwear. But we say, F#@k it!! Starting off in Kelham Island as an independent brand, recent times has seen their businesstaken to a complex of independent shops named Leah’s Yard. Yet, with the Ateliers seeing success in recent times, they have […]<\/p>\n","protected":false},"author":156,"featured_media":592,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands"],"yoast_head":"\nAtelier: a humble Sheffield brand breaking norms - Current Archive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jusmedia.co.uk\/currentarchive\/?p=561\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atelier: a humble Sheffield brand breaking norms - Current Archive\" \/>\n<meta property=\"og:description\" content=\"Style is subjective, everyone has different tastes as to what encompasses a \u2018hard\u2019 piece ofstreetwear. 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